The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mini Banners Agency: Domani Studios / Brooklyn Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
What Happens Between Runs Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Bassat Ogilvy & Mather S.A. / Bacrelona Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run Agency: DDB Paris / Paris Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range Agency: DDB Paris / Paris Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam Agency: Fallon / Singapore Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass Agency: Fort Franklin / Boston Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road Agency: JWT / Shanghai Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed Agency: JWT Brazil / São Paulo Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate Agency: JWT Paris / Levallois Perret Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crimescene Agency: Euro RSCG 4D Interactive / London Client: Intel Category: Web Sites / Business to Business
KPF Website Agency: Firstborn / New York Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Step Up Speak Out Relationship Advice Poster Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service / Non-Profit / Educational / Posters - Campaign
Kururinpa Agency: DENTSU INC. Tokyo / Tokyo Client: National Federation of UNESCO Associations in Japan Category: Public Service / Non-Profit / Educational / Posters - Campaign
Punched, Smashed, Burnt Agency: Fallon / Singapore Client: Aware Singapore Category: Public Service / Non-Profit / Educational / Posters - Campaign
BAUHAUS DESSAU / MIKIYA TAKIMOTO Agency: FLAME, inc. / tokyo Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO Category: Public Service / Non-Profit / Educational / Posters - Campaign
WWII Story Agency: The Alchemy Partnership / Singapore Client: The Eurasian Association Singapore Category: Public Service / Non-Profit / Educational / Posters - Campaign
Blueprints Agency: Young & Rubicam / Chicago Client: National Parks Conservation Association Category: Public Service / Non-Profit / Educational / Posters - Campaign
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Wake Up with the King: Bed, Curtain, Dog Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation Agency: davidandgoliath / los angelos Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Epoch Films / New York Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central Agency: Hungry Man / NY Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL Agency: la comunidad / Miami Beach Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic Agency: Fort Franklin/Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
MIXER Agency: Bailey Lauerman / Omaha Client: Bailey Lauerman Category: Collateral Design / Self-Promotion - Single Only
DEUTSCHBAND Agency: feldmann+schultchen design studios GmbH / hamburg Client: feldmann+schultchen design studios Category: Collateral Design / Self-Promotion - Single Only
75% Ideator Agency: JWT / Mumbai Client: JWT India Category: Collateral Design / Self-Promotion - Single Only

2006 Interactive Merit Award

Domani Studios / Brooklyn

Crispin Porter + Bogusky

Mini Banners

Banners - Dynamic / Promotional Advertising - Single

06093N

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

What Happens Between Runs

Consumer Magazine / Color: Full Page or Spread - Campaign

06092A

2006 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

BBC TELEVISION

BBC WORLD

Consumer Magazine / Color: Full Page or Spread - Campaign

06093A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06094A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox

Consumer Magazine / Color: Full Page or Spread - Campaign

06095A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Lightning Bolt/Paper Airplane/Unsubscribe

Consumer Magazine / Color: Full Page or Spread - Campaign

06096A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Magazine / Color: Full Page or Spread - Campaign

06097A

2006 Advertising Merit Award

Bassat Ogilvy & Mather S.A. / Bacrelona

Dinopolis Teruel

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

06098A

2006 Advertising Merit Award

DDB Paris / Paris

Nike

Nike Run

Consumer Magazine / Color: Full Page or Spread - Campaign

06099A

2006 Advertising Merit Award

DDB Paris / Paris

Volkswagen LT

Volkswagen Range

Consumer Magazine / Color: Full Page or Spread - Campaign

06100A

2006 Advertising Merit Award

Fallon / Singapore

Volkswagen Asia

Roadwork, Traffic Cop, Traffic Jam

Consumer Magazine / Color: Full Page or Spread - Campaign

06101A

2006 Advertising Merit Award

Fort Franklin / Boston

ESPN, Inc

Man Vs. Bass

Consumer Magazine / Color: Full Page or Spread - Campaign

06102A

2006 Advertising Merit Award

JWT / Shanghai

Nike Hong Kong Ltd.

Nike - Run Free: Road

Consumer Magazine / Color: Full Page or Spread - Campaign

06103A

2006 Advertising Merit Award

JWT Brazil / São Paulo

Kimberly-Clark

Jinxed

Consumer Magazine / Color: Full Page or Spread - Campaign

06104A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Reckitt Benckiser O Cedar

Karate

Consumer Magazine / Color: Full Page or Spread - Campaign

06105A

2006 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

Wafer thin

Consumer Magazine / Color: Full Page or Spread - Campaign

06106A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Danger

Consumer Magazine / Color: Full Page or Spread - Campaign

06107A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football, Graduation, Frisbee

Consumer Magazine / Color: Full Page or Spread - Campaign

06108A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06109A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Consumer Magazine / Color: Full Page or Spread - Campaign

06110A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Cascade

Reflections

Consumer Magazine / Color: Full Page or Spread - Campaign

06111A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Pampers

Storybook

Consumer Magazine / Color: Full Page or Spread - Campaign

06112A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Ephydrol

Socks campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06113A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT (Young Lungs Agaist Tobacco)

Anti-smoke campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06114A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06115A

2006 Interactive Merit Award

Euro RSCG 4D Interactive / London

Intel

Crimescene

Web Sites / Business to Business

06181N

2006 Interactive Merit Award

Firstborn / New York

Kohn Pedersen Fox Architects

KPF Website

Web Sites / Business to Business

06182N

2006 Design Merit Award

Archrival / Lincoln

Nebraska Domestic Violence Council

Step Up Speak Out Relationship Advice Poster Campaign

Public Service / Non-Profit / Educational / Posters - Campaign

06211D

2006 Design Merit Award

DENTSU INC. Tokyo / Tokyo

National Federation of UNESCO Associations in Japan

Kururinpa

Public Service / Non-Profit / Educational / Posters - Campaign

06212D

2006 Design Merit Award

Fallon / Singapore

Aware Singapore

Punched, Smashed, Burnt

Public Service / Non-Profit / Educational / Posters - Campaign

06213D

2006 Design Merit Award

FLAME, inc. / tokyo

Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO

BAUHAUS DESSAU / MIKIYA TAKIMOTO

Public Service / Non-Profit / Educational / Posters - Campaign

06214D

2006 Design Merit Award

The Alchemy Partnership / Singapore

The Eurasian Association Singapore

WWII Story

Public Service / Non-Profit / Educational / Posters - Campaign

06215D

2006 Design Merit Award

Young & Rubicam / Chicago

National Parks Conservation Association

Blueprints

Public Service / Non-Profit / Educational / Posters - Campaign

06216D

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Wake Up with the King: Bed, Curtain, Dog

Consumer Television / :30/:25 - Campaign

06078T

2006 Advertising Merit Award

davidandgoliath / los angelos

universal orlando

take back your vacation

Consumer Television / :30/:25 - Campaign

06079T

2006 Advertising Merit Award

Epoch Films / New York

Nike, Inc.

The LeBrons

Consumer Television / :30/:25 - Campaign

06080T

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP: Francois II, Road Trip, Cafe Society

Consumer Television / :30/:25 - Campaign

06081T

2006 Advertising Merit Award

Hungry Man / NY

Comedy Central

Comedy Central

Consumer Television / :30/:25 - Campaign

06082T

2006 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

06083T

2006 Advertising Merit Award

la comunidad / Miami Beach

Virgin Mobile

I'M NOT NORMAL

Consumer Television / :30/:25 - Campaign

06084T

2006 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here, Stays Here

Consumer Television / :30/:25 - Campaign

06085T

2006 Advertising Merit Award

Fort Franklin/Boston

ESPN

Bass Master Classic

Consumer Television / :30/:25 - Campaign

06086T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

The LeBrons

Consumer Television / :30/:25 - Campaign

06087T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

ESPN SportsCenter Campaign

Consumer Television / :30/:25 - Campaign

06088T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :30/:25 - Campaign

06089T

2006 Design Merit Award

WONGDOODY / Seattle

Seattle International Film Festival

Seattle International Film Festival Bumpers "Feast Your Eyes" Campaign

Broadcast Design / Campaign

06194D

2006 Design Merit Award

Bailey Lauerman / Omaha

Bailey Lauerman

MIXER

Collateral Design / Self-Promotion - Single Only

06146D

2006 Design Merit Award

feldmann+schultchen design studios GmbH / hamburg

feldmann+schultchen design studios

DEUTSCHBAND

Collateral Design / Self-Promotion - Single Only

06147D

2006 Design Merit Award

JWT / Mumbai

JWT India

75% Ideator

Collateral Design / Self-Promotion - Single Only

06148D

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