The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
10 Cane Magazine Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
See: The Potential of Place, Second Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Succeed Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Boony Doll Agency: George Patterson Y&R / Melbourne Client: VB Category: Other Digital Media / Promotional Advertising
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
OFFICE / GOLF / COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Trade / Color: Full Page or Spread - Single
Gay Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Complaints Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Company brochure 2006 Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Thymes Identity Campaign Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
AKU Dog Show Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Names Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Design Silver Pencil

Mother New York / New York

LVMH

10 Cane Magazine

Brand and Corporate Identity Design / Booklet Brochure

06004D

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Design Silver Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Second Issue

Publication Design / Magazine Design

06041D

2006 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Succeed

Outdoor / Outdoor: Single

06019A

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Design Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

06024D

2006 Interactive Silver Pencil

George Patterson Y&R / Melbourne

VB

Boony Doll

Other Digital Media / Promotional Advertising

06053N

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Advertising Silver Pencil

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE / GOLF / COACH

Consumer Television / :20 and Under - Campaign

06028T

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06062D

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Trade / Color: Full Page or Spread - Single

06024A

2006 Advertising Silver Pencil

JWT / london

Vodafone

Gay

Consumer Television / :20 and Under - Single

06025T

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Complaints

Small Space - Print / Black and White: Less than a Page - Single

06014A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Earrings

Small Space - Print / Black and White: Less than a Page - Single

06015A

2006 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Project Gotham Racing 3

New Media Innovation & Development / Web Sites

06046N

2006 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

New Media Innovation & Development / Web Sites

06047N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

New Media Innovation & Development / Web Sites

06048N

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Design Silver Pencil

E.Co.,Ltd. / Tokyo

E.Co.,ltd.

Company brochure 2006

Collateral Design / Self-Promotion - Single Only

06028D

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Design Silver Pencil

FLAME, inc. / tokyo

ART TOWER MITO

ARCHIGRAM: experimental architecture 1961-1974

Public Service / Non-Profit / Educational / Posters - Single

06055D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Design Silver Pencil

Duffy & Partners / minneapolis

Thymes

Thymes Identity Campaign

Brand and Corporate Identity Design / Corporate Identity - Campaign

06012D

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Design Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite Sdn Bhd

AKU Dog Show

Collateral Design / Posters: Campaign

06025D

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

MADD

Names

Public Service/Political-Print / Outdoor and Posters - Campaign

06046A

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

Follow Us