The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values Agency: Middle Child / Lake Forest Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees' Agency: Ogilvy & Mather / Mumbai Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations Agency: Saatchi and Saatchi / New York Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions Agency: Saatchi and Saatchi / New York Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Underworld Evolution Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO Agency: Max Weber / Warsaw Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo Agency: North Kingdom / Skellefte Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family Agency: R/GA / New York Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football Agency: StrawberryFrog / Amsterdam Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site Agency: Tribal DDB / New York Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
Shiroganeya Agency: 7779 / Tokyo Client: Hoshino resort Category: Web Sites / Business to Consumer
Viking Line Dance Agency: ?kestam.Holst / Stockholm Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas Agency: AlmapBBDO / São Paulo Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination Agency: Atmosphere BBDO / New York Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study Agency: Big Spaceship / Brooklyn Client: TBS, Mother Category: Web Sites / Business to Consumer

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Newspaper or Magazine - Campaign

06213A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters

Public Service/Political-Print / Newspaper or Magazine - Campaign

06214A

2006 Advertising Merit Award

Middle Child / Lake Forest

Amnesty International

American Values

Public Service/Political-Print / Newspaper or Magazine - Campaign

06215A

2006 Advertising Merit Award

Ogilvy & Mather / Mumbai

Hindustan Times

HT 'Plant More Trees'

Public Service/Political-Print / Newspaper or Magazine - Campaign

06216A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Newspaper or Magazine - Campaign

06217A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06218A

2006 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"

Public Service/Political-Print / Newspaper or Magazine - Campaign

06219A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

American Society for the Prevention of Cruelty to Animals (ASPCA)

Equations

Public Service/Political-Print / Newspaper or Magazine - Campaign

06221A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Innocence in Danger

Exam Questions

Public Service/Political-Print / Newspaper or Magazine - Campaign

06222A

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution Game

Brand Gaming / Business to Consumer

06203N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Brand Gaming / Business to Consumer

06204N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Brand Gaming / Business to Consumer

06205N

2006 Interactive Merit Award

Max Weber / Warsaw

SANITEC KOLO

REFLEX KOLO

Brand Gaming / Business to Consumer

06206N

2006 Interactive Merit Award

RMG Connect Australia / Sydney

Samsung

The Inside Job

Brand Gaming / Business to Consumer

06207N

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

An adjustable world

Beyond the Banner / Business to Consumer - Single

06106N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Tok&Stok

Kamasutra

Beyond the Banner / Business to Consumer - Single

06107N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

GTI Online Painting Book

Beyond the Banner / Business to Consumer - Single

06108N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

VW Fox Online Campaign Special

Beyond the Banner / Business to Consumer - Single

06109N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Design your own tube

Beyond the Banner / Business to Consumer - Single

06110N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

Acura RL Interactive Showroom

Beyond the Banner / Business to Consumer - Single

06111N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

The RSX Institute

Beyond the Banner / Business to Consumer - Single

06112N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

TSX Diaries

Beyond the Banner / Business to Consumer - Single

06113N

2006 Interactive Merit Award

NetX / Sydney

Virgin Atlantic Airways

Virgin Atlantic Phobias Self-help

Beyond the Banner / Business to Consumer - Single

06114N

2006 Interactive Merit Award

North Kingdom / Skellefte

Toyota Sweden

Toyota Aygo

Beyond the Banner / Business to Consumer - Single

06115N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Beyond the Banner / Business to Consumer - Single

06116N

2006 Interactive Merit Award

POKE / London

Penguin Books

Happy Birthday Penguin

Beyond the Banner / Business to Consumer - Single

06117N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Beyond the Banner / Business to Consumer - Single

06118N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball The Family

Beyond the Banner / Business to Consumer - Single

06119N

2006 Interactive Merit Award

StrawberryFrog / Amsterdam

Asics: Onitsuka Tiger

Lovely Football

Beyond the Banner / Business to Consumer - Single

06120N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI DOMINATRIX

Beyond the Banner / Business to Consumer - Single

06121N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI SCENARIO SIMULATOR

Beyond the Banner / Business to Consumer - Single

06122N

2006 Interactive Merit Award

Tribal DDB / New York

Jose Cuervo

Cuervot?n 2006 Mini-Site

Beyond the Banner / Business to Consumer - Single

06123N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Nokia

Virtual Spa

Beyond the Banner / Business to Consumer - Single

06124N

2006 Interactive Merit Award

7779 / Tokyo

Hoshino resort

Shiroganeya

Web Sites / Business to Consumer

06136N

2006 Interactive Merit Award

?kestam.Holst / Stockholm

Viking Line

Viking Line Dance

Web Sites / Business to Consumer

06137N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Havaianas

Website Havaianas

Web Sites / Business to Consumer

06138N

2006 Interactive Merit Award

Atmosphere BBDO / New York

GE

Seeds of Imagination

Web Sites / Business to Consumer

06139N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Web Sites / Business to Consumer

06140N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution

Web Sites / Business to Consumer

06141N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

TBS, Mother

TBS Humor Study

Web Sites / Business to Consumer

06142N

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