The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising


Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising


125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign


Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single


Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single


mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign


Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign


Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single


Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign


XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign


Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer


SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer


Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer


Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer


Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign


Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single


Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single


Specialized Body Geometry Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Business to Consumer - Single


Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign


See: The Potential of Place, Third Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design


Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational


Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer


Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer


FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign


Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign


Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign


Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single


Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single


Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single


Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single


Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Brand Gaming / Business to Consumer


anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer


Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer


Doll
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Nadezhda Russian Restaurant Category: Direct Mail / Single


Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single


Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single


Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign


Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)


Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign


IS Hologram
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Business to Consumer


AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single


MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign


Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign


Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign


Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single


Reincarnate
Agency: Publicis Mojo / Melbourne
Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign


Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single


Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign


Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign


Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N

Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N

Award:
2006 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06037A

Award:
2006 Interactive Bronze Pencil
Agency:
ant / Tokyo
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06002N

Award:
2006 Interactive Bronze Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06003N

Award:
2006 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06013D

Award:
2006 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06004A

Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A

Award:
2006 Design Bronze Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Annual ID:
06035D

Award:
2006 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06015T

Award:
2006 Interactive Bronze Pencil
Agency:
?kestam.Holst / Stockholm
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Annual ID:
06020N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Annual ID:
06021N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Annual ID:
06022N

Award:
2006 Interactive Bronze Pencil
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Annual ID:
06023N

Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06013N

Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06014N

Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Specialized
Title:
Specialized Body Geometry Microsite
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06015N

Award:
2006 Advertising Bronze Pencil
Agency:
Mother / New York
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06029T

Award:
2006 Design Bronze Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Third Issue
Category:
Publication Design / Magazine Design
Annual ID:
06042D

Award:
2006 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
San Francisco Museum of Modern Art
Title:
Making Sense of Modern Art
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06056N

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Annual ID:
06037N

Award:
2006 Interactive Bronze Pencil
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Annual ID:
06038N

Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06059D

Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Listen to architecture
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06060D

Award:
2006 Design Bronze Pencil
Agency:
Rodgers Townsend / St. Louis
Client:
Black Rep
Title:
Common Threads
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06061D

Award:
2006 Design Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Hifana
Title:
Hifana: Channel H DVD Packaging
Category:
Package Design / Single
Annual ID:
06020D

Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Annual ID:
06004T

Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A

Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Annual ID:
06034N

Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N

Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N

Award:
2006 Design Bronze Pencil
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Nadezhda Russian Restaurant
Title:
Doll
Category:
Direct Mail / Single
Annual ID:
06045D

Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Los Angeles / Torrance
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06045A

Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N

Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A

Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06063D

Award:
2006 Advertising Bronze Pencil
Agency:
Lowe Hunt / Sydney
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06004G

Award:
2006 Interactive Bronze Pencil
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Hologram
Category:
Other Digital Media / Business to Consumer
Annual ID:
06052N

Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A

Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N

Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N

Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N

Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N

Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T

Award:
2006 Advertising Bronze Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Nike Australia
Title:
Reincarnate
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06033T

Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A

Award:
2006 Advertising Bronze Pencil
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Annual ID:
06006T
