The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
The Jump
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T Studios Category: Online Movies / Business to Business
Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
Street Building
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Single
Filigree Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
TBS "Very Funny" Questionaire
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Crashtest Flip Book
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Brand and Corporate Identity Design / Booklet Brochure
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Dog House
Agency: DDB Dallas / Dallas
Client: The Dog House Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Jim Esch for Congress Identity
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Opolis ID package
Agency: Opolis / Portland
Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
WAX
Agency: WAX partnership / Calgary
Client: WAX partnership Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Grandma
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London
Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
L'Equipe Child
Agency: DDB / Paris
Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Web Sites / Promotional Advertising
redwhiteblue/here/there/everywhere
Agency: anothermountainman communications / Causeway Bay
Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Don't Judge Campaign
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Longest Night Appeal
Agency: Grey Worldwide / Melbourne
Client: Open Family Category: Public Service/Political-Radio / Campaign
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
Renault Megane Sport
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Viral and Email / Business to Consumer
GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Green is beautiful
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Campaign
Look Out!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
PARAMOUNT COMEDY REBRAND IDENTS
Agency: devilfish / London
Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
The Action Poetry Series
Agency: Head Gear Animation / Toronto
Client: The Sundance Channel Category: Broadcast Design / Campaign
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Beans
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nike Considered Animation
Agency: HunterGatherer / New York
Client: Nike Category: Broadcast Design / Single
Her Past
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
FedEx T-Shirt
Agency: BBDO / New York
Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
ASICS Lounge Helsinki
Agency: Nordpol+ Hamburg / Hamburg
Client: ASICS Europe B.V. Category: Environmental Design / Single
Crash Test Flip-Book
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Direct Mail / Single
Calendar
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Cupboard
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Single
Big Ad
Agency: George Patterson Y&R / Melbourne
Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
MINI CONVERTIBLE-IZER-OMETER
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Best of Show Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Best of Show Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
A.R.T Studios
Title:
The Jump
Category:
Online Movies / Business to Business
Annual ID:
06045N
Award:
2006 Design Gold Pencil
Agency:
good design company co., inc. / Tokyo
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06054D
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Street Building
Category:
Outdoor / Outdoor: Single
Annual ID:
06017A
Award:
2006 Design Gold Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Filigree Packaging
Category:
Package Design / Campaign
Annual ID:
06021D
Award:
2006 Design Gold Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Questionaire
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06002D
Award:
2006 Design Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Crashtest Flip Book
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06003D
Award:
2006 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Annual ID:
06001R
Award:
2006 Design Gold Pencil
Agency:
DDB Dallas / Dallas
Client:
The Dog House
Title:
Dog House
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06014D
Award:
2006 Design Gold Pencil
Agency:
Archrival / Lincoln
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06009D
Award:
2006 Design Gold Pencil
Agency:
Opolis / Portland
Client:
Opolis
Title:
Opolis ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06010D
Award:
2006 Design Gold Pencil
Agency:
WAX partnership / Calgary
Client:
WAX partnership
Title:
WAX
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06011D
Award:
2006 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06030T
Award:
2006 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Annual ID:
06005R
Award:
2006 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R
Award:
2006 Interactive Gold Pencil
Agency:
Land Design Studio / London
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06055N
Award:
2006 Advertising Gold Pencil
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06016T
Award:
2006 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
Web Sites / Promotional Advertising
Annual ID:
06024N
Award:
2006 Design Gold Pencil
Agency:
anothermountainman communications / Causeway Bay
Client:
mccm creations / anothermountainman communications
Title:
redwhiteblue/here/there/everywhere
Category:
Publication Design / Book Design
Annual ID:
06036D
Award:
2006 Design Gold Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Annual ID:
06037D
Award:
2006 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06021T
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06005A
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Annual ID:
06001T
Award:
2006 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne
Client:
Open Family
Title:
Longest Night Appeal
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06004R
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06001G
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Interactive Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Renault Megane Sport
Category:
Viral and Email / Business to Consumer
Annual ID:
06035N
Award:
2006 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06024T
Award:
2006 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The R?hsska Museum
Title:
Green is beautiful
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06057D
Award:
2006 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look Out!
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06058D
Award:
2006 Design Gold Pencil
Agency:
devilfish / London
Client:
PARAMOUNT COMEDY
Title:
PARAMOUNT COMEDY REBRAND IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
06050D
Award:
2006 Design Gold Pencil
Agency:
Head Gear Animation / Toronto
Client:
The Sundance Channel
Title:
The Action Poetry Series
Category:
Broadcast Design / Campaign
Annual ID:
06051D
Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06027A
Award:
2006 Design Gold Pencil
Agency:
HunterGatherer / New York
Client:
Nike
Title:
Nike Considered Animation
Category:
Broadcast Design / Single
Annual ID:
06048D
Award:
2006 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Japan Advertising Council
Title:
Her Past
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06011N
Award:
2006 Design Gold Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06006D
Award:
2006 Design Gold Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06027D
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06009A
Award:
2006 Design Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Lounge Helsinki
Category:
Environmental Design / Single
Annual ID:
06030D
Award:
2006 Design Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Crash Test Flip-Book
Category:
Direct Mail / Single
Annual ID:
06043D
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06030A
Award:
2006 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06038A
Award:
2006 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06006A
Award:
2006 Interactive Gold Pencil
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06004N
Award:
2006 Design Gold Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
iPod nano
Category:
Package Design / Single
Annual ID:
06017D
Award:
2006 Advertising Gold Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Carlton Draught
Title:
Big Ad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06008T
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Interactive Gold Pencil
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI CONVERTIBLE-IZER-OMETER
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06012N
