The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: New Media Innovation & Development / Movies
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
AWARDS
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian
Agency: blok design / Mexico
Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
TOTO Toilet Paper Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Publication Design / Book Design
Taiji Matsue CC / gazetteer
Agency: FLAME, inc. / tokyo
Client: Daiwa Radiator Factory Co., Ltd. Category: Publication Design / Book Design
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
Nike - Credential Book
Agency: JWT / Shanghai
Client: Nike (Suzhou) Sports Co., Ltd. Category: Publication Design / Book Design
Yearbook 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Rapaki Book
Agency: Strategy Advertising & Design / Christchurch
Client: Te Runanga O Ngai Tahu Category: Publication Design / Book Design
ReadyMade?How To Make {Almost} Everything
Agency: Volume, Inc. / San Francisco
Client: ReadyMade Category: Publication Design / Book Design
What We Learned book
Agency: W+K 12 / Portland
Client: W+K 12 Category: Publication Design / Book Design
Levi's? Mobile Audio Mixer (MAX)
Agency: Lateral Net Ltd / London
Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
SPONGES
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Hell
Agency: Jung von Matt AG / Berlin
Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere
Agency: Leo Burnett / Frankfurt am Main
Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones
Agency: Lowe New York / New York
Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving
Agency: Publicis West / Seattle
Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
Help Desk II
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06131N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Lenovo
Title:
Which side are you on
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06132N
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
New Media Innovation & Development / Movies
Annual ID:
06250N
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Annual ID:
06021R
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Stumble
Category:
Consumer Radio / Single
Annual ID:
06022R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Backyard Bug Zapper Inventor
Category:
Consumer Radio / Single
Annual ID:
06023R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Basketball Court Sweat Wiper Upper
Category:
Consumer Radio / Single
Annual ID:
06024R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Jean Shorts Wearer
Category:
Consumer Radio / Single
Annual ID:
06025R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Las Vegas Trip Taker
Category:
Consumer Radio / Single
Annual ID:
06026R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Nosebleed Section fan
Category:
Consumer Radio / Single
Annual ID:
06027R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Liar
Category:
Consumer Radio / Single
Annual ID:
06028R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Backyard BBQ
Category:
Consumer Radio / Single
Annual ID:
06029R
Award:
2006 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Sushi
Category:
Consumer Radio / Single
Annual ID:
06030R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Bat
Category:
Consumer Radio / Single
Annual ID:
06031R
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Navy
Category:
Consumer Radio / Single
Annual ID:
06032R
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Truth / Durban
Client:
Wonderbra
Title:
Parking Lot
Category:
Consumer Radio / Single
Annual ID:
06033R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
Monster
Title:
Puppet
Category:
Consumer Radio / Single
Annual ID:
06034R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Boyfriend
Category:
Consumer Radio / Single
Annual ID:
06035R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Emotional Guy
Category:
Consumer Radio / Single
Annual ID:
06036R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst - Sarcasm
Category:
Consumer Radio / Single
Annual ID:
06037R
Award:
2006 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Fruit of the Loom
Title:
Can't Over-Love Your Underwear
Category:
Consumer Radio / Single
Annual ID:
06038R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Souvenirs
Category:
Consumer Radio / Single
Annual ID:
06039R
Award:
2006 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
W Network
Title:
Four Weddings and A Funeral
Category:
Consumer Radio / Single
Annual ID:
06040R
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06254N
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
RSPCA
Title:
AWARDS
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06217D
Award:
2006 Design Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Carbon
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06218D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
marco
Title:
solo los personajes cambian
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06219D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Prison Bars"
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06220D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
TOTO Toilet Paper Book
Category:
Publication Design / Book Design
Annual ID:
06169D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Daiwa Radiator Factory Co., Ltd.
Title:
Taiji Matsue CC / gazetteer
Category:
Publication Design / Book Design
Annual ID:
06170D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Publication Design / Book Design
Annual ID:
06171D
Award:
2006 Design Merit Award
Agency:
JWT / Shanghai
Client:
Nike (Suzhou) Sports Co., Ltd.
Title:
Nike - Credential Book
Category:
Publication Design / Book Design
Annual ID:
06172D
Award:
2006 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Yearbook 2005
Category:
Publication Design / Book Design
Annual ID:
06173D
Award:
2006 Design Merit Award
Agency:
Strategy Advertising & Design / Christchurch
Client:
Te Runanga O Ngai Tahu
Title:
Rapaki Book
Category:
Publication Design / Book Design
Annual ID:
06174D
Award:
2006 Design Merit Award
Agency:
Taxi NYC / New York
Client:
ADC
Title:
ADC Annual 84
Category:
Publication Design / Book Design
Annual ID:
06175D
Award:
2006 Design Merit Award
Agency:
Volume, Inc. / San Francisco
Client:
ReadyMade
Title:
ReadyMade?How To Make {Almost} Everything
Category:
Publication Design / Book Design
Annual ID:
06176D
Award:
2006 Design Merit Award
Agency:
W+K 12 / Portland
Client:
W+K 12
Title:
What We Learned book
Category:
Publication Design / Book Design
Annual ID:
06177D
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London 3G
Category:
Wireless / Business to Consumer
Annual ID:
06212N
Award:
2006 Interactive Merit Award
Agency:
Lateral Net Ltd / London
Client:
Levi Strauss and Co. Europe
Title:
Levi's? Mobile Audio Mixer (MAX)
Category:
Wireless / Business to Consumer
Annual ID:
06213N
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
SPONGES
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06132A
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike
Title:
Nike Run
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06133A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Runners
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06134A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
Kiwicare
Title:
Bugs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06135A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Figueroa Brothers, Inc.
Title:
Hell
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06136A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Frankfurt am Main
Client:
Fiat
Title:
For stuff that doesn?t fit everywhere
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06137A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
MilkPEP - Milk Processor Education Program
Title:
Bones
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06138A
Award:
2006 Advertising Merit Award
Agency:
Publicis West / Seattle
Client:
Washington's Lottery
Title:
Gift Giving
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06139A