The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: Hakuhodo Inc. / Tokyo Client: Franc franc Category: Package Design / Single
Nike 06 Agency: Lobo / São Paulo Client: Nike Category: Broadcast Design / Campaign
Tyre / Twister / Robbery Agency: creativejuice/g1 / bangkok Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real toys Agency: Grey Worldwide GmbH / Duesseldorf Client: Toys "R" Us Category: Environmental Design / Campaign
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Complaints Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
Company brochure 2006 Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Grandma/Video/Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Names Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Franc franc

Pig mug

Package Design / Single

06019D

2006 Design Silver Pencil

Lobo / São Paulo

Nike

Nike 06

Broadcast Design / Campaign

06052D

2006 Advertising Silver Pencil

creativejuice/g1 / bangkok

Bangkok Insurance

Tyre / Twister / Robbery

Consumer Television / :30/:25 - Campaign

06022T

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Design Silver Pencil

Grey Worldwide GmbH / Duesseldorf

Toys "R" Us

Real toys

Environmental Design / Campaign

06034D

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Complaints

Small Space - Print / Black and White: Less than a Page - Single

06014A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Earrings

Small Space - Print / Black and White: Less than a Page - Single

06015A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06062D

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Design Silver Pencil

E.Co.,Ltd. / Tokyo

E.Co.,ltd.

Company brochure 2006

Collateral Design / Self-Promotion - Single Only

06028D

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Advertising Silver Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma/Video/Backyard BBQ

Consumer Radio / Campaign

06009R

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

MADD

Names

Public Service/Political-Print / Outdoor and Posters - Campaign

06046A

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

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