The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Ray Charles Agency: Lowe / Dubai Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Alesse.ca Agency: Anderson DDB Health & Lifestyle / Toronto Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65 Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert Agency: Grupo W / Saltillo Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City Agency: Hello Design / Culver City Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com Agency: Sedgwick Rd. / Seattle Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale Agency: TribalDDB Canada / Vancouver Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear Agency: DDB Canada, Vancouver / Vancouver Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water Agency: Henderson Advertising / Greenville Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story Agency: The Alchemy Partnership / Singapore Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Bike2work Agency: Crispin Porter + Bogusky / Miami Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Coca Cola Blak Agency: DoubleYou / Barcelona Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit Agency: VIEW. / Cascais Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Anatomy Annual Report Agency: Pivot Design, Inc. / Chicago Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
The Cape Town Experience Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break Agency: Net#Work BBDO / Hyde Park Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
John Adams Agency: Batey (Pte) Ltd / Singapore Client: Sphere Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Black Seat Leon Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Vauxhall Astra Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Eraser Agency: Saatchi & Saatchi / Mumbai Client: Procter & Gamble Category: Small Space - Print / Color: Less than a Page - Single
Bulbs Agency: Saatchi & Saatchi Singapore / Singapore Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Lizard Agency: The Martin Agency / Richmond Client: CBS Category: Small Space - Print / Color: Less than a Page - Single
Good Day Cafe Identity Agency: Duffy & Partners / minneapolis Client: Good Day Cafe Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Flat Stanley logo Agency: King James RSVP / Cape Town Client: Flat Stanley Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Birdie Logo Agency: pool / San Francisco Client: Birdie Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
9-Hour Gesture Agency: Dentsu / Tokyo Client: Bascule Inc. Category: New Media Innovation & Development / Banners
AWARDS Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian Agency: blok design / Mexico Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

2006 Advertising Merit Award

Lowe / Dubai

Jumeirah Music Equipment

Ray Charles

Consumer Magazine / Black and White: Full Page or Spread - Single

06071A

2006 Interactive Merit Award

Anderson DDB Health & Lifestyle / Toronto

Wyeth Canada

Alesse.ca

Web Sites / Public Service/Non-Profit/ Educational

06197N

2006 Interactive Merit Award

BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt

Hessischer Rundfunk

The End of Silence ? The Frankfurt Auschwitz Process 1963-65

Web Sites / Public Service/Non-Profit/ Educational

06198N

2006 Interactive Merit Award

Grupo W / Saltillo

Museo del Desierto

Museum of Desert

Web Sites / Public Service/Non-Profit/ Educational

06199N

2006 Interactive Merit Award

Hello Design / Culver City

Los Angeles Conservancy

Curating the City

Web Sites / Public Service/Non-Profit/ Educational

06200N

2006 Interactive Merit Award

Sedgwick Rd. / Seattle

Washington State Department of Health

AshTrayMouth.com

Web Sites / Public Service/Non-Profit/ Educational

06201N

2006 Interactive Merit Award

TribalDDB Canada / Vancouver

Fraser Health Authority

Exhale

Web Sites / Public Service/Non-Profit/ Educational

06202N

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Outdoor and Posters - Campaign

06237A

2006 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Pages

Public Service/Political-Print / Outdoor and Posters - Campaign

06238A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

United Way

Alcoholic, Bruise, Tear

Public Service/Political-Print / Outdoor and Posters - Campaign

06239A

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

California Coastal Commission

California Coastal Commission Campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06240A

2006 Advertising Merit Award

Henderson Advertising / Greenville

American Red Cross

Area Under Water

Public Service/Political-Print / Outdoor and Posters - Campaign

06241A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Outdoor and Posters - Campaign

06242A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Outdoor and Posters - Campaign

06243A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

Worldwide Fund for Nature (WWF)

Sewing Pattern

Public Service/Political-Print / Outdoor and Posters - Campaign

06244A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Outdoor and Posters - Campaign

06245A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT

Anti-smoke campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06246A

2006 Advertising Merit Award

The Alchemy Partnership / Singapore

The Eurasian Association Singapore

WWII Story

Public Service/Political-Print / Outdoor and Posters - Campaign

06247A

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Shimano

Bike2work

Banners - Fixed Space / Promotional Advertising - Single

06076N

2006 Interactive Merit Award

DoubleYou / Barcelona

Coca Cola France

Coca Cola Blak

Beyond the Banner / Promotional Advertising - Single

06126N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Microsite

Beyond the Banner / Promotional Advertising - Single

06127N

2006 Interactive Merit Award

VIEW. / Cascais

Montepio Geral Bank

MG Credit

Beyond the Banner / Promotional Advertising - Single

06128N

2006 Design Merit Award

Pivot Design, Inc. / Chicago

Feinberg School of Medicine at Northwestern University

Anatomy Annual Report

Brand and Corporate Identity Design / Annual Report

06064D

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Corporation

The Cape Town Experience

New Media Innovation & Development / Animation

06249N

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06284A

2006 Advertising Merit Award

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06285A

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06286A

2006 Advertising Merit Award

Leo Burnett Limited / London

Leo Burnett / Comic Relief

The Worst F*cking Idea I've Ever Heard

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06287A

2006 Advertising Merit Award

Net#Work BBDO / Hyde Park

Vigin Atlantic Airlines

Give Yourself A Break

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06288A

2006 Advertising Merit Award

Batey (Pte) Ltd / Singapore

Sphere

John Adams

Small Space - Print / Color: Less than a Page - Single

06116A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive - Black Seat Leon

Small Space - Print / Color: Less than a Page - Single

06117A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive - Vauxhall Astra

Small Space - Print / Color: Less than a Page - Single

06118A

2006 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Procter & Gamble

Eraser

Small Space - Print / Color: Less than a Page - Single

06119A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Lego Singapore Pte Ltd

Bulbs

Small Space - Print / Color: Less than a Page - Single

06120A

2006 Advertising Merit Award

The Martin Agency / Richmond

CBS

Lizard

Small Space - Print / Color: Less than a Page - Single

06121A

2006 Design Merit Award

Duffy & Partners / minneapolis

Good Day Cafe

Good Day Cafe Identity

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06091D

2006 Design Merit Award

King James RSVP / Cape Town

Flat Stanley

Flat Stanley logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06092D

2006 Design Merit Award

pool / San Francisco

Birdie

Birdie Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06093D

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Interactive Merit Award

Dentsu / Tokyo

Bascule Inc.

9-Hour Gesture

New Media Innovation & Development / Banners

06241N

2006 Design Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

RSPCA

AWARDS

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06217D

2006 Design Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Carbon

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06218D

2006 Design Merit Award

blok design / Mexico

marco

solo los personajes cambian

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06219D

2006 Design Merit Award

Saatchi & Saatchi / Petaling Jaya

Amnesty International Malaysia

"Prison Bars"

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

06220D

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmines

Legs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06266A

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Car Elevator

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06267A

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