The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AKU Dog Show
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega Category: Viral and Email / Business to Consumer
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
Punchbag
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever Category: Online Movies / Promotional Advertising
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
MAZE
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Alexandria Real Estate
Agency: Opto Design / New York
Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Divorce Lawyer
Agency: john st. / toronto
Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Toys "R" Us Category: Environmental Design / Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single