The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Dog Agency: Bates Singapore Pte Ltd / Singapore Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign Agency: Leo Burnett / Madrid Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge Agency: Leo Burnett India / Mumbai Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale Agency: Lowe New York / New York Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts Agency: Ogilvy South Africa / Johannesburg Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault Agency: Tonic Communications / UAE Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign
Stencil Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog Agency: DDB / Brussels Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS) Agency: DDB SPAIN / MADRID Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow Agency: Grey / Oslo Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That Agency: Ogilvy / London Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Toy London Bus Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Pick Up Tree Agency: TBWA\G1 / Paris Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Bru Agency: Kinetic Singapore / Singapore Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe Agency: Saatchi & Saatchi Singapore / Singapore Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places Agency: Young & Rubicam / Chicago Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bike2work Agency: Crispin Porter + Bogusky / Miami Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
MLB Agency: BBDO Atlanta / Atlanta Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin Agency: Euro RSCG India / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady) Agency: JWT Lisbon / Alg Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing Agency: Ogilvy Groep Nederland / Amsterdam Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After Agency: The Martin Agency / Richmond Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Good Samaritians Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Mother-In-Law Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Twinkies Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Bunso Agency: BBDO Guerrero Ortega / Makati City Client: UNICEF / Consuelo Foundation Inc. Category: Public Service/Political-Television / Single
High Rise Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Public Service/Political-Television / Single
Ed Agency: DDB Seattle / Seattle Client: Kaiser Family Foundation Category: Public Service/Political-Television / Single
Haunted Agency: Grey Worldwide / Melbourne Client: Transport Accident Commission (TAC) Category: Public Service/Political-Television / Single
Turtle Song Agency: Leopold Ketel & Partners / Portland Client: Oregon Coast Aquarium Category: Public Service/Political-Television / Single
Teleshop Agency: Mother / London Client: Amnesty International Category: Public Service/Political-Television / Single
Black Water Springs Agency: Publicis Mojo / Walsh Bay Client: WaterAid Australia Category: Public Service/Political-Television / Single
Lend a hand Agency: Saatchi & Saatchi / Sydney Client: UNIFEM Category: Public Service/Political-Television / Single
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Fly Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Mountain II Agency: Leo Burnett / Frankfurt am Main Client: Care International Category: Non-Broadcast / Single

2006 Advertising Merit Award

Bates Singapore Pte Ltd / Singapore

AC Delco Shock Absorbers

Dog

Consumer Newspaper / Over 600 Lines: Campaign

06065A

2006 Advertising Merit Award

Leo Burnett / Madrid

Fiat

Fiat Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06066A

2006 Advertising Merit Award

Leo Burnett India / Mumbai

Maneland Jungle Lodge

Jungle Lodge

Consumer Newspaper / Over 600 Lines: Campaign

06067A

2006 Advertising Merit Award

Lowe New York / New York

Federated Department Stores

Macy's One Day Sale

Consumer Newspaper / Over 600 Lines: Campaign

06068A

2006 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Multichoice DStv

Scripts

Consumer Newspaper / Over 600 Lines: Campaign

06069A

2006 Advertising Merit Award

Tonic Communications / UAE

Sony

Vault

Consumer Newspaper / Over 600 Lines: Campaign

06070A

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Stencil Insert

Consumer Magazine / Color: Full Page or Spread - Single

06074A

2006 Advertising Merit Award

DDB / Brussels

VW Golf GTi

dog

Consumer Magazine / Color: Full Page or Spread - Single

06075A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Jigsaw

Consumer Magazine / Color: Full Page or Spread - Single

06076A

2006 Advertising Merit Award

DDB SPAIN / MADRID

ROBERT BOSCH ESPA?A

PAINTING (CORDLESS TOOLS)

Consumer Magazine / Color: Full Page or Spread - Single

06077A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Consumer Magazine / Color: Full Page or Spread - Single

06078A

2006 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Sustagen

Car Crash

Consumer Magazine / Color: Full Page or Spread - Single

06079A

2006 Advertising Merit Award

Grey / Oslo

Oslo Hudpleiesenter

Monobrow

Consumer Magazine / Color: Full Page or Spread - Single

06080A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Hot Coals

Consumer Magazine / Color: Full Page or Spread - Single

06081A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Jogger

Consumer Magazine / Color: Full Page or Spread - Single

06082A

2006 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Ve Have Vays

Consumer Magazine / Color: Full Page or Spread - Single

06083A

2006 Advertising Merit Award

Ogilvy / London

Harrods

Stitch That

Consumer Magazine / Color: Full Page or Spread - Single

06084A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Shark

Consumer Magazine / Color: Full Page or Spread - Single

06085A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Hour Glass

Consumer Magazine / Color: Full Page or Spread - Single

06086A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Consumer Magazine / Color: Full Page or Spread - Single

06087A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Spoon

Consumer Magazine / Color: Full Page or Spread - Single

06088A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Football

Consumer Magazine / Color: Full Page or Spread - Single

06089A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Micra Mini Prix Toy London Bus

Consumer Magazine / Color: Full Page or Spread - Single

06090A

2006 Advertising Merit Award

TBWA\G1 / Paris

Nissan

Pick Up Tree

Consumer Magazine / Color: Full Page or Spread - Single

06091A

2006 Design Merit Award

Kinetic Singapore / Singapore

Wong Coco

Bru

Collateral Design / Point-of-Purchase and In-Store: Campaign

06143D

2006 Design Merit Award

Saatchi & Saatchi Singapore / Singapore

Weston Corporation - Reebok

Breathe

Collateral Design / Point-of-Purchase and In-Store: Campaign

06144D

2006 Design Merit Award

Young & Rubicam / Chicago

Hilton

Travel Should Take You Places

Collateral Design / Point-of-Purchase and In-Store: Campaign

06145D

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Shimano

Bike2work

Banners - Fixed Space / Promotional Advertising - Single

06076N

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Change the Policy

MLB

Public Service/Political-Print / Newspaper or Magazine - Single

06205A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Poo Car

Public Service/Political-Print / Newspaper or Magazine - Single

06206A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Wire

Public Service/Political-Print / Newspaper or Magazine - Single

06207A

2006 Advertising Merit Award

Euro RSCG India / Mumbai

Cancer Patients Aid Association

Monsters - Stalin

Public Service/Political-Print / Newspaper or Magazine - Single

06208A

2006 Advertising Merit Award

JWT Lisbon / Alg

APAV

Shut Up! (Lady)

Public Service/Political-Print / Newspaper or Magazine - Single

06209A

2006 Advertising Merit Award

Ogilvy Groep Nederland / Amsterdam

Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)

Crossing

Public Service/Political-Print / Newspaper or Magazine - Single

06210A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Favorite Reading

Public Service/Political-Print / Newspaper or Magazine - Single

06211A

2006 Advertising Merit Award

The Martin Agency / Richmond

JFK Library

Named After

Public Service/Political-Print / Newspaper or Magazine - Single

06212A

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Good Samaritians

Public Service/Political-Television / Single

06035T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mother-In-Law

Public Service/Political-Television / Single

06036T

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Twinkies

Public Service/Political-Television / Single

06037T

2006 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

UNICEF / Consuelo Foundation Inc.

Bunso

Public Service/Political-Television / Single

06038T

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

High Rise

Public Service/Political-Television / Single

06039T

2006 Advertising Merit Award

DDB Seattle / Seattle

Kaiser Family Foundation

Ed

Public Service/Political-Television / Single

06040T

2006 Advertising Merit Award

Grey Worldwide / Melbourne

Transport Accident Commission (TAC)

Haunted

Public Service/Political-Television / Single

06041T

2006 Advertising Merit Award

Leopold Ketel & Partners / Portland

Oregon Coast Aquarium

Turtle Song

Public Service/Political-Television / Single

06042T

2006 Advertising Merit Award

Mother / London

Amnesty International

Teleshop

Public Service/Political-Television / Single

06043T

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

WaterAid Australia

Black Water Springs

Public Service/Political-Television / Single

06044T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

UNIFEM

Lend a hand

Public Service/Political-Television / Single

06045T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Non-Broadcast / Single

06110T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Fly

Non-Broadcast / Single

06111T

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Care International

Mountain II

Non-Broadcast / Single

06112T

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