The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove
Agency: AMV BBDO / London
Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco
Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Buildings
Agency: Ogilvy & Mather Santiago / Santiago
Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
L'Equipe Child
Agency: DDB PARIS / Paris
Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
redwhiteblue/here/there/everywhere
Agency: anothermountainman communications / Causeway Bay
Client: mccm creations / anothermountainman communications Category: Publication Design / Book Design
The Senior Library
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
Saturn Sky Dome
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Other Digital Media / Business to Consumer
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer
IS Hologram
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Business to Consumer
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
Renault Megane Sport
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Viral and Email / Business to Consumer
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega Category: Viral and Email / Business to Consumer
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
The Jump
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T Studios Category: Online Movies / Business to Business
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB Category: Other Digital Media / Promotional Advertising
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
PARAMOUNT COMEDY REBRAND IDENTS
Agency: devilfish / London
Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
Award:
2006 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06057N
Award:
2006 Advertising Gold Pencil
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06009T
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Design Gold Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06027D
Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D
Award:
2006 Advertising Gold Pencil
Agency:
Ogilvy & Mather Santiago / Santiago
Client:
Lego
Title:
Buildings
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06021A
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Advertising Gold Pencil
Agency:
DDB PARIS / Paris
Client:
L'Equipe
Title:
L'Equipe Child
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06016T
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay New York / New York
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06019T
Award:
2006 Advertising Bronze Pencil
Agency:
Wirz / BBDO / Zürich
Client:
Swiss Assurance Mobiliar
Title:
Photographer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06020T
Award:
2006 Design Gold Pencil
Agency:
anothermountainman communications / Causeway Bay
Client:
mccm creations / anothermountainman communications
Title:
redwhiteblue/here/there/everywhere
Category:
Publication Design / Book Design
Annual ID:
06036D
Award:
2006 Design Gold Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Annual ID:
06037D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Design Bronze Pencil
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Annual ID:
06039D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06024A
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N
Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N
Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N
Award:
2006 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Annual ID:
06001R
Award:
2006 Advertising Silver Pencil
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Annual ID:
06002R
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Emphysema
Category:
Public Service/Political-Radio / Single
Annual ID:
06003R
Award:
2006 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Annual ID:
06050N
Award:
2006 Interactive Silver Pencil
Agency:
OneDigital / Sydney
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Annual ID:
06051N
Award:
2006 Interactive Bronze Pencil
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Hologram
Category:
Other Digital Media / Business to Consumer
Annual ID:
06052N
Award:
2006 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (M) Sdn Bhd
Title:
Maze
Category:
Collateral Advertising / Posters: Single
Annual ID:
06033A
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A
Award:
2006 Interactive Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Renault Megane Sport
Category:
Viral and Email / Business to Consumer
Annual ID:
06035N
Award:
2006 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Sega
Title:
Super Monkey Ball Deluxe
Category:
Viral and Email / Business to Consumer
Annual ID:
06036N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Annual ID:
06037N
Award:
2006 Interactive Bronze Pencil
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Annual ID:
06038N
Award:
2006 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
A.R.T Studios
Title:
The Jump
Category:
Online Movies / Business to Business
Annual ID:
06045N
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06051A
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A
Award:
2006 Interactive Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06053N
Award:
2006 Interactive Bronze Pencil
Agency:
Mindflood / Santa Ana
Client:
Infiniti Division, Nissan North America
Title:
Infiniti Interactive Mirrors
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06054N
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Annual ID:
06001T
Award:
2006 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Annual ID:
06002T
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett / Lima
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Annual ID:
06003T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Annual ID:
06004T
Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N
Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N
Award:
2006 Design Gold Pencil
Agency:
devilfish / London
Client:
PARAMOUNT COMEDY
Title:
PARAMOUNT COMEDY REBRAND IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
06050D
