The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign


Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90


Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)


Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)


anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer


Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer


Stella Artois Coupon
Agency: Lowe New York / New York
Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign


Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign


XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign


Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single


AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single


ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer


adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer


adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer


Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer


SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer


Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer


Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer


Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single


Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Banners - Fixed Space / Business to Consumer - Campaign


RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign


Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single


ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single


FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single


The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single


Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single


Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single


Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single


2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only


Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only


"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only


Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign


Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign


Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign


Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Calendar
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign


Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign


Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign


Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign


Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign


Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign


GOLF
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single


Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single


Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign


ASICS Lounge Helsinki
Agency: Nordpol+ Hamburg / Hamburg
Client: ASICS Europe B.V. Category: Environmental Design / Single


TAKEO PAPER SHOW [Aoyama Silver Fries]
Agency: HAKUHODO Inc. / TOKYO
Client: Takeo Company Limited Category: Environmental Design / Single


Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Environmental Design / Single


Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N

Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T

Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06062D

Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06063D

Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N

Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N

Award:
2006 Advertising Gold Pencil
Agency:
Lowe New York / New York
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06012A

Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi and Saatchi / New York
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06013A

Award:
2006 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06015T

Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06051A

Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A

Award:
2006 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Annual ID:
06017N

Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Annual ID:
06018N

Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Annual ID:
06019N

Award:
2006 Interactive Bronze Pencil
Agency:
?kestam.Holst / Stockholm
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Annual ID:
06020N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Annual ID:
06021N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Annual ID:
06022N

Award:
2006 Interactive Bronze Pencil
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Annual ID:
06023N

Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06024A

Award:
2006 Interactive Gold Pencil
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06004N

Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06005N

Award:
2006 Design Gold Pencil
Agency:
good design company co., inc. / Tokyo
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06054D

Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
ART TOWER MITO
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06055D

Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FLETCH FORBES GILL
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06056D

Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A

Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A

Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A

Award:
2006 Advertising Gold Pencil
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06310A

Award:
2006 Design Gold Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06027D

Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D

Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D

Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N

Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N

Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N

Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N

Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06030A

Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06031A

Award:
2006 Advertising Bronze Pencil
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
Cars-and-Boxes
Title:
Babes on Cars
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06032A

Award:
2006 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Annual ID:
06008R

Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R

Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R

Award:
2006 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
GOLF
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06024T

Award:
2006 Advertising Silver Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06025T

Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T

Award:
2006 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Frankfurt
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06009N

Award:
2006 Design Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Lounge Helsinki
Category:
Environmental Design / Single
Annual ID:
06030D

Award:
2006 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
Takeo Company Limited
Title:
TAKEO PAPER SHOW [Aoyama Silver Fries]
Category:
Environmental Design / Single
Annual ID:
06031D

Award:
2006 Design Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Dart Board
Category:
Environmental Design / Single
Annual ID:
06032D
