Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Wedding Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Hot Sauce Packaging Agency: Neiman Group / Harrisburg Client: TorchBearer Sauces Category: Package Design / Campaign
Transformer Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
See: The Potential of Place, Third Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Emphysema Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Radio / Single
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Infiniti Interactive Mirrors Agency: Mindflood / Santa Ana Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Books Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Direct Mail / Campaign
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Panty Poker Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Brand Gaming / Business to Consumer
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Afro Alphabet Agency: FCB Cape Town South Africa / Cape Town Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Hifana: Channel H DVD Packaging Agency: Wieden+Kennedy / Tokyo Client: Hifana Category: Package Design / Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Advertising Bronze Pencil

JWT / london

Vodafone

Wedding

Consumer Television / :20 and Under - Single

06026T

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Design Bronze Pencil

Neiman Group / Harrisburg

TorchBearer Sauces

Hot Sauce Packaging

Package Design / Campaign

06023D

2006 Interactive Bronze Pencil

OgilvyInteractive / Frankfurt

PlayStation Portable

Transformer

Banners - Dynamic / Business to Consumer - Campaign

06009N

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Design Bronze Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Third Issue

Publication Design / Magazine Design

06042D

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

YLAT

Emphysema

Public Service/Political-Radio / Single

06003R

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Interactive Bronze Pencil

Mindflood / Santa Ana

Infiniti Division, Nissan North America

Infiniti Interactive Mirrors

Other Digital Media / Promotional Advertising

06054N

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Newspaper or Magazine - Campaign

06220A

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Design Bronze Pencil

Rediffusion DYR / Mumbai

Midland Bookshop

Books

Direct Mail / Campaign

06047D

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

PINK

Panty Poker

Brand Gaming / Business to Consumer

06034N

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Design Bronze Pencil

FCB Cape Town South Africa / Cape Town

I-Jusi Magazine

Afro Alphabet

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06016D

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Design Bronze Pencil

Wieden+Kennedy / Tokyo

Hifana

Hifana: Channel H DVD Packaging

Package Design / Single

06020D

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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