The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Price of Crude, Road Less Traveled, Rest Stop,Stop the World
Agency: Arnold / McLean
Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
XM
Agency: Mullen / Wenham
Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign
Survivor
Agency: The Martin Agency / Richmond
Client: CBS Category: Small Space - Print / Color: Less than a Page - Campaign
Sixty Magazine
Agency: Arnika / Hopewell Junction
Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick
Agency: JWT / Singapore
Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Online Movies / Business to Consumer
Life
Agency: Johnson Cowan Hanrahan / Portland
Client: Brooks Sports, Inc. Category: Online Movies / Business to Consumer
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Online Movies / Business to Consumer
Penguin
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
MERRYDOWN
Agency: Campbell Doyle Dye / London
Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Sculpture/Vase/Earthen Jar
Agency: BBDO / Bangkok
Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art
Agency: Leo Burnett / Chicago
Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign
Agency: remerinc / Seattle
Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
MIXER
Agency: Bailey Lauerman / Omaha
Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND
Agency: feldmann+schultchen design studios GmbH / hamburg
Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator
Agency: JWT / Mumbai
Client: JWT India Category: Collateral Design / Self-Promotion - Single Only
Recycle Paper
Agency: Latitude 23 Communications / New Delhi
Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar
Agency: Melinda Lawson / San Francisco
Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Mountain II
Agency: Leo Burnett / Frankfurt am Main
Client: Care International Category: Non-Broadcast / Single
Levi's
Agency: McCann Erickson / New York
Client: World Gone Pretty Category: Non-Broadcast / Single
TBS "Very Funny" Cinema
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
Good Day Cafe Identity
Agency: Duffy & Partners / minneapolis
Client: Good Day Cafe Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Flat Stanley logo
Agency: King James RSVP / Cape Town
Client: Flat Stanley Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Birdie Logo
Agency: pool / San Francisco
Client: Birdie Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Downloads
Agency: DDB Brasil / São Paulo
Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Good Samaritians
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso
Agency: BBDO Guerrero Ortega / Makati City
Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed
Agency: DDB Seattle / Seattle
Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop
Agency: Mother / London
Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs
Agency: Publicis Mojo / Walsh Bay
Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand
Agency: Saatchi & Saatchi / Sydney
Client: UNIFEM Category: Public Service/Political-Television / Single
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Wong Coco
Title:
Bru
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06143D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Weston Corporation - Reebok
Title:
Breathe
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06144D
Award:
2006 Design Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Hilton
Title:
Travel Should Take You Places
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06145D
Award:
2006 Advertising Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Price of Crude, Road Less Traveled, Rest Stop,Stop the World
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06122A
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Trader Media - Autotrader
Title:
Don't Drink & Drive
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06123A
Award:
2006 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
XM Satellite Radio
Title:
XM
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06124A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
CBS
Title:
Survivor
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06125A
Award:
2006 Advertising Merit Award
Agency:
Arnika / Hopewell Junction
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06248A
Award:
2006 Advertising Merit Award
Agency:
JWT / Singapore
Client:
Think Centre
Title:
Chopstick
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06249A
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Annual ID:
06236N
Award:
2006 Interactive Merit Award
Agency:
Johnson Cowan Hanrahan / Portland
Client:
Brooks Sports, Inc.
Title:
Life
Category:
Online Movies / Business to Consumer
Annual ID:
06237N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Online Movies / Business to Consumer
Annual ID:
06238N
Award:
2006 Interactive Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Penguin
Category:
Online Movies / Business to Consumer
Annual ID:
06239N
Award:
2006 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
MERRYDOWN
Title:
MERRYDOWN
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06146A
Award:
2006 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Three Bond VIV Sales (Thailand) Co., Ltd.
Title:
Sculpture/Vase/Earthen Jar
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06147A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Illustration Growers of America
Title:
Draw the Line on Stock Art
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06148A
Award:
2006 Advertising Merit Award
Agency:
remerinc / Seattle
Client:
Corbis
Title:
Keyword Campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06149A
Award:
2006 Design Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Bailey Lauerman
Title:
MIXER
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06146D
Award:
2006 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / hamburg
Client:
feldmann+schultchen design studios
Title:
DEUTSCHBAND
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06147D
Award:
2006 Design Merit Award
Agency:
JWT / Mumbai
Client:
JWT India
Title:
75% Ideator
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06148D
Award:
2006 Design Merit Award
Agency:
Latitude 23 Communications / New Delhi
Client:
Latitude 23
Title:
Recycle Paper
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06149D
Award:
2006 Design Merit Award
Agency:
Melinda Lawson / San Francisco
Client:
Pentagram Design
Title:
2006 Typography Calendar
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06150D
Award:
2006 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Just for Xmas Mailer
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06151D
Award:
2006 Design Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Naga DDB Malaysia
Title:
Guns
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06152D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Sandstrom Holiday Cards
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06153D
Award:
2006 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06154D
Award:
2006 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06155D
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Non-Broadcast / Single
Annual ID:
06110T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Fly
Category:
Non-Broadcast / Single
Annual ID:
06111T
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Frankfurt am Main
Client:
Care International
Title:
Mountain II
Category:
Non-Broadcast / Single
Annual ID:
06112T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson / New York
Client:
World Gone Pretty
Title:
Levi's
Category:
Non-Broadcast / Single
Annual ID:
06113T
Award:
2006 Advertising Merit Award
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Cinema
Category:
Non-Broadcast / Single
Annual ID:
06114T
Award:
2006 Design Merit Award
Agency:
Duffy & Partners / minneapolis
Client:
Good Day Cafe
Title:
Good Day Cafe Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06091D
Award:
2006 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Flat Stanley
Title:
Flat Stanley logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06092D
Award:
2006 Design Merit Award
Agency:
pool / San Francisco
Client:
Birdie
Title:
Birdie Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06093D
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica
Title:
Downloads
Category:
Beyond the Banner / Business to Consumer - Campaign
Annual ID:
06125N
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Annual ID:
06035T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Annual ID:
06036T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Annual ID:
06037T
Award:
2006 Advertising Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
UNICEF / Consuelo Foundation Inc.
Title:
Bunso
Category:
Public Service/Political-Television / Single
Annual ID:
06038T
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
High Rise
Category:
Public Service/Political-Television / Single
Annual ID:
06039T
Award:
2006 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Kaiser Family Foundation
Title:
Ed
Category:
Public Service/Political-Television / Single
Annual ID:
06040T
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission (TAC)
Title:
Haunted
Category:
Public Service/Political-Television / Single
Annual ID:
06041T
Award:
2006 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
Turtle Song
Category:
Public Service/Political-Television / Single
Annual ID:
06042T
Award:
2006 Advertising Merit Award
Agency:
Mother / London
Client:
Amnesty International
Title:
Teleshop
Category:
Public Service/Political-Television / Single
Annual ID:
06043T
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
WaterAid Australia
Title:
Black Water Springs
Category:
Public Service/Political-Television / Single
Annual ID:
06044T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
UNIFEM
Title:
Lend a hand
Category:
Public Service/Political-Television / Single
Annual ID:
06045T
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06129N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Ministry of Health and Social Affairs
Title:
Retouch
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06130N
