The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nike Sprint Sister Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Price of Crude, Road Less Traveled, Rest Stop,Stop the World Agency: Arnold / McLean Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
XM Agency: Mullen / Wenham Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign
Survivor Agency: The Martin Agency / Richmond Client: CBS Category: Small Space - Print / Color: Less than a Page - Campaign
Imprints Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen Agency: DDB Mexico / Mexico City Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
L'Equipe Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword" Agency: Ground Zero Advertising / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse" Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry" Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers" Agency: Fallon / Minneapolis Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Bike2work Agency: Crispin Porter + Bogusky / Miami Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Adult Activity Book Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster Agency: Blue Sky Advertising / Atlanta Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup Agency: DDB Canada, Toronto / Toronto Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig Agency: DiMassimo / New York Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book Agency: Fallon / Minneapolis Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary Agency: M&C Saatchi New York / New York Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL Agency: TAXI / Toronto Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well Agency: TBWA\Paris / Boulogne-Billancourt Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
News for a non-stop world Agency: Agency Republic / London Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign
Discover Elf Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners - Fixed Space / Business to Consumer - Campaign
Anatomy Annual Report Agency: Pivot Design, Inc. / Chicago Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Viral and Email / Public Service/Non-Profit/ Educational
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single

2006 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign

Broadcast Design / Campaign

06194D

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike Sprint Sister

Banners - Fixed Space / Promotional Advertising - Campaign

06077N

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Advertising Merit Award

Arnold / McLean

Amtrak

Price of Crude, Road Less Traveled, Rest Stop,Stop the World

Small Space - Print / Color: Less than a Page - Campaign

06122A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive

Small Space - Print / Color: Less than a Page - Campaign

06123A

2006 Advertising Merit Award

Mullen / Wenham

XM Satellite Radio

XM

Small Space - Print / Color: Less than a Page - Campaign

06124A

2006 Advertising Merit Award

The Martin Agency / Richmond

CBS

Survivor

Small Space - Print / Color: Less than a Page - Campaign

06125A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Imprints

Consumer Television / :30/:25 - Single

06066T

2006 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Sky Diver

Consumer Television / :30/:25 - Single

06067T

2006 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest Mortgage

Doctor

Consumer Television / :30/:25 - Single

06068T

2006 Advertising Merit Award

DDB Mexico / Mexico City

Volkswagen Mexico

Policemen

Consumer Television / :30/:25 - Single

06069T

2006 Advertising Merit Award

DDB PARIS / Paris

L'Equipe

L'Equipe

Consumer Television / :30/:25 - Single

06070T

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

ESPN

PBA on ESPN - "Crossword"

Consumer Television / :30/:25 - Single

06071T

2006 Advertising Merit Award

MJZ / Los Angeles

ESPN

ESPN "Dollhouse"

Consumer Television / :30/:25 - Single

06072T

2006 Advertising Merit Award

MJZ / Los Angeles

ESPN

ESPN "Laundry"

Consumer Television / :30/:25 - Single

06073T

2006 Advertising Merit Award

Fallon / Minneapolis

Starbucks

Starbucks "Bleachers"

Consumer Television / :30/:25 - Single

06074T

2006 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

UMW Toyota Motor

"Jogger"

Consumer Television / :30/:25 - Single

06075T

2006 Advertising Merit Award

TBWA\Chiat\Day/New York

Masterfoods - Skittles

Sheepboys

Consumer Television / :30/:25 - Single

06076T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Performance Enhancers

Consumer Television / :30/:25 - Single

06077T

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Shimano

Bike2work

Banners - Fixed Space / Promotional Advertising - Single

06076N

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Adult Activity Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06150A

2006 Advertising Merit Award

Blue Sky Advertising / Atlanta

Atlanta Braves

Braves Coaster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06151A

2006 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Welcome Mat Poster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06152A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Plastic Surgery

Nose Cup

Collateral Advertising / Point-of-Purchase and In-Store: Single

06153A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Cat

Collateral Advertising / Point-of-Purchase and In-Store: Single

06154A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Toliet Paper

Collateral Advertising / Point-of-Purchase and In-Store: Single

06155A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Collateral Advertising / Point-of-Purchase and In-Store: Single

06156A

2006 Advertising Merit Award

DiMassimo / New York

Duvel/Moortgat Brewery

Pig

Collateral Advertising / Point-of-Purchase and In-Store: Single

06157A

2006 Advertising Merit Award

Fallon / Minneapolis

Citibank

Living Richly Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06158A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Apple

Collateral Advertising / Point-of-Purchase and In-Store: Single

06159A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Onion

Collateral Advertising / Point-of-Purchase and In-Store: Single

06160A

2006 Advertising Merit Award

M&C Saatchi New York / New York

British Airways

Dictionary

Collateral Advertising / Point-of-Purchase and In-Store: Single

06161A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Duracell

Bunnies

Collateral Advertising / Point-of-Purchase and In-Store: Single

06162A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football

Collateral Advertising / Point-of-Purchase and In-Store: Single

06163A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Single

06164A

2006 Advertising Merit Award

TAXI / Toronto

MINI Canada

COIN ROLL

Collateral Advertising / Point-of-Purchase and In-Store: Single

06165A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Spontex

Well

Collateral Advertising / Point-of-Purchase and In-Store: Single

06166A

2006 Interactive Merit Award

Agency Republic / London

BBC World Service

News for a non-stop world

Banners - Fixed Space / Business to Consumer - Campaign

06074N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Discover Card

Discover Elf Banner Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06075N

2006 Design Merit Award

Pivot Design, Inc. / Chicago

Feinberg School of Medicine at Northwestern University

Anatomy Annual Report

Brand and Corporate Identity Design / Annual Report

06064D

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Viral and Email / Public Service/Non-Profit/ Educational

06235N

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

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