The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Good Samaritians Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso Agency: BBDO Guerrero Ortega / Makati City Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed Agency: DDB Seattle / Seattle Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted Agency: Grey Worldwide / Melbourne Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song Agency: Leopold Ketel & Partners / Portland Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop Agency: Mother / London Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs Agency: Publicis Mojo / Walsh Bay Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand Agency: Saatchi & Saatchi / Sydney Client: UNIFEM Category: Public Service/Political-Television / Single
Mind Games: Head Space Agency: Bloc Media / London Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready Agency: Pop&Co. / New York City Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Finger Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Drool Agency: Foote Cone & Belding / New York Client: Kraft / Milk-Bone Category: Collateral Advertising / Posters: Single
Ashtray Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Advertising / Posters: Single
Fly Boy Agency: Naga DDB Malaysia / Petaling Jaya Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
Group Photo Agency: Naga DDB Malaysia / Petaling Jaya Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
World Map Agency: Ogilvy & Mather Limited / New Delhi Client: Discovery Channel Category: Collateral Advertising / Posters: Single
Farsighted Agency: Ogilvy & Mather Philippines / Makati City Client: The Economist Category: Collateral Advertising / Posters: Single
Old Bill Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Fax Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Shopping List Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Single
Where is W? Agency: DENTSU WEST JAPAN INC. / HIROSHIMA Client: UI-Bellmony Category: Viral and Email / Promotional Advertising
Crossbar Agency: Framfab Denmark / Copenhagen Client: Nike Category: Viral and Email / Promotional Advertising
Step Up Speak Out Relationship Advice Poster Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service / Non-Profit / Educational / Posters - Campaign
Kururinpa Agency: DENTSU INC. Tokyo / Tokyo Client: National Federation of UNESCO Associations in Japan Category: Public Service / Non-Profit / Educational / Posters - Campaign
Punched, Smashed, Burnt Agency: Fallon / Singapore Client: Aware Singapore Category: Public Service / Non-Profit / Educational / Posters - Campaign
BAUHAUS DESSAU / MIKIYA TAKIMOTO Agency: FLAME, inc. / tokyo Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO Category: Public Service / Non-Profit / Educational / Posters - Campaign
WWII Story Agency: The Alchemy Partnership / Singapore Client: The Eurasian Association Singapore Category: Public Service / Non-Profit / Educational / Posters - Campaign
Blueprints Agency: Young & Rubicam / Chicago Client: National Parks Conservation Association Category: Public Service / Non-Profit / Educational / Posters - Campaign
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
3 ID package Agency: 3 / Albuquerque Client: 3 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Flutist Agency: Abhijit / Mumbai Client: Pandit Hariprasad Chaurasia Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Copyright Agency: BBDO Singapore Pte Ltd / Singapore Client: Ella Cheong Spruson & Ferguson Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Info where it needs to go Agency: Nonante / Montreal Client: Libellule Images Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Tribeca Film Festival Visual Identity 2005 Agency: Ogilvy & Mather, New York / New York Client: American Express/Tribeca Film Festival Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I am fresh. Agency: PENGUIN GRAPHICS / Hiroshima Client: HAMAMOTO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Identity Agency: Shine Advertising / Madison Client: Umi Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thielen Designs' Stationary Agency: Thielen Designs / Albuquerque Client: Thielen Designs Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
3M Everywhere Agency: AKQA / London Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch Agency: Forsman & Bodenfors / Gothenburg Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II Agency: OgilvyOne / New York Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on Agency: OgilvyOne / New York Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Fair Enough Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours Agency: Bartle Bogle Hegarty / New York Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Integrated Branding / Integrated Branding Campaign

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Good Samaritians

Public Service/Political-Television / Single

06035T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mother-In-Law

Public Service/Political-Television / Single

06036T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Twinkies

Public Service/Political-Television / Single

06037T

2006 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

UNICEF / Consuelo Foundation Inc.

Bunso

Public Service/Political-Television / Single

06038T

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

High Rise

Public Service/Political-Television / Single

06039T

2006 Advertising Merit Award

DDB Seattle / Seattle

Kaiser Family Foundation

Ed

Public Service/Political-Television / Single

06040T

2006 Advertising Merit Award

Grey Worldwide / Melbourne

Transport Accident Commission (TAC)

Haunted

Public Service/Political-Television / Single

06041T

2006 Advertising Merit Award

Leopold Ketel & Partners / Portland

Oregon Coast Aquarium

Turtle Song

Public Service/Political-Television / Single

06042T

2006 Advertising Merit Award

Mother / London

Amnesty International

Teleshop

Public Service/Political-Television / Single

06043T

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

WaterAid Australia

Black Water Springs

Public Service/Political-Television / Single

06044T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

UNIFEM

Lend a hand

Public Service/Political-Television / Single

06045T

2006 Interactive Merit Award

Bloc Media / London

Sony Computer Entertainment Europe

Mind Games: Head Space

Brand Gaming / Promotional Advertising

06208N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Kalles striped Jumbo tube

Brand Gaming / Promotional Advertising

06209N

2006 Interactive Merit Award

Pop&Co. / New York City

Cartoon Network

Battle Ready

Brand Gaming / Promotional Advertising

06210N

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Finger

Collateral Advertising / Posters: Single

06172A

2006 Advertising Merit Award

Foote Cone & Belding / New York

Kraft / Milk-Bone

Drool

Collateral Advertising / Posters: Single

06173A

2006 Advertising Merit Award

Lowe New York / New York

Museum of Sex

Ashtray

Collateral Advertising / Posters: Single

06174A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Energizer Malaysia Sdn Bhd

Fly Boy

Collateral Advertising / Posters: Single

06175A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Nikon Malaysia Sdn Bhd

Group Photo

Collateral Advertising / Posters: Single

06176A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Discovery Channel

World Map

Collateral Advertising / Posters: Single

06177A

2006 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

The Economist

Farsighted

Collateral Advertising / Posters: Single

06178A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Bill

Collateral Advertising / Posters: Single

06179A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Fax

Collateral Advertising / Posters: Single

06180A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Shopping List

Collateral Advertising / Posters: Single

06181A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Collateral Advertising / Posters: Single

06182A

2006 Interactive Merit Award

DENTSU WEST JAPAN INC. / HIROSHIMA

UI-Bellmony

Where is W?

Viral and Email / Promotional Advertising

06230N

2006 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike

Crossbar

Viral and Email / Promotional Advertising

06231N

2006 Design Merit Award

Archrival / Lincoln

Nebraska Domestic Violence Council

Step Up Speak Out Relationship Advice Poster Campaign

Public Service / Non-Profit / Educational / Posters - Campaign

06211D

2006 Design Merit Award

DENTSU INC. Tokyo / Tokyo

National Federation of UNESCO Associations in Japan

Kururinpa

Public Service / Non-Profit / Educational / Posters - Campaign

06212D

2006 Design Merit Award

Fallon / Singapore

Aware Singapore

Punched, Smashed, Burnt

Public Service / Non-Profit / Educational / Posters - Campaign

06213D

2006 Design Merit Award

FLAME, inc. / tokyo

Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO

BAUHAUS DESSAU / MIKIYA TAKIMOTO

Public Service / Non-Profit / Educational / Posters - Campaign

06214D

2006 Design Merit Award

The Alchemy Partnership / Singapore

The Eurasian Association Singapore

WWII Story

Public Service / Non-Profit / Educational / Posters - Campaign

06215D

2006 Design Merit Award

Young & Rubicam / Chicago

National Parks Conservation Association

Blueprints

Public Service / Non-Profit / Educational / Posters - Campaign

06216D

2006 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign

Broadcast Design / Campaign

06194D

2006 Design Merit Award

3 / Albuquerque

3

3 ID package

Brand and Corporate Identity Design / Corporate Identity - Campaign

06083D

2006 Design Merit Award

Abhijit / Mumbai

Pandit Hariprasad Chaurasia

Flutist

Brand and Corporate Identity Design / Corporate Identity - Campaign

06084D

2006 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

Ella Cheong Spruson & Ferguson

Copyright

Brand and Corporate Identity Design / Corporate Identity - Campaign

06085D

2006 Design Merit Award

Nonante / Montreal

Libellule Images

Info where it needs to go

Brand and Corporate Identity Design / Corporate Identity - Campaign

06086D

2006 Design Merit Award

Ogilvy & Mather, New York / New York

American Express/Tribeca Film Festival

Tribeca Film Festival Visual Identity 2005

Brand and Corporate Identity Design / Corporate Identity - Campaign

06087D

2006 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

HAMAMOTO

I am fresh.

Brand and Corporate Identity Design / Corporate Identity - Campaign

06088D

2006 Design Merit Award

Shine Advertising / Madison

Umi

Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

06089D

2006 Design Merit Award

Thielen Designs / Albuquerque

Thielen Designs

Thielen Designs' Stationary

Brand and Corporate Identity Design / Corporate Identity - Campaign

06090D

2006 Interactive Merit Award

AKQA / London

3M Corporate

3M Everywhere

Beyond the Banner / Business to Business - Single

06129N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Ministry of Health and Social Affairs

Retouch

Beyond the Banner / Business to Business - Single

06130N

2006 Interactive Merit Award

OgilvyOne / New York

IBM

Help Desk II

Beyond the Banner / Business to Business - Single

06131N

2006 Interactive Merit Award

OgilvyOne / New York

Lenovo

Which side are you on

Beyond the Banner / Business to Business - Single

06132N

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough

Integrated Branding / Integrated Branding Campaign

06301G

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

120 Not So Standard Features

Integrated Branding / Integrated Branding Campaign

06302G

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Ford Multi-State Working Group

Keep it on all fours

Integrated Branding / Integrated Branding Campaign

06303G

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

GAP

Change Integrated

Integrated Branding / Integrated Branding Campaign

06304G

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