The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

TOTO Toilet Paper Book Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Publication Design / Book Design
Taiji Matsue CC / gazetteer Agency: FLAME, inc. / tokyo Client: Daiwa Radiator Factory Co., Ltd. Category: Publication Design / Book Design
BAUHAUS DESSAU / MIKIYA TAKIMOTO Agency: FLAME, inc. / tokyo Client: PIE BOOKS Category: Publication Design / Book Design
Nike - Credential Book Agency: JWT / Shanghai Client: Nike (Suzhou) Sports Co., Ltd. Category: Publication Design / Book Design
Yearbook 2005 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Rapaki Book Agency: Strategy Advertising & Design / Christchurch Client: Te Runanga O Ngai Tahu Category: Publication Design / Book Design
ADC Annual 84 Agency: Taxi NYC / New York Client: ADC Category: Publication Design / Book Design
ReadyMade?How To Make {Almost} Everything Agency: Volume, Inc. / San Francisco Client: ReadyMade Category: Publication Design / Book Design
What We Learned book Agency: W+K 12 / Portland Client: W+K 12 Category: Publication Design / Book Design
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet Agency: Fallon / Singapore Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing Agency: Grey Worldwide GmbH / Duesseldorf Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL Agency: Jung von Matt AG / Berlin Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle Agency: JWT / Mumbai Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking Agency: JWT Paris / Levallois Perret Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds Agency: Lowe Bull / Johannesburg Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs Agency: Saatchi & Saatchi Singapore / Singapore Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Sixth Page 1 - Most Readers Agency: LKM / Charlotte Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Single
Fat man Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values Agency: Middle Child / Lake Forest Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees' Agency: Ogilvy & Mather / Mumbai Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations Agency: Saatchi and Saatchi / New York Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions Agency: Saatchi and Saatchi / New York Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Mini Banners Agency: Domani Studios / Brooklyn Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Good Samaritians Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso Agency: BBDO Guerrero Ortega / Makati City Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed Agency: DDB Seattle / Seattle Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted Agency: Grey Worldwide / Melbourne Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song Agency: Leopold Ketel & Partners / Portland Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop Agency: Mother / London Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs Agency: Publicis Mojo / Walsh Bay Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand Agency: Saatchi & Saatchi / Sydney Client: UNIFEM Category: Public Service/Political-Television / Single

2006 Design Merit Award

DENTSU INC. Tokyo / Tokyo

TOTO LTD.

TOTO Toilet Paper Book

Publication Design / Book Design

06169D

2006 Design Merit Award

FLAME, inc. / tokyo

Daiwa Radiator Factory Co., Ltd.

Taiji Matsue CC / gazetteer

Publication Design / Book Design

06170D

2006 Design Merit Award

FLAME, inc. / tokyo

PIE BOOKS

BAUHAUS DESSAU / MIKIYA TAKIMOTO

Publication Design / Book Design

06171D

2006 Design Merit Award

JWT / Shanghai

Nike (Suzhou) Sports Co., Ltd.

Nike - Credential Book

Publication Design / Book Design

06172D

2006 Design Merit Award

School of Visual Arts / New York

School of Visual Arts

Yearbook 2005

Publication Design / Book Design

06173D

2006 Design Merit Award

Strategy Advertising & Design / Christchurch

Te Runanga O Ngai Tahu

Rapaki Book

Publication Design / Book Design

06174D

2006 Design Merit Award

Taxi NYC / New York

ADC

ADC Annual 84

Publication Design / Book Design

06175D

2006 Design Merit Award

Volume, Inc. / San Francisco

ReadyMade

ReadyMade?How To Make {Almost} Everything

Publication Design / Book Design

06176D

2006 Design Merit Award

W+K 12 / Portland

W+K 12

What We Learned book

Publication Design / Book Design

06177D

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmines

Legs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06266A

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Car Elevator

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06267A

2006 Advertising Merit Award

Fallon / Singapore

United Airlines Hong Kong

America at your feet

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06268A

2006 Advertising Merit Award

Grey Worldwide GmbH / Duesseldorf

Procter & Gamble (brand: Mr. Proper)

Pedestrian crossing

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06269A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Brought by DHL

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06270A

2006 Advertising Merit Award

JWT / Mumbai

United Breweries India Ltd.

Door Handle

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06271A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Kellogg's

Special K Parking

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06272A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06273A

2006 Advertising Merit Award

Lowe Bull / Johannesburg

Unilever - AXE

Beds

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06274A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06275A

2006 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Tokai Germany

Firelighter Balloon

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06276A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06277A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Republic of Singapore Navy

Diver Recruitment FAQs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06278A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

Barge Resistance

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06279A

2006 Advertising Merit Award

LKM / Charlotte

North Carolina Travel & Tourism

Sixth Page 1 - Most Readers

Small Space - Print / Black and White: Less than a Page - Single

06126A

2006 Advertising Merit Award

The Martin Agency / Richmond

The Onion

Fat man

Small Space - Print / Black and White: Less than a Page - Single

06127A

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Newspaper or Magazine - Campaign

06213A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters

Public Service/Political-Print / Newspaper or Magazine - Campaign

06214A

2006 Advertising Merit Award

Middle Child / Lake Forest

Amnesty International

American Values

Public Service/Political-Print / Newspaper or Magazine - Campaign

06215A

2006 Advertising Merit Award

Ogilvy & Mather / Mumbai

Hindustan Times

HT 'Plant More Trees'

Public Service/Political-Print / Newspaper or Magazine - Campaign

06216A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Newspaper or Magazine - Campaign

06217A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06218A

2006 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06219A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

American Society for the Prevention of Cruelty to Animals (ASPCA)

Equations

Public Service/Political-Print / Newspaper or Magazine - Campaign

06221A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Innocence in Danger

Exam Questions

Public Service/Political-Print / Newspaper or Magazine - Campaign

06222A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Interactive Merit Award

Domani Studios / Brooklyn

Crispin Porter + Bogusky

Mini Banners

Banners - Dynamic / Promotional Advertising - Single

06093N

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Good Samaritians

Public Service/Political-Television / Single

06035T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mother-In-Law

Public Service/Political-Television / Single

06036T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Twinkies

Public Service/Political-Television / Single

06037T

2006 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

UNICEF / Consuelo Foundation Inc.

Bunso

Public Service/Political-Television / Single

06038T

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

High Rise

Public Service/Political-Television / Single

06039T

2006 Advertising Merit Award

DDB Seattle / Seattle

Kaiser Family Foundation

Ed

Public Service/Political-Television / Single

06040T

2006 Advertising Merit Award

Grey Worldwide / Melbourne

Transport Accident Commission (TAC)

Haunted

Public Service/Political-Television / Single

06041T

2006 Advertising Merit Award

Leopold Ketel & Partners / Portland

Oregon Coast Aquarium

Turtle Song

Public Service/Political-Television / Single

06042T

2006 Advertising Merit Award

Mother / London

Amnesty International

Teleshop

Public Service/Political-Television / Single

06043T

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

WaterAid Australia

Black Water Springs

Public Service/Political-Television / Single

06044T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

UNIFEM

Lend a hand

Public Service/Political-Television / Single

06045T

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