The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Crash Test Flip-Book Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Direct Mail / Single
HERE Agency: Iconologic / Atlanta Client: Cooper Carry Category: Direct Mail / Single
Doll Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Nadezhda Russian Restaurant Category: Direct Mail / Single
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Just in Time Agency: DDB Brasil / São Paulo Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Lovely Voice Agency: ant / Tokyo Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself Agency: Framfab Denmark / Copenhagen Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
L'Equipe Child Agency: DDB PARIS / Paris Client: L'Equipe Category: Consumer Television / :30/:25 - Single
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
Ernie the Klepto Agency: TBWAChiatDay New York / New York Client: Masterfoods - Starburst Category: Consumer Television / :30/:25 - Single
Photographer Agency: Wirz / BBDO / Zürich Client: Swiss Assurance Mobiliar Category: Consumer Television / :30/:25 - Single
AKU Dog Show Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Heart Blood Veins/Foot Blood Veins/Lung Blood Veins Agency: BBDO Bangkok Ltd. / Bangkok Client: Daimler Chrysler (Thailand) Co., Ltd. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Tokyo-Berlin Berlin-Tokyo Exhibition Agency: good design company co., inc. / Tokyo Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
FLETCH FORBES GILL Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Saturn Sky Dome Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
Alexandria Real Estate Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Filigree Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Hot Sauce Packaging Agency: Neiman Group / Harrisburg Client: TorchBearer Sauces Category: Package Design / Campaign
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Green is beautiful Agency: Happy Forsman & Bodenfors / Gothenburg Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Campaign
Look Out! Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
FFG/JAP/OBESITY Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture Agency: Happy Forsman & Bodenfors / Gothenburg Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads Agency: Rodgers Townsend / St. Louis Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Design Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Crash Test Flip-Book

Direct Mail / Single

06043D

2006 Design Silver Pencil

Iconologic / Atlanta

Cooper Carry

HERE

Direct Mail / Single

06044D

2006 Design Bronze Pencil

Dentsu Young & Rubicam Pte Ltd / Singapore

Nadezhda Russian Restaurant

Doll

Direct Mail / Single

06045D

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Interactive Silver Pencil

DDB Brasil / São Paulo

Fedex

Just in Time

Banners - Fixed Space / Business to Consumer - Single

06001N

2006 Interactive Bronze Pencil

ant / Tokyo

LOVELY POP

Lovely Voice

Banners - Fixed Space / Business to Consumer - Single

06002N

2006 Interactive Bronze Pencil

Framfab Denmark / Copenhagen

Nike

Identify yourself

Banners - Fixed Space / Business to Consumer - Single

06003N

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Gold Pencil

DDB PARIS / Paris

L'Equipe

L'Equipe Child

Consumer Television / :30/:25 - Single

06016T

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Advertising Bronze Pencil

TBWAChiatDay New York / New York

Masterfoods - Starburst

Ernie the Klepto

Consumer Television / :30/:25 - Single

06019T

2006 Advertising Bronze Pencil

Wirz / BBDO / Zürich

Swiss Assurance Mobiliar

Photographer

Consumer Television / :30/:25 - Single

06020T

2006 Design Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite Sdn Bhd

AKU Dog Show

Collateral Design / Posters: Campaign

06025D

2006 Design Gold Pencil

BBDO Bangkok Ltd. / Bangkok

Daimler Chrysler (Thailand) Co., Ltd.

Heart Blood Veins/Foot Blood Veins/Lung Blood Veins

Collateral Design / Point-of-Purchase and In-Store: Campaign

06026D

2006 Design Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

06024D

2006 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Project Gotham Racing 3

New Media Innovation & Development / Web Sites

06046N

2006 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

New Media Innovation & Development / Web Sites

06047N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

New Media Innovation & Development / Web Sites

06048N

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Design Gold Pencil

good design company co., inc. / Tokyo

MORI Art Museum

Tokyo-Berlin Berlin-Tokyo Exhibition

Public Service / Non-Profit / Educational / Posters - Single

06054D

2006 Design Silver Pencil

FLAME, inc. / tokyo

ART TOWER MITO

ARCHIGRAM: experimental architecture 1961-1974

Public Service / Non-Profit / Educational / Posters - Single

06055D

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FLETCH FORBES GILL

Public Service / Non-Profit / Educational / Posters - Single

06056D

2006 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Dome

Other Digital Media / Business to Consumer

06050N

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Design Silver Pencil

Opto Design / New York

Alexandria Real Estate Equities, Inc.

Alexandria Real Estate

Brand and Corporate Identity Design / Annual Report

06001D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Design Gold Pencil

Duffy & Partners / minneapolis

Thymes

Filigree Packaging

Package Design / Campaign

06021D

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Design Bronze Pencil

Neiman Group / Harrisburg

TorchBearer Sauces

Hot Sauce Packaging

Package Design / Campaign

06023D

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The R?hsska Museum

Green is beautiful

Public Service / Non-Profit / Educational / Posters - Campaign

06057D

2006 Design Gold Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Look Out!

Public Service / Non-Profit / Educational / Posters - Campaign

06058D

2006 Design Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

D&AD

FFG/JAP/OBESITY

Public Service / Non-Profit / Educational / Posters - Campaign

06059D

2006 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

The Swedish museum of Architecture

Listen to architecture

Public Service / Non-Profit / Educational / Posters - Campaign

06060D

2006 Design Bronze Pencil

Rodgers Townsend / St. Louis

Black Rep

Common Threads

Public Service / Non-Profit / Educational / Posters - Campaign

06061D

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

Follow Us