The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Hakuhodo & Hakuhodo DY media partners Recruit 2007
BRAND ID-"HUMAN SUIT"
Agency: Sci Fi Channel / new york
Client: SCI FI Category: Broadcast Design / Single
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Brand Gaming / Business to Consumer
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06220A
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D
Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A
Award:
2006 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06037A
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
Cig Egret
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06041A
Award:
2006 Interactive Bronze Pencil
Agency:
?kestam.Holst / Stockholm
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Annual ID:
06020N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Annual ID:
06021N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Annual ID:
06022N
Award:
2006 Interactive Bronze Pencil
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Annual ID:
06023N
Award:
2006 Design Bronze Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Annual ID:
06035D
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather pvt ltd / new delhi
Client:
C Roy
Title:
Private Detectives
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06008D
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
White House
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06002A
Award:
2006 Interactive Bronze Pencil
Agency:
ant / Tokyo
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06002N
Award:
2006 Interactive Bronze Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06003N
Award:
2006 Design Bronze Pencil
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Annual ID:
06039D
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Emphysema
Category:
Public Service/Political-Radio / Single
Annual ID:
06003R
Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N
Award:
2006 Design Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Hifana
Title:
Hifana: Channel H DVD Packaging
Category:
Package Design / Single
Annual ID:
06020D
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06029A
Award:
2006 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Annual ID:
06032N
Award:
2006 Design Bronze Pencil
Agency:
Sci Fi Channel / new york
Client:
SCI FI
Title:
BRAND ID-"HUMAN SUIT"
Category:
Broadcast Design / Single
Annual ID:
06049D
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi and Saatchi / New York
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06013A
Award:
2006 Design Bronze Pencil
Agency:
HunterGatherer / New York
Client:
MTV
Title:
MTV Sunday Stew
Category:
Broadcast Design / Campaign
Annual ID:
06053D
Award:
2006 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06013D
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Annual ID:
06030N
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06059D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Listen to architecture
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06060D
Award:
2006 Design Bronze Pencil
Agency:
Rodgers Townsend / St. Louis
Client:
Black Rep
Title:
Common Threads
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06061D
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Design Bronze Pencil
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Books
Category:
Direct Mail / Campaign
Annual ID:
06047D
Award:
2006 Advertising Bronze Pencil
Agency:
Mother / New York
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06029T
Award:
2006 Design Bronze Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
I-Jusi Magazine
Title:
Afro Alphabet
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06016D
Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06033N
Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Annual ID:
06034N
Award:
2006 Advertising Bronze Pencil
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Annual ID:
06006T
Award:
2006 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Annual ID:
06007T
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A
Award:
2006 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Perfect Dark Zero
Category:
Viral and Email / Promotional Advertising
Annual ID:
06039N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Viral and Email / Promotional Advertising
Annual ID:
06040N
Award:
2006 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06015T
Award:
2006 Interactive Bronze Pencil
Agency:
Mindflood / Santa Ana
Client:
Infiniti Division, Nissan North America
Title:
Infiniti Interactive Mirrors
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06054N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N
Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N
