The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
MTV Sunday Stew Agency: HunterGatherer / New York Client: MTV Category: Broadcast Design / Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Environmental Design / Single
Afro Alphabet Agency: FCB Cape Town South Africa / Cape Town Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Organs Agency: Ogilvy & Mather Limited / New Delhi Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Doll Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Nadezhda Russian Restaurant Category: Direct Mail / Single
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
"As much as we love You, we hate the design" Agency: Happy Forsman & Bodenfors / Gothenburg Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Cig Egret Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
Easy Glide Agency: Proximity Singapore / Singapore Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Infiniti Interactive Mirrors Agency: Mindflood / Santa Ana Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BRAND ID-"HUMAN SUIT" Agency: Sci Fi Channel / new york Client: SCI FI Category: Broadcast Design / Single
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Private Detectives Agency: Ogilvy & Mather pvt ltd / new delhi Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
Hot Sauce Packaging Agency: Neiman Group / Harrisburg Client: TorchBearer Sauces Category: Package Design / Campaign

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Design Bronze Pencil

HunterGatherer / New York

MTV

MTV Sunday Stew

Broadcast Design / Campaign

06053D

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Design Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Environmental Design / Single

06033D

2006 Design Bronze Pencil

FCB Cape Town South Africa / Cape Town

I-Jusi Magazine

Afro Alphabet

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06016D

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Design Bronze Pencil

Ogilvy & Mather Limited / New Delhi

ORBO

Organs

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06063D

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Design Bronze Pencil

Dentsu Young & Rubicam Pte Ltd / Singapore

Nadezhda Russian Restaurant

Doll

Direct Mail / Single

06045D

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Happy Forsman & Bodenfors

"As much as we love You, we hate the design"

Collateral Design / Self-Promotion - Single Only

06029D

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

Cig Egret

Public Service/Political-Print / Newspaper or Magazine - Single

06041A

2006 Interactive Bronze Pencil

Proximity Singapore / Singapore

WD-40

Easy Glide

Banners - Dynamic / Business to Consumer - Single

06008N

2006 Interactive Bronze Pencil

Mindflood / Santa Ana

Infiniti Division, Nissan North America

Infiniti Interactive Mirrors

Other Digital Media / Promotional Advertising

06054N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Design Bronze Pencil

Sci Fi Channel / new york

SCI FI

BRAND ID-"HUMAN SUIT"

Broadcast Design / Single

06049D

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Design Bronze Pencil

Ogilvy & Mather pvt ltd / new delhi

C Roy

Private Detectives

Brand and Corporate Identity Design / Corporate Identity - Single

06008D

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Design Bronze Pencil

BBDO / New York

FedEx/Kinko's

Installations

Environmental Design / Campaign

06035D

2006 Design Bronze Pencil

Neiman Group / Harrisburg

TorchBearer Sauces

Hot Sauce Packaging

Package Design / Campaign

06023D

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