The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

What Happens Between Runs Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Bassat Ogilvy & Mather S.A. / Bacrelona Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range Agency: DDB Paris / Paris Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam Agency: Fallon / Singapore Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass Agency: Fort Franklin / Boston Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road Agency: JWT / Shanghai Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed Agency: JWT Brazil / São Paulo Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate Agency: JWT Paris / Levallois Perret Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stencil Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog Agency: DDB / Brussels Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS) Agency: DDB SPAIN / MADRID Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow Agency: Grey / Oslo Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That Agency: Ogilvy / London Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Toy London Bus Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Pick Up Tree Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
ADENA Agency: CONTRAPUNTO / Madrid Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Ray Charles Agency: Lowe / Dubai Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

What Happens Between Runs

Consumer Magazine / Color: Full Page or Spread - Campaign

06092A

2006 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

BBC TELEVISION

BBC WORLD

Consumer Magazine / Color: Full Page or Spread - Campaign

06093A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06094A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox

Consumer Magazine / Color: Full Page or Spread - Campaign

06095A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Lightning Bolt/Paper Airplane/Unsubscribe

Consumer Magazine / Color: Full Page or Spread - Campaign

06096A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Magazine / Color: Full Page or Spread - Campaign

06097A

2006 Advertising Merit Award

Bassat Ogilvy & Mather S.A. / Bacrelona

Dinopolis Teruel

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

06098A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Consumer Magazine / Color: Full Page or Spread - Campaign

06099A

2006 Advertising Merit Award

DDB Paris / Paris

Volkswagen LT

Volkswagen Range

Consumer Magazine / Color: Full Page or Spread - Campaign

06100A

2006 Advertising Merit Award

Fallon / Singapore

Volkswagen Asia

Roadwork, Traffic Cop, Traffic Jam

Consumer Magazine / Color: Full Page or Spread - Campaign

06101A

2006 Advertising Merit Award

Fort Franklin / Boston

ESPN, Inc

Man Vs. Bass

Consumer Magazine / Color: Full Page or Spread - Campaign

06102A

2006 Advertising Merit Award

JWT / Shanghai

Nike Hong Kong Ltd.

Nike - Run Free: Road

Consumer Magazine / Color: Full Page or Spread - Campaign

06103A

2006 Advertising Merit Award

JWT Brazil / São Paulo

Kimberly-Clark

Jinxed

Consumer Magazine / Color: Full Page or Spread - Campaign

06104A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Reckitt Benckiser O Cedar

Karate

Consumer Magazine / Color: Full Page or Spread - Campaign

06105A

2006 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

Wafer thin

Consumer Magazine / Color: Full Page or Spread - Campaign

06106A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Danger

Consumer Magazine / Color: Full Page or Spread - Campaign

06107A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football, Graduation, Frisbee

Consumer Magazine / Color: Full Page or Spread - Campaign

06108A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06109A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Consumer Magazine / Color: Full Page or Spread - Campaign

06110A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Cascade

Reflections

Consumer Magazine / Color: Full Page or Spread - Campaign

06111A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Pampers

Storybook

Consumer Magazine / Color: Full Page or Spread - Campaign

06112A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Ephydrol

Socks campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06113A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT (Young Lungs Agaist Tobacco)

Anti-smoke campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06114A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06115A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Stencil Insert

Consumer Magazine / Color: Full Page or Spread - Single

06074A

2006 Advertising Merit Award

DDB / Brussels

VW Golf GTi

dog

Consumer Magazine / Color: Full Page or Spread - Single

06075A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Jigsaw

Consumer Magazine / Color: Full Page or Spread - Single

06076A

2006 Advertising Merit Award

DDB SPAIN / MADRID

ROBERT BOSCH ESPA?A

PAINTING (CORDLESS TOOLS)

Consumer Magazine / Color: Full Page or Spread - Single

06077A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Consumer Magazine / Color: Full Page or Spread - Single

06078A

2006 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Sustagen

Car Crash

Consumer Magazine / Color: Full Page or Spread - Single

06079A

2006 Advertising Merit Award

Grey / Oslo

Oslo Hudpleiesenter

Monobrow

Consumer Magazine / Color: Full Page or Spread - Single

06080A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Hot Coals

Consumer Magazine / Color: Full Page or Spread - Single

06081A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Jogger

Consumer Magazine / Color: Full Page or Spread - Single

06082A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Ve Have Vays

Consumer Magazine / Color: Full Page or Spread - Single

06083A

2006 Advertising Merit Award

Ogilvy / London

Harrods

Stitch That

Consumer Magazine / Color: Full Page or Spread - Single

06084A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Shark

Consumer Magazine / Color: Full Page or Spread - Single

06085A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Hour Glass

Consumer Magazine / Color: Full Page or Spread - Single

06086A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Consumer Magazine / Color: Full Page or Spread - Single

06087A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Spoon

Consumer Magazine / Color: Full Page or Spread - Single

06088A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Football

Consumer Magazine / Color: Full Page or Spread - Single

06089A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Toy London Bus

Consumer Magazine / Color: Full Page or Spread - Single

06090A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Pick Up Tree

Consumer Magazine / Color: Full Page or Spread - Single

06091A

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

ADENA

ADENA

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06072A

2006 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Press Play

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06073A

2006 Advertising Merit Award

Lowe / Dubai

Jumeirah Music Equipment

Ray Charles

Consumer Magazine / Black and White: Full Page or Spread - Single

06071A

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