The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Hifana: Channel H DVD Packaging Agency: Wieden+Kennedy / Tokyo Client: Hifana Category: Package Design / Single
See: The Potential of Place, Third Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cig Egret Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Infiniti Interactive Mirrors Agency: Mindflood / Santa Ana Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Private Detectives Agency: Ogilvy & Mather pvt ltd / new delhi Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
BRAND ID-"HUMAN SUIT" Agency: Sci Fi Channel / new york Client: SCI FI Category: Broadcast Design / Single
Milwaukee's Best Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
colour your day Agency: Ando bv / The Hague Client: Ando bv Category: Publication Design / Book Design
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Organs Agency: Ogilvy & Mather Limited / New Delhi Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
FFG/JAP/OBESITY Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads Agency: Rodgers Townsend / St. Louis Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Jewelry Press Kit Agency: Wink / Minneapolis Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Design Bronze Pencil

Wieden+Kennedy / Tokyo

Hifana

Hifana: Channel H DVD Packaging

Package Design / Single

06020D

2006 Design Bronze Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Third Issue

Publication Design / Magazine Design

06042D

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

Cig Egret

Public Service/Political-Print / Newspaper or Magazine - Single

06041A

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Interactive Bronze Pencil

Mindflood / Santa Ana

Infiniti Division, Nissan North America

Infiniti Interactive Mirrors

Other Digital Media / Promotional Advertising

06054N

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Design Bronze Pencil

Ogilvy & Mather pvt ltd / new delhi

C Roy

Private Detectives

Brand and Corporate Identity Design / Corporate Identity - Single

06008D

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Design Bronze Pencil

Sci Fi Channel / new york

SCI FI

BRAND ID-"HUMAN SUIT"

Broadcast Design / Single

06049D

2006 Advertising Bronze Pencil

Mother / New York

Miller Brewing Company

Milwaukee's Best

Consumer Television / :20 and Under - Campaign

06029T

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Design Bronze Pencil

Ando bv / The Hague

Ando bv

colour your day

Publication Design / Book Design

06039D

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Design Bronze Pencil

Ogilvy & Mather Limited / New Delhi

ORBO

Organs

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06063D

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FFG/JAP/OBESITY

Public Service / Non-Profit / Educational / Posters - Campaign

06059D

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Listen to architecture

Public Service / Non-Profit / Educational / Posters - Campaign

06060D

2006 Design Bronze Pencil

Rodgers Townsend / St. Louis

Black Rep

Common Threads

Public Service / Non-Profit / Educational / Posters - Campaign

06061D

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Design Bronze Pencil

Wink / Minneapolis

Marshall Field's

Jewelry Press Kit

Brand and Corporate Identity Design / Booklet Brochure

06005D

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

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