The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Coca Cola Blak
Agency: DoubleYou / Barcelona
Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit
Agency: VIEW. / Cascais
Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values
Agency: Middle Child / Lake Forest
Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees'
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations
Agency: Saatchi and Saatchi / New York
Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions
Agency: Saatchi and Saatchi / New York
Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Cape Town Experience
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
MIXER
Agency: Bailey Lauerman / Omaha
Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND
Agency: feldmann+schultchen design studios GmbH / hamburg
Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator
Agency: JWT / Mumbai
Client: JWT India Category: Collateral Design / Self-Promotion - Single Only
Recycle Paper
Agency: Latitude 23 Communications / New Delhi
Client: Latitude 23 Category: Collateral Design / Self-Promotion - Single Only
2006 Typography Calendar
Agency: Melinda Lawson / San Francisco
Client: Pentagram Design Category: Collateral Design / Self-Promotion - Single Only
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Bike2work
Agency: Crispin Porter + Bogusky / Miami
Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Coca Cola France
Title:
Coca Cola Blak
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06126N
Award:
2006 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Microsite
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06127N
Award:
2006 Interactive Merit Award
Agency:
VIEW. / Cascais
Client:
Montepio Geral Bank
Title:
MG Credit
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06128N
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06213A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06214A
Award:
2006 Advertising Merit Award
Agency:
Middle Child / Lake Forest
Client:
Amnesty International
Title:
American Values
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06215A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Times
Title:
HT 'Plant More Trees'
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06216A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06217A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06218A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06219A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
American Society for the Prevention of Cruelty to Animals (ASPCA)
Title:
Equations
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06221A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Innocence in Danger
Title:
Exam Questions
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06222A
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06289A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Big Difference
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06290A
Award:
2006 Advertising Merit Award
Agency:
Think Tank 3 / New York
Client:
Think Tank 3
Title:
The Google Campaign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06291A
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Corporation
Title:
The Cape Town Experience
Category:
New Media Innovation & Development / Animation
Annual ID:
06249N
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Tourists
Category:
Consumer Radio / Campaign
Annual ID:
06053R
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06129N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Ministry of Health and Social Affairs
Title:
Retouch
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06130N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
Help Desk II
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06131N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Lenovo
Title:
Which side are you on
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06132N
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06020R
Award:
2006 Design Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Bailey Lauerman
Title:
MIXER
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06146D
Award:
2006 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / hamburg
Client:
feldmann+schultchen design studios
Title:
DEUTSCHBAND
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06147D
Award:
2006 Design Merit Award
Agency:
JWT / Mumbai
Client:
JWT India
Title:
75% Ideator
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06148D
Award:
2006 Design Merit Award
Agency:
Latitude 23 Communications / New Delhi
Client:
Latitude 23
Title:
Recycle Paper
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06149D
Award:
2006 Design Merit Award
Agency:
Melinda Lawson / San Francisco
Client:
Pentagram Design
Title:
2006 Typography Calendar
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06150D
Award:
2006 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Just for Xmas Mailer
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06151D
Award:
2006 Design Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Naga DDB Malaysia
Title:
Guns
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06152D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Sandstrom Holiday Cards
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06153D
Award:
2006 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06154D
Award:
2006 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06155D
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Shimano
Title:
Bike2work
Category:
Banners - Fixed Space / Promotional Advertising - Single
Annual ID:
06076N
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmines
Title:
Legs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06266A
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Car Elevator
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06267A
