The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign Agency: Think Tank 3 / New York Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Reality Advertising Agency: DDB Brasil / São Paulo Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website Agency: Tribal DDB Sydney / Sydney Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
Stencil Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog Agency: DDB / Brussels Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS) Agency: DDB SPAIN / MADRID Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow Agency: Grey / Oslo Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That Agency: Ogilvy / London Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Toy London Bus Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Pick Up Tree Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
CHRISTMAS TREE - RECYCLING Agency: Lunar / London Client: SOUTHWARK PARTNERSHIP Category: Public Service / Non-Profit / Educational / Posters - Single
READ Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: TYPE MUSEUM Category: Public Service / Non-Profit / Educational / Posters - Single
Creative Circus Lecture Poster Agency: Braley Design / New York Client: Creative Circus Category: Public Service / Non-Profit / Educational / Posters - Single
Wichita State University Poster Workshop Agency: Braley Design / New York Client: Wichita State University Category: Public Service / Non-Profit / Educational / Posters - Single
Queue Agency: Contract Advertising (India) Pvt. Limited / New Delhi Client: ICARE Category: Public Service / Non-Profit / Educational / Posters - Single
The World's Smallest Weapon of Mass Destruction Agency: DENTSU INC. Tokyo / Tokyo Client: World Swim for Malaria Category: Public Service / Non-Profit / Educational / Posters - Single
Punched Agency: Fallon / Singapore Client: Aware Singapore Category: Public Service / Non-Profit / Educational / Posters - Single
NARA YOSHITOMO / HIROSAKI Agency: FLAME, inc. / tokyo Client: NPO harappa Category: Public Service / Non-Profit / Educational / Posters - Single
The S?derberg Prize 2005- Volvo YCC Agency: Happy Forsman & Bodenfors / Gothenburg Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Single
diabetes Agency: OgilvyOne / Mumbai Client: johnson & johnson medical india Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Child" Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Woman" Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Russian Opera Live poster Agency: Scholz & Friends Berlin GmbH / Berlin Client: Festspielhaus und Festspiele Baden-Baden GmbH Category: Public Service / Non-Profit / Educational / Posters - Single
Two Cocks Poster Agency: Wink / Minneapolis Client: The Art Directors Association of Iowa Category: Public Service / Non-Profit / Educational / Posters - Single
Hope Poster Agency: Wink / Minneapolis Client: The Hurricane Poster Project Category: Public Service / Non-Profit / Educational / Posters - Single
Voodoo Poster Agency: Wink / Minneapolis Client: The Hurricane Poster Project Category: Public Service / Non-Profit / Educational / Posters - Single
Apple Pro Applications Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging Agency: DDB Melbourne / Melbourne Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
giraffe Agency: Dynamite Brothers Syndicate / Tokyo Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP Agency: Hans Seeger / Wauwatosa Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream Agency: Happy Forsman & Bodenfors / Gothenburg Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign Agency: McGarrah/Jessee / Austin Client: Whataburger Category: Package Design / Campaign

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06289A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Big Difference

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06290A

2006 Advertising Merit Award

Think Tank 3 / New York

Think Tank 3

The Google Campaign

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06291A

2006 Interactive Merit Award

DDB Brasil / São Paulo

Henkel

Reality Advertising

New Media Innovation & Development / Web Sites

06242N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

DENTSU INC.

Dentsu Creative School

New Media Innovation & Development / Web Sites

06243N

2006 Interactive Merit Award

Jung von Matt AG / Hamburg

Axel Springer AG

BILD Seite*1Girl - Digital Installation and Website

New Media Innovation & Development / Web Sites

06244N

2006 Interactive Merit Award

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

New Media Innovation & Development / Web Sites

06245N

2006 Interactive Merit Award

Tribal DDB Sydney / Sydney

McDonald's Australia

McDonald's Corporate Website

New Media Innovation & Development / Web Sites

06246N

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Stencil Insert

Consumer Magazine / Color: Full Page or Spread - Single

06074A

2006 Advertising Merit Award

DDB / Brussels

VW Golf GTi

dog

Consumer Magazine / Color: Full Page or Spread - Single

06075A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Jigsaw

Consumer Magazine / Color: Full Page or Spread - Single

06076A

2006 Advertising Merit Award

DDB SPAIN / MADRID

ROBERT BOSCH ESPA?A

PAINTING (CORDLESS TOOLS)

Consumer Magazine / Color: Full Page or Spread - Single

06077A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Consumer Magazine / Color: Full Page or Spread - Single

06078A

2006 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Sustagen

Car Crash

Consumer Magazine / Color: Full Page or Spread - Single

06079A

2006 Advertising Merit Award

Grey / Oslo

Oslo Hudpleiesenter

Monobrow

Consumer Magazine / Color: Full Page or Spread - Single

06080A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Hot Coals

Consumer Magazine / Color: Full Page or Spread - Single

06081A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Jogger

Consumer Magazine / Color: Full Page or Spread - Single

06082A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Ve Have Vays

Consumer Magazine / Color: Full Page or Spread - Single

06083A

2006 Advertising Merit Award

Ogilvy / London

Harrods

Stitch That

Consumer Magazine / Color: Full Page or Spread - Single

06084A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Shark

Consumer Magazine / Color: Full Page or Spread - Single

06085A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Hour Glass

Consumer Magazine / Color: Full Page or Spread - Single

06086A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Consumer Magazine / Color: Full Page or Spread - Single

06087A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Spoon

Consumer Magazine / Color: Full Page or Spread - Single

06088A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Football

Consumer Magazine / Color: Full Page or Spread - Single

06089A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Toy London Bus

Consumer Magazine / Color: Full Page or Spread - Single

06090A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Pick Up Tree

Consumer Magazine / Color: Full Page or Spread - Single

06091A

2006 Design Merit Award

Lunar / London

SOUTHWARK PARTNERSHIP

CHRISTMAS TREE - RECYCLING

Public Service / Non-Profit / Educational / Posters - Single

06195D

2006 Design Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

TYPE MUSEUM

READ

Public Service / Non-Profit / Educational / Posters - Single

06196D

2006 Design Merit Award

Braley Design / New York

Creative Circus

Creative Circus Lecture Poster

Public Service / Non-Profit / Educational / Posters - Single

06197D

2006 Design Merit Award

Braley Design / New York

Wichita State University

Wichita State University Poster Workshop

Public Service / Non-Profit / Educational / Posters - Single

06198D

2006 Design Merit Award

Contract Advertising (India) Pvt. Limited / New Delhi

ICARE

Queue

Public Service / Non-Profit / Educational / Posters - Single

06199D

2006 Design Merit Award

DENTSU INC. Tokyo / Tokyo

World Swim for Malaria

The World's Smallest Weapon of Mass Destruction

Public Service / Non-Profit / Educational / Posters - Single

06200D

2006 Design Merit Award

Fallon / Singapore

Aware Singapore

Punched

Public Service / Non-Profit / Educational / Posters - Single

06201D

2006 Design Merit Award

FLAME, inc. / tokyo

NPO harappa

NARA YOSHITOMO / HIROSAKI

Public Service / Non-Profit / Educational / Posters - Single

06202D

2006 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

The R?hsska Museum

The S?derberg Prize 2005- Volvo YCC

Public Service / Non-Profit / Educational / Posters - Single

06203D

2006 Design Merit Award

OgilvyOne / Mumbai

johnson & johnson medical india

diabetes

Public Service / Non-Profit / Educational / Posters - Single

06204D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Aktionsbuendnis Landmine.de

The Explosions Poster "Child"

Public Service / Non-Profit / Educational / Posters - Single

06205D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Aktionsbuendnis Landmine.de

The Explosions Poster "Woman"

Public Service / Non-Profit / Educational / Posters - Single

06206D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Festspielhaus und Festspiele Baden-Baden GmbH

The Russian Opera Live poster

Public Service / Non-Profit / Educational / Posters - Single

06207D

2006 Design Merit Award

Wink / Minneapolis

The Art Directors Association of Iowa

Two Cocks Poster

Public Service / Non-Profit / Educational / Posters - Single

06208D

2006 Design Merit Award

Wink / Minneapolis

The Hurricane Poster Project

Hope Poster

Public Service / Non-Profit / Educational / Posters - Single

06209D

2006 Design Merit Award

Wink / Minneapolis

The Hurricane Poster Project

Voodoo Poster

Public Service / Non-Profit / Educational / Posters - Single

06210D

2006 Design Merit Award

Apple Computer / Cupertino

Apple Computer

Apple Pro Applications

Package Design / Campaign

06102D

2006 Design Merit Award

DDB Melbourne / Melbourne

PZ Cussons

Graphite Packaging

Package Design / Campaign

06103D

2006 Design Merit Award

Duffy & Partners / minneapolis

Thymes

Au Chocolat Packaging

Package Design / Campaign

06104D

2006 Design Merit Award

Dynamite Brothers Syndicate / Tokyo

Park Project Inc.

giraffe

Package Design / Campaign

06105D

2006 Design Merit Award

HAKUHODO CREATIVE VOX Inc. / TOKYO

The University of Tokyo

Invitation to the Humanities

Package Design / Campaign

06106D

2006 Design Merit Award

Hans Seeger / Wauwatosa

Peacefrog Records

Marc Hellner EP and LP

Package Design / Campaign

06107D

2006 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Triumfglass

Triumf Ice Cream

Package Design / Campaign

06108D

2006 Design Merit Award

McGarrah/Jessee / Austin

Whataburger

Whataburger To-Go Bag Campaign

Package Design / Campaign

06109D

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