The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Data visualisation Coca-Cola
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Coca-Cola Category: Other Digital Media / Business to Business
" Pixel "
Agency: Lowe Bull Cape Town / Cape Town
Client: Durex Category: Collateral Advertising / Posters: Campaign
Faster than imagine
Agency: Beijing Creative World Advertising Co.,Ltd. / Beijing
Client: Audi AG Category: Collateral Advertising / Posters: Campaign
Zombie
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Collateral Advertising / Posters: Campaign
Ebay "it" Retail Print Campaign
Agency: BBDO / New York
Client: Ebay Category: Collateral Advertising / Posters: Campaign
" Flag " / " Old Man "/ " Widow "
Agency: JWT Malaysia / Kuala Lumpur,
Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign
1000 pictures
Agency: Ogilvy & Mather / Mumbai
Client: Visage Images Category: Collateral Advertising / Posters: Campaign
Queer Eye
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Metropolitan TV Sdn Bhd (8TV) Category: Collateral Advertising / Posters: Campaign
Widest Screen
Agency: Ogilvy & Mather Limited / New Delhi
Client: Shipra Estate Private Limited Category: Collateral Advertising / Posters: Campaign
Koleman
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Koleman Category: Collateral Advertising / Posters: Campaign
Ionique Fertilizer
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Ionique Fertilizer Category: Collateral Advertising / Posters: Campaign
Kodak Zoom Effect Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Kodak Germany Category: Collateral Advertising / Posters: Campaign
Reactions
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Posters: Campaign
Corners
Agency: Saatchi & Saatchi / Mumbai
Client: Procter & Gamble Category: Collateral Advertising / Posters: Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Collateral Advertising / Posters: Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Tough Trucks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Roads
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Soon Hin Sportsbikes Category: Collateral Advertising / Posters: Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Collateral Advertising / Posters: Campaign
"Tough Plastics"
Agency: Y&R / Kuala Lumpur
Client: Yser Marketing Category: Collateral Advertising / Posters: Campaign
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
United Airlines Hong Kong
Title:
America at your feet
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06268A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Procter & Gamble (brand: Mr. Proper)
Title:
Pedestrian crossing
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06269A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Brought by DHL
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06270A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
United Breweries India Ltd.
Title:
Door Handle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06271A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Kellogg's
Title:
Special K Parking
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06272A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06273A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06274A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06275A
Award:
2006 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06276A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06277A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Diver Recruitment FAQs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06278A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
Barge Resistance
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06279A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Coca-Cola
Title:
Data visualisation Coca-Cola
Category:
Other Digital Media / Business to Business
Annual ID:
06253N
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Cape Town / Cape Town
Client:
Durex
Title:
" Pixel "
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06183A
Award:
2006 Advertising Merit Award
Agency:
Beijing Creative World Advertising Co.,Ltd. / Beijing
Client:
Audi AG
Title:
Faster than imagine
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06184A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Zombie
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06185A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Ebay
Title:
Ebay "it" Retail Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06186A
Award:
2006 Advertising Merit Award
Agency:
JWT Malaysia / Kuala Lumpur,
Client:
Kimberly-Clark Trading Sdn. Bhd.
Title:
" Flag " / " Old Man "/ " Widow "
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06187A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Visage Images
Title:
1000 pictures
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06188A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Metropolitan TV Sdn Bhd (8TV)
Title:
Queer Eye
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06189A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Shipra Estate Private Limited
Title:
Widest Screen
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06190A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Koleman
Title:
Koleman
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06191A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Ionique Fertilizer
Title:
Ionique Fertilizer
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06192A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Kodak Germany
Title:
Kodak Zoom Effect Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06193A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Reactions
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06194A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Procter & Gamble
Title:
Corners
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06195A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06196A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06197A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Tough Trucks
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06198A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Soon Hin Sportsbikes
Title:
Roads
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06199A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06200A
Award:
2006 Advertising Merit Award
Agency:
Y&R / Kuala Lumpur
Client:
Yser Marketing
Title:
"Tough Plastics"
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06201A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A