The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Agency Book Agency: DDB Canada, Vancouver / Vancouver Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market Agency: Mullen / Wenham Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep Agency: Saatchi & Saatchi / Sydney Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Finger Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Drool Agency: Foote Cone & Belding / New York Client: Kraft / Milk-Bone Category: Collateral Advertising / Posters: Single
Ashtray Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Advertising / Posters: Single
Fly Boy Agency: Naga DDB Malaysia / Petaling Jaya Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
Group Photo Agency: Naga DDB Malaysia / Petaling Jaya Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
World Map Agency: Ogilvy & Mather Limited / New Delhi Client: Discovery Channel Category: Collateral Advertising / Posters: Single
Farsighted Agency: Ogilvy & Mather Philippines / Makati City Client: The Economist Category: Collateral Advertising / Posters: Single
Old Bill Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Fax Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Shopping List Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Single
" Pixel " Agency: Lowe Bull Cape Town / Cape Town Client: Durex Category: Collateral Advertising / Posters: Campaign
Faster than imagine Agency: Beijing Creative World Advertising Co.,Ltd. / Beijing Client: Audi AG Category: Collateral Advertising / Posters: Campaign
Zombie Agency: Colenso BBDO / Auckland Client: Monaco Category: Collateral Advertising / Posters: Campaign
Ebay "it" Retail Print Campaign Agency: BBDO / New York Client: Ebay Category: Collateral Advertising / Posters: Campaign
" Flag " / " Old Man "/ " Widow " Agency: JWT Malaysia / Kuala Lumpur, Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign
1000 pictures Agency: Ogilvy & Mather / Mumbai Client: Visage Images Category: Collateral Advertising / Posters: Campaign
Queer Eye Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Metropolitan TV Sdn Bhd (8TV) Category: Collateral Advertising / Posters: Campaign
Widest Screen Agency: Ogilvy & Mather Limited / New Delhi Client: Shipra Estate Private Limited Category: Collateral Advertising / Posters: Campaign
Koleman Agency: Ogilvy & Mather Thailand / Bangkok Client: Koleman Category: Collateral Advertising / Posters: Campaign
Ionique Fertilizer Agency: Ogilvy & Mather Thailand / Bangkok Client: Ionique Fertilizer Category: Collateral Advertising / Posters: Campaign
Kodak Zoom Effect Campaign Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Kodak Germany Category: Collateral Advertising / Posters: Campaign
Reactions Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Posters: Campaign
Corners Agency: Saatchi & Saatchi / Mumbai Client: Procter & Gamble Category: Collateral Advertising / Posters: Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Collateral Advertising / Posters: Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Tough Trucks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Roads Agency: Saatchi & Saatchi Singapore / Singapore Client: Soon Hin Sportsbikes Category: Collateral Advertising / Posters: Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Collateral Advertising / Posters: Campaign
"Tough Plastics" Agency: Y&R / Kuala Lumpur Client: Yser Marketing Category: Collateral Advertising / Posters: Campaign
Adult Activity Book Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster Agency: Blue Sky Advertising / Atlanta Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup Agency: DDB Canada, Toronto / Toronto Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

DDB Canada

Agency Book

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06202A

2006 Advertising Merit Award

Mullen / Wenham

Joshua Dalsimer

Fish Market

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06203A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Saatchi & Saatchi, Sydney

Kangaroo/Sheep

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06204A

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Finger

Collateral Advertising / Posters: Single

06172A

2006 Advertising Merit Award

Foote Cone & Belding / New York

Kraft / Milk-Bone

Drool

Collateral Advertising / Posters: Single

06173A

2006 Advertising Merit Award

Lowe New York / New York

Museum of Sex

Ashtray

Collateral Advertising / Posters: Single

06174A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Energizer Malaysia Sdn Bhd

Fly Boy

Collateral Advertising / Posters: Single

06175A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Nikon Malaysia Sdn Bhd

Group Photo

Collateral Advertising / Posters: Single

06176A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Discovery Channel

World Map

Collateral Advertising / Posters: Single

06177A

2006 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

The Economist

Farsighted

Collateral Advertising / Posters: Single

06178A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Bill

Collateral Advertising / Posters: Single

06179A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Fax

Collateral Advertising / Posters: Single

06180A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Shopping List

Collateral Advertising / Posters: Single

06181A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Collateral Advertising / Posters: Single

06182A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Durex

" Pixel "

Collateral Advertising / Posters: Campaign

06183A

2006 Advertising Merit Award

Beijing Creative World Advertising Co.,Ltd. / Beijing

Audi AG

Faster than imagine

Collateral Advertising / Posters: Campaign

06184A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Zombie

Collateral Advertising / Posters: Campaign

06185A

2006 Advertising Merit Award

BBDO / New York

Ebay

Ebay "it" Retail Print Campaign

Collateral Advertising / Posters: Campaign

06186A

2006 Advertising Merit Award

JWT Malaysia / Kuala Lumpur,

Kimberly-Clark Trading Sdn. Bhd.

" Flag " / " Old Man "/ " Widow "

Collateral Advertising / Posters: Campaign

06187A

2006 Advertising Merit Award

Ogilvy & Mather / Mumbai

Visage Images

1000 pictures

Collateral Advertising / Posters: Campaign

06188A

2006 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Metropolitan TV Sdn Bhd (8TV)

Queer Eye

Collateral Advertising / Posters: Campaign

06189A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Shipra Estate Private Limited

Widest Screen

Collateral Advertising / Posters: Campaign

06190A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Koleman

Koleman

Collateral Advertising / Posters: Campaign

06191A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Ionique Fertilizer

Ionique Fertilizer

Collateral Advertising / Posters: Campaign

06192A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

Kodak Germany

Kodak Zoom Effect Campaign

Collateral Advertising / Posters: Campaign

06193A

2006 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Harley Davidson

Reactions

Collateral Advertising / Posters: Campaign

06194A

2006 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Procter & Gamble

Corners

Collateral Advertising / Posters: Campaign

06195A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Collateral Advertising / Posters: Campaign

06196A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Collateral Advertising / Posters: Campaign

06197A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Tough Trucks

Collateral Advertising / Posters: Campaign

06198A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Soon Hin Sportsbikes

Roads

Collateral Advertising / Posters: Campaign

06199A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Collateral Advertising / Posters: Campaign

06200A

2006 Advertising Merit Award

Y&R / Kuala Lumpur

Yser Marketing

"Tough Plastics"

Collateral Advertising / Posters: Campaign

06201A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Adult Activity Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06150A

2006 Advertising Merit Award

Blue Sky Advertising / Atlanta

Atlanta Braves

Braves Coaster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06151A

2006 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Welcome Mat Poster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06152A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Plastic Surgery

Nose Cup

Collateral Advertising / Point-of-Purchase and In-Store: Single

06153A

Follow Us