The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
See: The Potential of Place, Third Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
IS Hologram
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Business to Consumer
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Doll
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Nadezhda Russian Restaurant Category: Direct Mail / Single
Reincarnate
Agency: Publicis Mojo / Melbourne
Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Environmental Design / Single