The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
Satelites Agency: JWT Mexico / Mexico City Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road Agency: Saatchi & Saatchi / Sydney Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old Agency: Saatchi & Saatchi / Sydney Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
" Pixel " Agency: Lowe Bull Cape Town / Cape Town Client: Durex Category: Collateral Advertising / Posters: Campaign
Faster than imagine Agency: Beijing Creative World Advertising Co.,Ltd. / Beijing Client: Audi AG Category: Collateral Advertising / Posters: Campaign
Zombie Agency: Colenso BBDO / Auckland Client: Monaco Category: Collateral Advertising / Posters: Campaign
Ebay "it" Retail Print Campaign Agency: BBDO / New York Client: Ebay Category: Collateral Advertising / Posters: Campaign
" Flag " / " Old Man "/ " Widow " Agency: JWT Malaysia / Kuala Lumpur, Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign
1000 pictures Agency: Ogilvy & Mather / Mumbai Client: Visage Images Category: Collateral Advertising / Posters: Campaign
Queer Eye Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Metropolitan TV Sdn Bhd (8TV) Category: Collateral Advertising / Posters: Campaign
Widest Screen Agency: Ogilvy & Mather Limited / New Delhi Client: Shipra Estate Private Limited Category: Collateral Advertising / Posters: Campaign
Koleman Agency: Ogilvy & Mather Thailand / Bangkok Client: Koleman Category: Collateral Advertising / Posters: Campaign
Ionique Fertilizer Agency: Ogilvy & Mather Thailand / Bangkok Client: Ionique Fertilizer Category: Collateral Advertising / Posters: Campaign
Kodak Zoom Effect Campaign Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Kodak Germany Category: Collateral Advertising / Posters: Campaign
Reactions Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Posters: Campaign
Corners Agency: Saatchi & Saatchi / Mumbai Client: Procter & Gamble Category: Collateral Advertising / Posters: Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Collateral Advertising / Posters: Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Tough Trucks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Roads Agency: Saatchi & Saatchi Singapore / Singapore Client: Soon Hin Sportsbikes Category: Collateral Advertising / Posters: Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Collateral Advertising / Posters: Campaign
"Tough Plastics" Agency: Y&R / Kuala Lumpur Client: Yser Marketing Category: Collateral Advertising / Posters: Campaign
Adult Activity Book Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster Agency: Blue Sky Advertising / Atlanta Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup Agency: DDB Canada, Toronto / Toronto Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig Agency: DiMassimo / New York Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book Agency: Fallon / Minneapolis Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary Agency: M&C Saatchi New York / New York Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Advertising Merit Award

JWT Mexico / Mexico City

Ford / Lo Jack

Satelites

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06167A

2006 Advertising Merit Award

Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong

Texwood Ltd

Cuts

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06168A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lexus Australia

Beyond the road

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06169A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lion Nathan

It's great getting old

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06170A

2006 Advertising Merit Award

Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen

Verlagsgruppe L?bbe GmbH & Co. KG

Quarantine box

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06171A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Durex

" Pixel "

Collateral Advertising / Posters: Campaign

06183A

2006 Advertising Merit Award

Beijing Creative World Advertising Co.,Ltd. / Beijing

Audi AG

Faster than imagine

Collateral Advertising / Posters: Campaign

06184A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Zombie

Collateral Advertising / Posters: Campaign

06185A

2006 Advertising Merit Award

BBDO / New York

Ebay

Ebay "it" Retail Print Campaign

Collateral Advertising / Posters: Campaign

06186A

2006 Advertising Merit Award

JWT Malaysia / Kuala Lumpur,

Kimberly-Clark Trading Sdn. Bhd.

" Flag " / " Old Man "/ " Widow "

Collateral Advertising / Posters: Campaign

06187A

2006 Advertising Merit Award

Ogilvy & Mather / Mumbai

Visage Images

1000 pictures

Collateral Advertising / Posters: Campaign

06188A

2006 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Metropolitan TV Sdn Bhd (8TV)

Queer Eye

Collateral Advertising / Posters: Campaign

06189A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Shipra Estate Private Limited

Widest Screen

Collateral Advertising / Posters: Campaign

06190A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Koleman

Koleman

Collateral Advertising / Posters: Campaign

06191A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Ionique Fertilizer

Ionique Fertilizer

Collateral Advertising / Posters: Campaign

06192A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

Kodak Germany

Kodak Zoom Effect Campaign

Collateral Advertising / Posters: Campaign

06193A

2006 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Harley Davidson

Reactions

Collateral Advertising / Posters: Campaign

06194A

2006 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Procter & Gamble

Corners

Collateral Advertising / Posters: Campaign

06195A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Collateral Advertising / Posters: Campaign

06196A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Collateral Advertising / Posters: Campaign

06197A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Tough Trucks

Collateral Advertising / Posters: Campaign

06198A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Soon Hin Sportsbikes

Roads

Collateral Advertising / Posters: Campaign

06199A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Collateral Advertising / Posters: Campaign

06200A

2006 Advertising Merit Award

Y&R / Kuala Lumpur

Yser Marketing

"Tough Plastics"

Collateral Advertising / Posters: Campaign

06201A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Adult Activity Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06150A

2006 Advertising Merit Award

Blue Sky Advertising / Atlanta

Atlanta Braves

Braves Coaster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06151A

2006 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Welcome Mat Poster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06152A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Plastic Surgery

Nose Cup

Collateral Advertising / Point-of-Purchase and In-Store: Single

06153A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Cat

Collateral Advertising / Point-of-Purchase and In-Store: Single

06154A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Toliet Paper

Collateral Advertising / Point-of-Purchase and In-Store: Single

06155A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Collateral Advertising / Point-of-Purchase and In-Store: Single

06156A

2006 Advertising Merit Award

DiMassimo / New York

Duvel/Moortgat Brewery

Pig

Collateral Advertising / Point-of-Purchase and In-Store: Single

06157A

2006 Advertising Merit Award

Fallon / Minneapolis

Citibank

Living Richly Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06158A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Apple

Collateral Advertising / Point-of-Purchase and In-Store: Single

06159A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Onion

Collateral Advertising / Point-of-Purchase and In-Store: Single

06160A

2006 Advertising Merit Award

M&C Saatchi New York / New York

British Airways

Dictionary

Collateral Advertising / Point-of-Purchase and In-Store: Single

06161A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Duracell

Bunnies

Collateral Advertising / Point-of-Purchase and In-Store: Single

06162A

Follow Us