Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
The Jump Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T Studios Category: Online Movies / Business to Business
Cupboard Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
GOLF Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Her Past Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Filigree Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
Afro II Magzine Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town Client: Spier Category: Publication Design / Magazine Design
SILENCE Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Saturn Sky Dome Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
MINI CONVERTIBLE-IZER-OMETER Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Tokyo-Berlin Berlin-Tokyo Exhibition Agency: good design company co., inc. / Tokyo Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
Stella Artois Coupon Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Renault Megane Sport Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
L'Equipe Child Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
Dog House Agency: DDB Dallas / Dallas Client: The Dog House Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
iPod nano Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Longest Night Appeal Agency: Grey Worldwide / Melbourne Client: Open Family Category: Public Service/Political-Radio / Campaign
TBS "Very Funny" Questionaire Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Crashtest Flip Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Brand and Corporate Identity Design / Booklet Brochure
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Counterfeit DVD Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
Stop the Clock Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
Crossbar Agency: Framfab Denmark / Copenhagen Client: Nike Category: Online Movies / Promotional Advertising
Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Green is beautiful Agency: Happy Forsman & Bodenfors / Gothenburg Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Campaign
Look Out! Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
FedEx T-Shirt Agency: BBDO / New York Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Jim Esch for Congress Identity Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Opolis ID package Agency: Opolis / Portland Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
WAX Agency: WAX partnership / Calgary Client: WAX partnership Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
PARAMOUNT COMEDY REBRAND IDENTS Agency: devilfish / London Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
The Action Poetry Series Agency: Head Gear Animation / Toronto Client: The Sundance Channel Category: Broadcast Design / Campaign
redwhiteblue/here/there/everywhere Agency: anothermountainman communications / Causeway Bay Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
ASICS Lounge Helsinki Agency: Nordpol+ Hamburg / Hamburg Client: ASICS Europe B.V. Category: Environmental Design / Single
Big Ad Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Nike Considered Animation Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Single
Crash Test Flip-Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Direct Mail / Single
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06001G

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

A.R.T Studios

The Jump

Online Movies / Business to Business

06045N

2006 Advertising Gold Pencil

Leo Burnett / London

Heinz

Cupboard

Consumer Magazine / Color: Full Page or Spread - Single

06006A

2006 Advertising Gold Pencil

TAXI / Toronto

Pfizer Canada, Viagra

GOLF

Consumer Television / :20 and Under - Single

06024T

2006 Interactive Gold Pencil

Dentsu Inc. / Tokyo

Japan Advertising Council

Her Past

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06011N

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Design Gold Pencil

Duffy & Partners / minneapolis

Thymes

Filigree Packaging

Package Design / Campaign

06021D

2006 Design Gold Pencil

Daddy buy me a Pony - a 9Nov Union Co / Cape Town

Spier

Afro II Magzine

Publication Design / Magazine Design

06040D

2006 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

DEPT FOR TRANSPORT

SILENCE

Public Service/Political-Radio / Single

06001R

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Interactive Gold Pencil

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Other Digital Media / Public Service/Non-Profit/ Educational

06055N

2006 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Dome

Other Digital Media / Business to Consumer

06050N

2006 Interactive Gold Pencil

TAXI / Toronto

MINI Canada

MINI CONVERTIBLE-IZER-OMETER

Beyond the Banner / Business to Consumer - Single

06012N

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Design Gold Pencil

good design company co., inc. / Tokyo

MORI Art Museum

Tokyo-Berlin Berlin-Tokyo Exhibition

Public Service / Non-Profit / Educational / Posters - Single

06054D

2006 Advertising Gold Pencil

Lowe New York / New York

Stella Artois

Stella Artois Coupon

Small Space - Print / Color: Less than a Page - Campaign

06012A

2006 Interactive Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Renault Megane Sport

Viral and Email / Business to Consumer

06035N

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Advertising Gold Pencil

DDB PARIS / Paris

L'Equipe

L'Equipe Child

Consumer Television / :30/:25 - Single

06016T

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Design Gold Pencil

DDB Dallas / Dallas

The Dog House

Dog House

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06014D

2006 Design Gold Pencil

Apple Computer / Cupertino

Apple Computer

iPod nano

Package Design / Single

06017D

2006 Advertising Gold Pencil

Grey Worldwide / Melbourne

Open Family

Longest Night Appeal

Public Service/Political-Radio / Campaign

06004R

2006 Design Gold Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Very Funny" Questionaire

Brand and Corporate Identity Design / Booklet Brochure

06002D

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest Flip Book

Brand and Corporate Identity Design / Booklet Brochure

06003D

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit DVD

Non-Broadcast / Single

06034T

2006 Advertising Gold Pencil

JWT / london

Vodafone

Stop the Clock

Consumer Television / :20 and Under - Campaign

06027T

2006 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

Crossbar

Online Movies / Promotional Advertising

06043N

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The R?hsska Museum

Green is beautiful

Public Service / Non-Profit / Educational / Posters - Campaign

06057D

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Look Out!

Public Service / Non-Profit / Educational / Posters - Campaign

06058D

2006 Design Gold Pencil

BBDO / New York

FedEx

FedEx T-Shirt

Brand and Corporate Identity Design / Corporate Identity - Single

06006D

2006 Design Gold Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

06009D

2006 Design Gold Pencil

Opolis / Portland

Opolis

Opolis ID package

Brand and Corporate Identity Design / Corporate Identity - Campaign

06010D

2006 Design Gold Pencil

WAX partnership / Calgary

WAX partnership

WAX

Brand and Corporate Identity Design / Corporate Identity - Campaign

06011D

2006 Design Gold Pencil

devilfish / London

PARAMOUNT COMEDY

PARAMOUNT COMEDY REBRAND IDENTS

Broadcast Design / Campaign

06050D

2006 Design Gold Pencil

Head Gear Animation / Toronto

The Sundance Channel

The Action Poetry Series

Broadcast Design / Campaign

06051D

2006 Design Gold Pencil

anothermountainman communications / Causeway Bay

mccm creations / anothermountainman communications

redwhiteblue/here/there/everywhere

Publication Design / Book Design

06036D

2006 Design Gold Pencil

School of Visual Arts / New York

School of Visual Arts

The Senior Library

Publication Design / Book Design

06037D

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

ASICS Europe B.V.

ASICS Lounge Helsinki

Environmental Design / Single

06030D

2006 Advertising Gold Pencil

George Patterson Y&R / Melbourne

Carlton Draught

Big Ad

Consumer Television / Over :30 - Single - max. :90

06008T

2006 Design Gold Pencil

HunterGatherer / New York

Nike

Nike Considered Animation

Broadcast Design / Single

06048D

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crash Test Flip-Book

Direct Mail / Single

06043D

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Interactive Gold Pencil

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Banners - Fixed Space / Business to Consumer - Campaign

06004N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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