The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

MLB Agency: BBDO Atlanta / Atlanta Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady) Agency: JWT Lisbon / Alg Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing Agency: Ogilvy Groep Nederland / Amsterdam Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo Agency: North Kingdom / Skellefte Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family Agency: R/GA / New York Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football Agency: StrawberryFrog / Amsterdam Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site Agency: Tribal DDB / New York Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
Imprints Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen Agency: DDB Mexico / Mexico City Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
L'Equipe Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword" Agency: Ground Zero Advertising / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse" Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry" Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers" Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Nike Run London 3G Agency: AKQA / London Client: Nike Category: Wireless / Business to Consumer

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Change the Policy

MLB

Public Service/Political-Print / Newspaper or Magazine - Single

06205A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Poo Car

Public Service/Political-Print / Newspaper or Magazine - Single

06206A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Wire

Public Service/Political-Print / Newspaper or Magazine - Single

06207A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters - Stalin

Public Service/Political-Print / Newspaper or Magazine - Single

06208A

2006 Advertising Merit Award

JWT Lisbon / Alg

APAV

Shut Up! (Lady)

Public Service/Political-Print / Newspaper or Magazine - Single

06209A

2006 Advertising Merit Award

Ogilvy Groep Nederland / Amsterdam

Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)

Crossing

Public Service/Political-Print / Newspaper or Magazine - Single

06210A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Favorite Reading

Public Service/Political-Print / Newspaper or Magazine - Single

06211A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Named After

Public Service/Political-Print / Newspaper or Magazine - Single

06212A

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

An adjustable world

Beyond the Banner / Business to Consumer - Single

06106N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Tok&Stok

Kamasutra

Beyond the Banner / Business to Consumer - Single

06107N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

GTI Online Painting Book

Beyond the Banner / Business to Consumer - Single

06108N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

VW Fox Online Campaign Special

Beyond the Banner / Business to Consumer - Single

06109N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Design your own tube

Beyond the Banner / Business to Consumer - Single

06110N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

Acura RL Interactive Showroom

Beyond the Banner / Business to Consumer - Single

06111N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

The RSX Institute

Beyond the Banner / Business to Consumer - Single

06112N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

TSX Diaries

Beyond the Banner / Business to Consumer - Single

06113N

2006 Interactive Merit Award

NetX / Sydney

Virgin Atlantic Airways

Virgin Atlantic Phobias Self-help

Beyond the Banner / Business to Consumer - Single

06114N

2006 Interactive Merit Award

North Kingdom / Skellefte

Toyota Sweden

Toyota Aygo

Beyond the Banner / Business to Consumer - Single

06115N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Beyond the Banner / Business to Consumer - Single

06116N

2006 Interactive Merit Award

POKE / London

Penguin Books

Happy Birthday Penguin

Beyond the Banner / Business to Consumer - Single

06117N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Beyond the Banner / Business to Consumer - Single

06118N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball The Family

Beyond the Banner / Business to Consumer - Single

06119N

2006 Interactive Merit Award

StrawberryFrog / Amsterdam

Asics: Onitsuka Tiger

Lovely Football

Beyond the Banner / Business to Consumer - Single

06120N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI DOMINATRIX

Beyond the Banner / Business to Consumer - Single

06121N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI SCENARIO SIMULATOR

Beyond the Banner / Business to Consumer - Single

06122N

2006 Interactive Merit Award

Tribal DDB / New York

Jose Cuervo

Cuervot?n 2006 Mini-Site

Beyond the Banner / Business to Consumer - Single

06123N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Nokia

Virtual Spa

Beyond the Banner / Business to Consumer - Single

06124N

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Imprints

Consumer Television / :30/:25 - Single

06066T

2006 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Sky Diver

Consumer Television / :30/:25 - Single

06067T

2006 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest Mortgage

Doctor

Consumer Television / :30/:25 - Single

06068T

2006 Advertising Merit Award

DDB Mexico / Mexico City

Volkswagen Mexico

Policemen

Consumer Television / :30/:25 - Single

06069T

2006 Advertising Merit Award

DDB PARIS / Paris

L'Equipe

L'Equipe

Consumer Television / :30/:25 - Single

06070T

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

ESPN

PBA on ESPN - "Crossword"

Consumer Television / :30/:25 - Single

06071T

2006 Advertising Merit Award

MJZ / Los Angeles

ESPN

ESPN "Dollhouse"

Consumer Television / :30/:25 - Single

06072T

2006 Advertising Merit Award

MJZ / Los Angeles

ESPN

ESPN "Laundry"

Consumer Television / :30/:25 - Single

06073T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Starbucks "Bleachers"

Consumer Television / :30/:25 - Single

06074T

2006 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

UMW Toyota Motor

"Jogger"

Consumer Television / :30/:25 - Single

06075T

2006 Advertising Merit Award

TBWA\Chiat\Day/New York

Masterfoods - Skittles

Sheepboys

Consumer Television / :30/:25 - Single

06076T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Performance Enhancers

Consumer Television / :30/:25 - Single

06077T

2006 Interactive Merit Award

AKQA / London

Nike

Nike Run London 3G

Wireless / Business to Consumer

06212N

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