The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

TBS "Very Funny" Questionaire Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Crashtest Flip Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Brand and Corporate Identity Design / Booklet Brochure
Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
ASICS Lounge Helsinki Agency: Nordpol+ Hamburg / Hamburg Client: ASICS Europe B.V. Category: Environmental Design / Single
Longest Night Appeal Agency: Grey Worldwide / Melbourne Client: Open Family Category: Public Service/Political-Radio / Campaign
Crash Test Flip-Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Direct Mail / Single
Stella Artois Coupon Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
redwhiteblue/here/there/everywhere Agency: anothermountainman communications / Causeway Bay Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Tokyo-Berlin Berlin-Tokyo Exhibition Agency: good design company co., inc. / Tokyo Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
Crossbar Agency: Framfab Denmark / Copenhagen Client: Nike Category: Online Movies / Promotional Advertising
FedEx T-Shirt Agency: BBDO / New York Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Stop the Clock Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
L'Equipe Child Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Big Ad Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
2005 Holiday Card Agency: Office: Jason Schulte Design / San Francisco Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only
GOLF Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Renault Megane Sport Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Afro II Magzine Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town Client: Spier Category: Publication Design / Magazine Design
Saturn Sky Dome Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
Jim Esch for Congress Identity Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Opolis ID package Agency: Opolis / Portland Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
WAX Agency: WAX partnership / Calgary Client: WAX partnership Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Counterfeit DVD Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
SILENCE Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Filigree Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
MINI CONVERTIBLE-IZER-OMETER Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
The Jump Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T Studios Category: Online Movies / Business to Business
Dog House Agency: DDB Dallas / Dallas Client: The Dog House Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
PARAMOUNT COMEDY REBRAND IDENTS Agency: devilfish / London Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
The Action Poetry Series Agency: Head Gear Animation / Toronto Client: The Sundance Channel Category: Broadcast Design / Campaign
Her Past Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
iPod nano Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
Nike Considered Animation Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Single
Cupboard Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Don't Judge Campaign Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign

2006 Design Gold Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Very Funny" Questionaire

Brand and Corporate Identity Design / Booklet Brochure

06002D

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest Flip Book

Brand and Corporate Identity Design / Booklet Brochure

06003D

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

ASICS Europe B.V.

ASICS Lounge Helsinki

Environmental Design / Single

06030D

2006 Advertising Gold Pencil

Grey Worldwide / Melbourne

Open Family

Longest Night Appeal

Public Service/Political-Radio / Campaign

06004R

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crash Test Flip-Book

Direct Mail / Single

06043D

2006 Advertising Gold Pencil

Lowe New York / New York

Stella Artois

Stella Artois Coupon

Small Space - Print / Color: Less than a Page - Campaign

06012A

2006 Design Gold Pencil

anothermountainman communications / Causeway Bay

mccm creations / anothermountainman communications

redwhiteblue/here/there/everywhere

Publication Design / Book Design

06036D

2006 Design Gold Pencil

School of Visual Arts / New York

School of Visual Arts

The Senior Library

Publication Design / Book Design

06037D

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs

Public Service/Political-Television / Campaign

06005T

2006 Design Gold Pencil

good design company co., inc. / Tokyo

MORI Art Museum

Tokyo-Berlin Berlin-Tokyo Exhibition

Public Service / Non-Profit / Educational / Posters - Single

06054D

2006 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

Crossbar

Online Movies / Promotional Advertising

06043N

2006 Design Gold Pencil

BBDO / New York

FedEx

FedEx T-Shirt

Brand and Corporate Identity Design / Corporate Identity - Single

06006D

2006 Advertising Gold Pencil

JWT / london

Vodafone

Stop the Clock

Consumer Television / :20 and Under - Campaign

06027T

2006 Advertising Gold Pencil

DDB PARIS / Paris

L'Equipe

L'Equipe Child

Consumer Television / :30/:25 - Single

06016T

2006 Advertising Gold Pencil

George Patterson Y&R / Melbourne

Carlton Draught

Big Ad

Consumer Television / Over :30 - Single - max. :90

06008T

2006 Design Gold Pencil

Office: Jason Schulte Design / San Francisco

Office: Jason Schulte Design

2005 Holiday Card

Collateral Design / Self-Promotion - Single Only

06027D

2006 Advertising Gold Pencil

TAXI / Toronto

Pfizer Canada, Viagra

GOLF

Consumer Television / :20 and Under - Single

06024T

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06001G

2006 Interactive Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Renault Megane Sport

Viral and Email / Business to Consumer

06035N

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Design Gold Pencil

Daddy buy me a Pony - a 9Nov Union Co / Cape Town

Spier

Afro II Magzine

Publication Design / Magazine Design

06040D

2006 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Dome

Other Digital Media / Business to Consumer

06050N

2006 Design Gold Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

06009D

2006 Design Gold Pencil

Opolis / Portland

Opolis

Opolis ID package

Brand and Corporate Identity Design / Corporate Identity - Campaign

06010D

2006 Design Gold Pencil

WAX partnership / Calgary

WAX partnership

WAX

Brand and Corporate Identity Design / Corporate Identity - Campaign

06011D

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit DVD

Non-Broadcast / Single

06034T

2006 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

DEPT FOR TRANSPORT

SILENCE

Public Service/Political-Radio / Single

06001R

2006 Interactive Gold Pencil

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Other Digital Media / Public Service/Non-Profit/ Educational

06055N

2006 Design Gold Pencil

Duffy & Partners / minneapolis

Thymes

Filigree Packaging

Package Design / Campaign

06021D

2006 Interactive Gold Pencil

TAXI / Toronto

MINI Canada

MINI CONVERTIBLE-IZER-OMETER

Beyond the Banner / Business to Consumer - Single

06012N

2006 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

A.R.T Studios

The Jump

Online Movies / Business to Business

06045N

2006 Design Gold Pencil

DDB Dallas / Dallas

The Dog House

Dog House

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06014D

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Design Gold Pencil

devilfish / London

PARAMOUNT COMEDY

PARAMOUNT COMEDY REBRAND IDENTS

Broadcast Design / Campaign

06050D

2006 Design Gold Pencil

Head Gear Animation / Toronto

The Sundance Channel

The Action Poetry Series

Broadcast Design / Campaign

06051D

2006 Interactive Gold Pencil

Dentsu Inc. / Tokyo

Japan Advertising Council

Her Past

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06011N

2006 Design Gold Pencil

Apple Computer / Cupertino

Apple Computer

iPod nano

Package Design / Single

06017D

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Design Gold Pencil

HunterGatherer / New York

Nike

Nike Considered Animation

Broadcast Design / Single

06048D

2006 Advertising Gold Pencil

Leo Burnett / London

Heinz

Cupboard

Consumer Magazine / Color: Full Page or Spread - Single

06006A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Don't Judge Campaign

Consumer Television / :30/:25 - Campaign

06021T

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