The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: New Media Innovation & Development / Movies
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London
Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
BEYES EDIT STORE
Agency: 777interactive / Tokyo
Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
I just go wherever my shoes take me
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Camper Category: Web Sites / E-Commerce
Coca Cola Blak
Agency: DoubleYou / Barcelona
Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit
Agency: VIEW. / Cascais
Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Research lab website
Agency: Agency Republic / London
Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy
Agency: AlmapBBDO / São Paulo
Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator
Agency: Crispin Porter + Bogusky / Miami
Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing
Agency: Daddy AB / Gothenburg
Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra
Agency: DDB Brasil / São Paulo
Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help
Agency: NetX / Sydney
Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo
Agency: North Kingdom / Skellefte
Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself
Agency: Organic, Inc. / San Francisco
Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin
Agency: POKE / London
Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family
Agency: R/GA / New York
Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football
Agency: StrawberryFrog / Amsterdam
Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site
Agency: Tribal DDB / New York
Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
TOTO Toilet Paper Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Publication Design / Book Design
Taiji Matsue CC / gazetteer
Agency: FLAME, inc. / tokyo
Client: Daiwa Radiator Factory Co., Ltd. Category: Publication Design / Book Design
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
Nike - Credential Book
Agency: JWT / Shanghai
Client: Nike (Suzhou) Sports Co., Ltd. Category: Publication Design / Book Design
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
New Media Innovation & Development / Movies
Annual ID:
06250N
Award:
2006 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06284A
Award:
2006 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06285A
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06286A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Leo Burnett / Comic Relief
Title:
The Worst F*cking Idea I've Ever Heard
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06287A
Award:
2006 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Vigin Atlantic Airlines
Title:
Give Yourself A Break
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06288A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06063T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Short Cuts
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06064T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
H3 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06065T
Award:
2006 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Sony Family Club Inc.
Title:
BEYES EDIT STORE
Category:
Web Sites / E-Commerce
Annual ID:
06183N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
Puma
Title:
Puma Football
Category:
Web Sites / E-Commerce
Annual ID:
06184N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Web Sites / E-Commerce
Annual ID:
06185N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Camper
Title:
I just go wherever my shoes take me
Category:
Web Sites / E-Commerce
Annual ID:
06186N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Coca Cola France
Title:
Coca Cola Blak
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06126N
Award:
2006 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Microsite
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06127N
Award:
2006 Interactive Merit Award
Agency:
VIEW. / Cascais
Client:
Montepio Geral Bank
Title:
MG Credit
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06128N
Award:
2006 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Egg
Title:
Research lab website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06096N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Child's Play
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06097N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bauducco
Title:
Boy
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06098N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
New Beetle Force of Good Website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06099N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06100N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Coke Zero
Title:
Chill Text Generator
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06101N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
Best seats in the house
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06102N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
The Duel
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06103N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
TeliaSonera AB
Title:
Cross country mouse skiing
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06104N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
A long wait
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06105N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
An adjustable world
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06106N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Tok&Stok
Title:
Kamasutra
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06107N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
GTI Online Painting Book
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06108N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
VW Fox Online Campaign Special
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06109N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Design your own tube
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06110N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
Acura RL Interactive Showroom
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06111N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
The RSX Institute
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06112N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
TSX Diaries
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06113N
Award:
2006 Interactive Merit Award
Agency:
NetX / Sydney
Client:
Virgin Atlantic Airways
Title:
Virgin Atlantic Phobias Self-help
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06114N
Award:
2006 Interactive Merit Award
Agency:
North Kingdom / Skellefte
Client:
Toyota Sweden
Title:
Toyota Aygo
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06115N
Award:
2006 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Sprint
Title:
Power Vision, Entertain Yourself
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06116N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Penguin Books
Title:
Happy Birthday Penguin
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06117N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Valentine's Day
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06118N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball The Family
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06119N
Award:
2006 Interactive Merit Award
Agency:
StrawberryFrog / Amsterdam
Client:
Asics: Onitsuka Tiger
Title:
Lovely Football
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06120N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI DOMINATRIX
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06121N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI SCENARIO SIMULATOR
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06122N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB / New York
Client:
Jose Cuervo
Title:
Cuervot?n 2006 Mini-Site
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06123N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Nokia
Title:
Virtual Spa
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06124N
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
TOTO Toilet Paper Book
Category:
Publication Design / Book Design
Annual ID:
06169D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Daiwa Radiator Factory Co., Ltd.
Title:
Taiji Matsue CC / gazetteer
Category:
Publication Design / Book Design
Annual ID:
06170D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Publication Design / Book Design
Annual ID:
06171D
Award:
2006 Design Merit Award
Agency:
JWT / Shanghai
Client:
Nike (Suzhou) Sports Co., Ltd.
Title:
Nike - Credential Book
Category:
Publication Design / Book Design
Annual ID:
06172D
