The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
MINI CONVERTIBLE-IZER-OMETER Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Slap Some Sense into a Victim Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Specialized Body Geometry Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Business to Consumer - Single
Coca Cola Blak Agency: DoubleYou / Barcelona Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit Agency: VIEW. / Cascais Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Speak Up Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose Agency: OgilvyInteractive / Madrid Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
3M Everywhere Agency: AKQA / London Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch Agency: Forsman & Bodenfors / Gothenburg Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II Agency: OgilvyOne / New York Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on Agency: OgilvyOne / New York Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Downloads Agency: DDB Brasil / São Paulo Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Pause Agency: Netthink / Madrid Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Research lab website Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy Agency: AlmapBBDO / São Paulo Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator Agency: Crispin Porter + Bogusky / Miami Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel Agency: Daddy AB / Gothenburg Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing Agency: Daddy AB / Gothenburg Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world Agency: Daddy AB / Gothenburg Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra Agency: DDB Brasil / São Paulo Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube Agency: Forsman & Bodenfors / Gothenburg Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries Agency: Genex / Los Angeles Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help Agency: NetX / Sydney Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo Agency: North Kingdom / Skellefte Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family Agency: R/GA / New York Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football Agency: StrawberryFrog / Amsterdam Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site Agency: Tribal DDB / New York Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Nokia Category: Beyond the Banner / Business to Consumer - Single

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Interactive Gold Pencil

TAXI / Toronto

MINI Canada

MINI CONVERTIBLE-IZER-OMETER

Beyond the Banner / Business to Consumer - Single

06012N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Slap Some Sense into a Victim

Beyond the Banner / Business to Consumer - Single

06013N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

Send an Elf

Beyond the Banner / Business to Consumer - Single

06014N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

Specialized Body Geometry Microsite

Beyond the Banner / Business to Consumer - Single

06015N

2006 Interactive Merit Award

DoubleYou / Barcelona

Coca Cola France

Coca Cola Blak

Beyond the Banner / Promotional Advertising - Single

06126N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Microsite

Beyond the Banner / Promotional Advertising - Single

06127N

2006 Interactive Merit Award

VIEW. / Cascais

Montepio Geral Bank

MG Credit

Beyond the Banner / Promotional Advertising - Single

06128N

2006 Interactive Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Speak Up

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06133N

2006 Interactive Merit Award

OgilvyInteractive / Madrid

Acci?n Contra el hambre

Rose

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06134N

2006 Interactive Merit Award

AKQA / London

3M Corporate

3M Everywhere

Beyond the Banner / Business to Business - Single

06129N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Ministry of Health and Social Affairs

Retouch

Beyond the Banner / Business to Business - Single

06130N

2006 Interactive Merit Award

OgilvyOne / New York

IBM

Help Desk II

Beyond the Banner / Business to Business - Single

06131N

2006 Interactive Merit Award

OgilvyOne / New York

Lenovo

Which side are you on

Beyond the Banner / Business to Business - Single

06132N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Telefonica

Downloads

Beyond the Banner / Business to Consumer - Campaign

06125N

2006 Interactive Merit Award

Netthink / Madrid

Anesvad - against the sexual abuse of children on the internet

Pause

Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign

06135N

2006 Interactive Merit Award

Agency Republic / London

Egg

Research lab website

Beyond the Banner / Business to Consumer - Single

06096N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Child's Play

Beyond the Banner / Business to Consumer - Single

06097N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Bauducco

Boy

Beyond the Banner / Business to Consumer - Single

06098N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Force of Good Website

Beyond the Banner / Business to Consumer - Single

06099N

2006 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Passat Minisite

Beyond the Banner / Business to Consumer - Single

06100N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Coke Zero

Chill Text Generator

Beyond the Banner / Business to Consumer - Single

06101N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

Best seats in the house

Beyond the Banner / Business to Consumer - Single

06102N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Carlsberg Sverige AB

The Duel

Beyond the Banner / Business to Consumer - Single

06103N

2006 Interactive Merit Award

Daddy AB / Gothenburg

TeliaSonera AB

Cross country mouse skiing

Beyond the Banner / Business to Consumer - Single

06104N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

A long wait

Beyond the Banner / Business to Consumer - Single

06105N

2006 Interactive Merit Award

Daddy AB / Gothenburg

Volkswagen Sverige

An adjustable world

Beyond the Banner / Business to Consumer - Single

06106N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Tok&Stok

Kamasutra

Beyond the Banner / Business to Consumer - Single

06107N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

GTI Online Painting Book

Beyond the Banner / Business to Consumer - Single

06108N

2006 Interactive Merit Award

DDB Germany / Berlin

Volkswagen AG

VW Fox Online Campaign Special

Beyond the Banner / Business to Consumer - Single

06109N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Abba Seafood

Design your own tube

Beyond the Banner / Business to Consumer - Single

06110N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

Acura RL Interactive Showroom

Beyond the Banner / Business to Consumer - Single

06111N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

The RSX Institute

Beyond the Banner / Business to Consumer - Single

06112N

2006 Interactive Merit Award

Genex / Los Angeles

Acura

TSX Diaries

Beyond the Banner / Business to Consumer - Single

06113N

2006 Interactive Merit Award

NetX / Sydney

Virgin Atlantic Airways

Virgin Atlantic Phobias Self-help

Beyond the Banner / Business to Consumer - Single

06114N

2006 Interactive Merit Award

North Kingdom / Skellefte

Toyota Sweden

Toyota Aygo

Beyond the Banner / Business to Consumer - Single

06115N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Beyond the Banner / Business to Consumer - Single

06116N

2006 Interactive Merit Award

POKE / London

Penguin Books

Happy Birthday Penguin

Beyond the Banner / Business to Consumer - Single

06117N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Beyond the Banner / Business to Consumer - Single

06118N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball The Family

Beyond the Banner / Business to Consumer - Single

06119N

2006 Interactive Merit Award

StrawberryFrog / Amsterdam

Asics: Onitsuka Tiger

Lovely Football

Beyond the Banner / Business to Consumer - Single

06120N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI DOMINATRIX

Beyond the Banner / Business to Consumer - Single

06121N

2006 Interactive Merit Award

TAXI / Toronto

MINI Canada

MINI SCENARIO SIMULATOR

Beyond the Banner / Business to Consumer - Single

06122N

2006 Interactive Merit Award

Tribal DDB / New York

Jose Cuervo

Cuervot?n 2006 Mini-Site

Beyond the Banner / Business to Consumer - Single

06123N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Nokia

Virtual Spa

Beyond the Banner / Business to Consumer - Single

06124N

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