The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

9-Hour Gesture Agency: Dentsu / Tokyo Client: Bascule Inc. Category: New Media Innovation & Development / Banners
Gimme the Ball Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops Agency: 72andSunny / El Segundo Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60") Agency: Fallon London / London Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick Agency: BBDO / New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust" Agency: MJZ / Los Angeles Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance Agency: Publicis/New York Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts Agency: VegaOlmosPonce / Acassuso Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Sixty Magazine Agency: Arnika / Hopewell Junction Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick Agency: JWT / Singapore Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo Agency: North Kingdom / Skellefte Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family Agency: R/GA / New York Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football Agency: StrawberryFrog / Amsterdam Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site Agency: Tribal DDB / New York Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
Imprints Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single

2006 Interactive Merit Award

Dentsu / Tokyo

Bascule Inc.

9-Hour Gesture

New Media Innovation & Development / Banners

06241N

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Gimme the Ball

Consumer Television / Over :30 - Single - max. :90

06047T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Consumer Television / Over :30 - Single - max. :90

06048T

2006 Advertising Merit Award

72andSunny / El Segundo

DC Shoes

Hoops

Consumer Television / Over :30 - Single - max. :90

06049T

2006 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

March of the Emperors

Consumer Television / Over :30 - Single - max. :90

06050T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Bleachers

Consumer Television / Over :30 - Single - max. :90

06051T

2006 Advertising Merit Award

Fallon London / London

Sony

Balls (60")

Consumer Television / Over :30 - Single - max. :90

06052T

2006 Advertising Merit Award

BBDO / New York

FedEx

Stick

Consumer Television / Over :30 - Single - max. :90

06053T

2006 Advertising Merit Award

McCann-Erickson / San Francisco

Microsoft XBOX 360

Joy

Consumer Television / Over :30 - Single - max. :90

06054T

2006 Advertising Merit Award

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

Jump Rope

Consumer Television / Over :30 - Single - max. :90

06055T

2006 Advertising Merit Award

MJZ / Los Angeles

Gap

Gap "Dust"

Consumer Television / Over :30 - Single - max. :90

06056T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

Monster

Consumer Television / Over :30 - Single - max. :90

06057T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

Three Bears

Consumer Television / Over :30 - Single - max. :90

06058T

2006 Advertising Merit Award

Publicis/New York

Heineken

Disturbance

Consumer Television / Over :30 - Single - max. :90

06059T

2006 Advertising Merit Award

VegaOlmosPonce / Acassuso

Unilever

Shirts

Consumer Television / Over :30 - Single - max. :90

06060T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Kid Tiger

Consumer Television / Over :30 - Single - max. :90

06061T

2006 Advertising Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan (Air Jordan 20)

Jordan XX - Storytime

Consumer Television / Over :30 - Single - max. :90

06062T

2006 Advertising Merit Award

Arnika / Hopewell Junction

VCU Adcenter

Sixty Magazine

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06248A

2006 Advertising Merit Award

JWT / Singapore

Think Centre

Chopstick

Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single

06249A

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

An adjustable world

Beyond the Banner / Business to Consumer - Single

06106N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Tok&Stok

Kamasutra

Beyond the Banner / Business to Consumer - Single

06107N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

GTI Online Painting Book

Beyond the Banner / Business to Consumer - Single

06108N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

VW Fox Online Campaign Special

Beyond the Banner / Business to Consumer - Single

06109N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Design your own tube

Beyond the Banner / Business to Consumer - Single

06110N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

Acura RL Interactive Showroom

Beyond the Banner / Business to Consumer - Single

06111N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

The RSX Institute

Beyond the Banner / Business to Consumer - Single

06112N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

TSX Diaries

Beyond the Banner / Business to Consumer - Single

06113N

2006 Interactive Merit Award

NetX / Sydney

Virgin Atlantic Airways

Virgin Atlantic Phobias Self-help

Beyond the Banner / Business to Consumer - Single

06114N

2006 Interactive Merit Award

North Kingdom / Skellefte

Toyota Sweden

Toyota Aygo

Beyond the Banner / Business to Consumer - Single

06115N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Beyond the Banner / Business to Consumer - Single

06116N

2006 Interactive Merit Award

POKE / London

Penguin Books

Happy Birthday Penguin

Beyond the Banner / Business to Consumer - Single

06117N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Beyond the Banner / Business to Consumer - Single

06118N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball The Family

Beyond the Banner / Business to Consumer - Single

06119N

2006 Interactive Merit Award

StrawberryFrog / Amsterdam

Asics: Onitsuka Tiger

Lovely Football

Beyond the Banner / Business to Consumer - Single

06120N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI DOMINATRIX

Beyond the Banner / Business to Consumer - Single

06121N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI SCENARIO SIMULATOR

Beyond the Banner / Business to Consumer - Single

06122N

2006 Interactive Merit Award

Tribal DDB / New York

Jose Cuervo

Cuervot?n 2006 Mini-Site

Beyond the Banner / Business to Consumer - Single

06123N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Nokia

Virtual Spa

Beyond the Banner / Business to Consumer - Single

06124N

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Imprints

Consumer Television / :30/:25 - Single

06066T

2006 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Sky Diver

Consumer Television / :30/:25 - Single

06067T

Follow Us