The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

mamamoto Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
See: The Potential of Place, Third Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
colour your day Agency: Ando bv / The Hague Client: Ando bv Category: Publication Design / Book Design
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
MTV Sunday Stew Agency: HunterGatherer / New York Client: MTV Category: Broadcast Design / Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Barefoot Run Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow Agency: TBWAChiatDay / San Francisco (180TBWA) Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
"As much as we love You, we hate the design" Agency: Happy Forsman & Bodenfors / Gothenburg Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Emphysema Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Radio / Single
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Organs Agency: Ogilvy & Mather Limited / New Delhi Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites

2006 Design Bronze Pencil

Ligalux GmbH / Hamburg

mamamoto

mamamoto

Brand and Corporate Identity Design / Corporate Identity - Campaign

06013D

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Design Bronze Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Third Issue

Publication Design / Magazine Design

06042D

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Design Bronze Pencil

Ando bv / The Hague

Ando bv

colour your day

Publication Design / Book Design

06039D

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Newspaper or Magazine - Campaign

06220A

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Design Bronze Pencil

HunterGatherer / New York

MTV

MTV Sunday Stew

Broadcast Design / Campaign

06053D

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Barefoot Run

Consumer Television / Over :30 - Single - max. :90

06012T

2006 Advertising Bronze Pencil

TBWAChiatDay / San Francisco (180TBWA)

adidas International

Hello Tommorrow

Consumer Television / Over :30 - Single - max. :90

06013T

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit

Consumer Television / Over :30 - Single - max. :90

06014T

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Happy Forsman & Bodenfors

"As much as we love You, we hate the design"

Collateral Design / Self-Promotion - Single Only

06029D

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

YLAT

Emphysema

Public Service/Political-Radio / Single

06003R

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

2006 Design Bronze Pencil

Ogilvy & Mather Limited / New Delhi

ORBO

Organs

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06063D

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

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