The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Jewelry Press Kit Agency: Wink / Minneapolis Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Books Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Direct Mail / Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Doll Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Nadezhda Russian Restaurant Category: Direct Mail / Single
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
colour your day Agency: Ando bv / The Hague Client: Ando bv Category: Publication Design / Book Design
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Curve, Minivan, Walk Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Cig Egret Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Private Detectives Agency: Ogilvy & Mather pvt ltd / new delhi Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Milwaukee's Best Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Barefoot Run Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow Agency: TBWAChiatDay / San Francisco (180TBWA) Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
"As much as we love You, we hate the design" Agency: Happy Forsman & Bodenfors / Gothenburg Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Wedding Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Transformer Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Organs Agency: Ogilvy & Mather Limited / New Delhi Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
See: The Potential of Place, Third Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
mamamoto Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Emphysema Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Radio / Single
Making Sense of Modern Art Agency: Method / San Francisco Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational

2006 Design Bronze Pencil

Wink / Minneapolis

Marshall Field's

Jewelry Press Kit

Brand and Corporate Identity Design / Booklet Brochure

06005D

2006 Design Bronze Pencil

Rediffusion DYR / Mumbai

Midland Bookshop

Books

Direct Mail / Campaign

06047D

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Design Bronze Pencil

Dentsu Young & Rubicam Pte Ltd / Singapore

Nadezhda Russian Restaurant

Doll

Direct Mail / Single

06045D

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Design Bronze Pencil

Ando bv / The Hague

Ando bv

colour your day

Publication Design / Book Design

06039D

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Bronze Pencil

DDB Canada, Vancouver / Vancouver

ICBC

Curve, Minivan, Walk

Public Service/Political-Television / Campaign

06006T

2006 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough TV Campaign 2

Public Service/Political-Television / Campaign

06007T

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

Cig Egret

Public Service/Political-Print / Newspaper or Magazine - Single

06041A

2006 Design Bronze Pencil

Ogilvy & Mather pvt ltd / new delhi

C Roy

Private Detectives

Brand and Corporate Identity Design / Corporate Identity - Single

06008D

2006 Advertising Bronze Pencil

Mother / New York

Miller Brewing Company

Milwaukee's Best

Consumer Television / :20 and Under - Campaign

06029T

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Barefoot Run

Consumer Television / Over :30 - Single - max. :90

06012T

2006 Advertising Bronze Pencil

TBWAChiatDay / San Francisco (180TBWA)

adidas International

Hello Tommorrow

Consumer Television / Over :30 - Single - max. :90

06013T

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit

Consumer Television / Over :30 - Single - max. :90

06014T

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Happy Forsman & Bodenfors

"As much as we love You, we hate the design"

Collateral Design / Self-Promotion - Single Only

06029D

2006 Advertising Bronze Pencil

JWT / london

Vodafone

Wedding

Consumer Television / :20 and Under - Single

06026T

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Interactive Bronze Pencil

OgilvyInteractive / Frankfurt

PlayStation Portable

Transformer

Banners - Dynamic / Business to Consumer - Campaign

06009N

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Design Bronze Pencil

Ogilvy & Mather Limited / New Delhi

ORBO

Organs

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06063D

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Newspaper or Magazine - Campaign

06220A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Design Bronze Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Third Issue

Publication Design / Magazine Design

06042D

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Design Bronze Pencil

Ligalux GmbH / Hamburg

mamamoto

mamamoto

Brand and Corporate Identity Design / Corporate Identity - Campaign

06013D

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

YLAT

Emphysema

Public Service/Political-Radio / Single

06003R

2006 Interactive Bronze Pencil

Method / San Francisco

San Francisco Museum of Modern Art

Making Sense of Modern Art

Other Digital Media / Public Service/Non-Profit/ Educational

06056N

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