The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"Fist" Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1" Agency: FCB Johannesburg / Johannesburg Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note Agency: JWT / Mumbai Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass Agency: Leo Burnett / London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom Agency: Leo Burnett / London Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow Agency: Ogilvy Beijing / Beijing Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
Underworld Evolution Game Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run Agency: DDB Brasil / São Paulo Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO Agency: Max Weber / Warsaw Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job Agency: RMG Connect Australia / Sydney Client: Samsung Category: Brand Gaming / Business to Consumer
Mighty Mouse Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
MAD Wine packaging Agency: Asylum creative / Singapore Client: Auric Pacific Category: Package Design / Single
Covered with Fur Agency: HAKUHODO inc. / SHIBAURA 3-CHOME Client: UPLINK Category: Package Design / Single
Nail Biting Agency: Jung von Matt AG / Berlin Client: Schaefer Pharma GmbH Category: Package Design / Single
Full Sail 12-Pack Packaging Agency: Sandstrom Design / Portland Client: Full Sail Brewery Category: Package Design / Single
Session Bottle Agency: Sandstrom Design / Portland Client: Full Sail Brewery Category: Package Design / Single
Root: 1 Agency: Turner Duckworth / San Francisco Client: Click Wine Group Category: Package Design / Single
Jordan Summer Hoops Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan (Work'm Sneaker) Category: Package Design / Single
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break Agency: Net#Work BBDO / Hyde Park Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters Agency: Arnold / McLean Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign Agency: Arnold / St. Louis Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters Agency: Asylum creative / Singapore Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper Agency: BBDO Singapore Pte Ltd / Singapore Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign Agency: Carmichael Lynch Thorburn / Minneapolis Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER Agency: E.Co.,Ltd. / Tokyo Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen Agency: Fallon / Minneapolis Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign Agency: GSD&M / Austin Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign Agency: BBDO / New York Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house Agency: Leo Burnett India / Mumbai Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
Motoring Meter Sticker Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Environmental Design / Single
Airplane Agency: He Said She Said / Hamburg Client: www.fairlines.de Category: Environmental Design / Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Environmental Design / Single
University of Cincinnati Recreation Center_C-Store Agency: Rebeca Mendez Communication Design / altadena Client: Morphosis Category: Environmental Design / Single
The eye mask Agency: Scholz & Friends Berlin GmbH / Berlin Client: Zebra Vertriebs GmbH Category: Environmental Design / Single
Big Red Arrow Agency: three-sixty group / Indianapolis Client: Indianapolis Cultural Development Commission Category: Environmental Design / Single
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Fly Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Mountain II Agency: Leo Burnett / Frankfurt am Main Client: Care International Category: Non-Broadcast / Single

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers

"Fist"

Consumer Newspaper / Over 600 Lines: Single

06054A

2006 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Mountain Logo

Consumer Newspaper / Over 600 Lines: Single

06055A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Lego

"Imagine 1"

Consumer Newspaper / Over 600 Lines: Single

06056A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden

Bracket

Consumer Newspaper / Over 600 Lines: Single

06057A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Sack Barrow

Consumer Newspaper / Over 600 Lines: Single

06058A

2006 Advertising Merit Award

JWT / Mumbai

Apollo Tyres

Note

Consumer Newspaper / Over 600 Lines: Single

06059A

2006 Advertising Merit Award

Leo Burnett / London

Heinz

Glass

Consumer Newspaper / Over 600 Lines: Single

06060A

2006 Advertising Merit Award

Leo Burnett / London

Kellogg's All-Bran

Bottom

Consumer Newspaper / Over 600 Lines: Single

06061A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

Airbus

Shadow

Consumer Newspaper / Over 600 Lines: Single

06062A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Queen

Consumer Newspaper / Over 600 Lines: Single

06063A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Beach

Consumer Newspaper / Over 600 Lines: Single

06064A

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution Game

Brand Gaming / Business to Consumer

06203N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Companhia Athletica (GYM)

Run

Brand Gaming / Business to Consumer

06204N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Brand Gaming / Business to Consumer

06205N

2006 Interactive Merit Award

Max Weber / Warsaw

SANITEC KOLO

REFLEX KOLO

Brand Gaming / Business to Consumer

06206N

2006 Interactive Merit Award

RMG Connect Australia / Sydney

Samsung

The Inside Job

Brand Gaming / Business to Consumer

06207N

2006 Design Merit Award

Apple Computer / Cupertino

Apple Computer

Mighty Mouse

Package Design / Single

06094D

2006 Design Merit Award

Asylum creative / Singapore

Auric Pacific

MAD Wine packaging

Package Design / Single

06095D

2006 Design Merit Award

HAKUHODO inc. / SHIBAURA 3-CHOME

UPLINK

Covered with Fur

Package Design / Single

06096D

2006 Design Merit Award

Jung von Matt AG / Berlin

Schaefer Pharma GmbH

Nail Biting

Package Design / Single

06097D

2006 Design Merit Award

Sandstrom Design / Portland

Full Sail Brewery

Full Sail 12-Pack Packaging

Package Design / Single

06098D

2006 Design Merit Award

Sandstrom Design / Portland

Full Sail Brewery

Session Bottle

Package Design / Single

06099D

2006 Design Merit Award

Turner Duckworth / San Francisco

Click Wine Group

Root: 1

Package Design / Single

06100D

2006 Design Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan (Work'm Sneaker)

Jordan Summer Hoops

Package Design / Single

06101D

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06284A

2006 Advertising Merit Award

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06285A

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06286A

2006 Advertising Merit Award

Leo Burnett Limited / London

Leo Burnett / Comic Relief

The Worst F*cking Idea I've Ever Heard

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06287A

2006 Advertising Merit Award

Net#Work BBDO / Hyde Park

Vigin Atlantic Airlines

Give Yourself A Break

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06288A

2006 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Collateral Design / Posters: Campaign

06125D

2006 Design Merit Award

Arnold / McLean

Amtrak

Empire, Capitol, Silver Posters

Collateral Design / Posters: Campaign

06126D

2006 Design Merit Award

Arnold / St. Louis

Jack Daniel's Tennessee Whiskey

Studio No. 7 poster camaign

Collateral Design / Posters: Campaign

06127D

2006 Design Merit Award

Asylum creative / Singapore

Asylum

Dinner party posters

Collateral Design / Posters: Campaign

06128D

2006 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

W.S. Papers

Conqueror White Paper

Collateral Design / Posters: Campaign

06129D

2006 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Fringe Festival

Fringe Festival Campaign

Collateral Design / Posters: Campaign

06130D

2006 Design Merit Award

E.Co.,Ltd. / Tokyo

MIWA LOCK Co.,Ltd

MIWA LOCK POSTER

Collateral Design / Posters: Campaign

06131D

2006 Design Merit Award

Fallon / Minneapolis

Nordstrom

Silverscreen

Collateral Design / Posters: Campaign

06132D

2006 Design Merit Award

GSD&M / Austin

American Legacy Foundation

American Legacy Foundation Campaign

Collateral Design / Posters: Campaign

06133D

2006 Design Merit Award

BBDO / New York

Dexter Russell

Dexter Russell Campaign

Collateral Design / Posters: Campaign

06134D

2006 Design Merit Award

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Design / Posters: Campaign

06135D

2006 Design Merit Award

Leo Burnett India / Mumbai

mrs. Kapoor guest house

mrs. Kapoor guest house

Collateral Design / Posters: Campaign

06136D

2006 Design Merit Award

Crispin Porter + Bogusky / Miami

MINI

Motoring Meter Sticker

Environmental Design / Single

06156D

2006 Design Merit Award

He Said She Said / Hamburg

www.fairlines.de

Airplane

Environmental Design / Single

06157D

2006 Design Merit Award

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Environmental Design / Single

06158D

2006 Design Merit Award

Rebeca Mendez Communication Design / altadena

Morphosis

University of Cincinnati Recreation Center_C-Store

Environmental Design / Single

06159D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Zebra Vertriebs GmbH

The eye mask

Environmental Design / Single

06160D

2006 Design Merit Award

three-sixty group / Indianapolis

Indianapolis Cultural Development Commission

Big Red Arrow

Environmental Design / Single

06161D

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Non-Broadcast / Single

06110T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Fly

Non-Broadcast / Single

06111T

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Care International

Mountain II

Non-Broadcast / Single

06112T

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