The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Wake Up with the King: Bed, Curtain, Dog Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation Agency: davidandgoliath / los angelos Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Epoch Films / New York Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central Agency: Hungry Man / NY Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL Agency: la comunidad / Miami Beach Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic Agency: Fort Franklin/Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Downhill Racer/Raw Texas/Check Point Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
Gimme the Ball Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops Agency: 72andSunny / El Segundo Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60") Agency: Fallon London / London Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick Agency: BBDO / New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy Agency: McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust" Agency: MJZ / Los Angeles Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance Agency: Publicis/New York Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts Agency: VegaOlmosPonce / Acassuso Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Golden Gate Fields Agency: DDB San Francisco / San Francisco Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY Agency: JWT / New York Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart Agency: Ogilvy & Mather, New York / New York Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
UnAustralian Agency: BMF / Pyrmont Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho Agency: M&C Saatchi / santa monica Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call Agency: McCann Erickson Singapore / Singapore Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon Agency: Ogilvy & Mather, New York / New York Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage Agency: Saatchi & Saatchi / Sydney Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Evidence Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Levi's Jeans Agency: Bartle Bogle Hegarty / New York Client: LS & Co. Category: Consumer Television / Commercials of var. length - Campaign

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Wake Up with the King: Bed, Curtain, Dog

Consumer Television / :30/:25 - Campaign

06078T

2006 Advertising Merit Award

davidandgoliath / los angelos

universal orlando

take back your vacation

Consumer Television / :30/:25 - Campaign

06079T

2006 Advertising Merit Award

Epoch Films / New York

Nike, Inc.

The LeBrons

Consumer Television / :30/:25 - Campaign

06080T

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP: Francois II, Road Trip, Cafe Society

Consumer Television / :30/:25 - Campaign

06081T

2006 Advertising Merit Award

Hungry Man / NY

Comedy Central

Comedy Central

Consumer Television / :30/:25 - Campaign

06082T

2006 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

06083T

2006 Advertising Merit Award

la comunidad / Miami Beach

Virgin Mobile

I'M NOT NORMAL

Consumer Television / :30/:25 - Campaign

06084T

2006 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here, Stays Here

Consumer Television / :30/:25 - Campaign

06085T

2006 Advertising Merit Award

Fort Franklin/Boston

ESPN

Bass Master Classic

Consumer Television / :30/:25 - Campaign

06086T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

The LeBrons

Consumer Television / :30/:25 - Campaign

06087T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

ESPN SportsCenter Campaign

Consumer Television / :30/:25 - Campaign

06088T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :30/:25 - Campaign

06089T

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Television / :20 and Under - Campaign

06096T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :20 and Under - Campaign

06097T

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Downhill Racer/Raw Texas/Check Point

Consumer Television / Over :30 - Campaign

06063T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Short Cuts

Consumer Television / Over :30 - Campaign

06064T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

H3 Campaign

Consumer Television / Over :30 - Campaign

06065T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Gimme the Ball

Consumer Television / Over :30 - Single - max. :90

06047T

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Consumer Television / Over :30 - Single - max. :90

06048T

2006 Advertising Merit Award

72andSunny / El Segundo

DC Shoes

Hoops

Consumer Television / Over :30 - Single - max. :90

06049T

2006 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

March of the Emperors

Consumer Television / Over :30 - Single - max. :90

06050T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Bleachers

Consumer Television / Over :30 - Single - max. :90

06051T

2006 Advertising Merit Award

Fallon London / London

Sony

Balls (60")

Consumer Television / Over :30 - Single - max. :90

06052T

2006 Advertising Merit Award

BBDO / New York

FedEx

Stick

Consumer Television / Over :30 - Single - max. :90

06053T

2006 Advertising Merit Award

McCann-Erickson / San Francisco

Microsoft XBOX 360

Joy

Consumer Television / Over :30 - Single - max. :90

06054T

2006 Advertising Merit Award

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

Jump Rope

Consumer Television / Over :30 - Single - max. :90

06055T

2006 Advertising Merit Award

MJZ / Los Angeles

Gap

Gap "Dust"

Consumer Television / Over :30 - Single - max. :90

06056T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

Monster

Consumer Television / Over :30 - Single - max. :90

06057T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

Three Bears

Consumer Television / Over :30 - Single - max. :90

06058T

2006 Advertising Merit Award

Publicis/New York

Heineken

Disturbance

Consumer Television / Over :30 - Single - max. :90

06059T

2006 Advertising Merit Award

VegaOlmosPonce / Acassuso

Unilever

Shirts

Consumer Television / Over :30 - Single - max. :90

06060T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Kid Tiger

Consumer Television / Over :30 - Single - max. :90

06061T

2006 Advertising Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan (Air Jordan 20)

Jordan XX - Storytime

Consumer Television / Over :30 - Single - max. :90

06062T

2006 Advertising Merit Award

DDB San Francisco / San Francisco

Golden Gate Fields

Golden Gate Fields

Consumer Television / Under $50,000 Budget: Campaign

06107T

2006 Advertising Merit Award

JWT / New York

SUNDANCE CHANNEL

SUNDANCE POETRY

Consumer Television / Under $50,000 Budget: Campaign

06108T

2006 Advertising Merit Award

Ogilvy & Mather, New York / New York

New York Mets

The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart

Consumer Television / Under $50,000 Budget: Campaign

06109T

2006 Advertising Merit Award

BMF / Pyrmont

Meat & Livestock Australia

UnAustralian

Consumer Television / Under $50,000 Budget: Single

06100T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Consumer Television / Under $50,000 Budget: Single

06101T

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Hummingbird

Consumer Television / Under $50,000 Budget: Single

06102T

2006 Advertising Merit Award

M&C Saatchi / santa monica

web.com

iPsycho

Consumer Television / Under $50,000 Budget: Single

06103T

2006 Advertising Merit Award

McCann Erickson Singapore / Singapore

Golden Star Gifts & Stationery

Prank Call

Consumer Television / Under $50,000 Budget: Single

06104T

2006 Advertising Merit Award

Ogilvy & Mather, New York / New York

New York Mets

T-Shirt Cannon

Consumer Television / Under $50,000 Budget: Single

06105T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

FOX SPORTS

Massage

Consumer Television / Under $50,000 Budget: Single

06106T

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Evidence

Consumer Television / :20 and Under - Single

06090T

2006 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

Door

Consumer Television / :20 and Under - Single

06091T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

COACH

Consumer Television / :20 and Under - Single

06092T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

ELEVATOR

Consumer Television / :20 and Under - Single

06093T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE

Consumer Television / :20 and Under - Single

06094T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Consumer Television / :20 and Under - Single

06095T

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

LS & Co.

Levi's Jeans

Consumer Television / Commercials of var. length - Campaign

06098T

Follow Us