The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Beans Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Posters: Single
Razor Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: The Economist Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Posters: Campaign
Finger Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Drool Agency: Foote Cone & Belding / New York Client: Kraft / Milk-Bone Category: Collateral Advertising / Posters: Single
Ashtray Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral Advertising / Posters: Single
Fly Boy Agency: Naga DDB Malaysia / Petaling Jaya Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
Group Photo Agency: Naga DDB Malaysia / Petaling Jaya Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
World Map Agency: Ogilvy & Mather Limited / New Delhi Client: Discovery Channel Category: Collateral Advertising / Posters: Single
Farsighted Agency: Ogilvy & Mather Philippines / Makati City Client: The Economist Category: Collateral Advertising / Posters: Single
Old Bill Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Fax Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Shopping List Agency: Publicis Mojo / Walsh Bay Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Single
Adult Activity Book Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster Agency: Blue Sky Advertising / Atlanta Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup Agency: DDB Canada, Toronto / Toronto Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig Agency: DiMassimo / New York Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book Agency: Fallon / Minneapolis Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary Agency: M&C Saatchi New York / New York Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL Agency: TAXI / Toronto Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well Agency: TBWA\Paris / Boulogne-Billancourt Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Satelites Agency: JWT Mexico / Mexico City Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road Agency: Saatchi & Saatchi / Sydney Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old Agency: Saatchi & Saatchi / Sydney Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Agency Book Agency: DDB Canada, Vancouver / Vancouver Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market Agency: Mullen / Wenham Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep Agency: Saatchi & Saatchi / Sydney Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
" Pixel " Agency: Lowe Bull Cape Town / Cape Town Client: Durex Category: Collateral Advertising / Posters: Campaign

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Beans

Collateral Advertising / Point-of-Purchase and In-Store: Single

06027A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Collateral Advertising / Posters: Single

06034A

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Brochure

Collateral Advertising / Posters: Single

06035A

2006 Advertising Bronze Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

The Economist

Razor

Collateral Advertising / Point-of-Purchase and In-Store: Single

06029A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Bronze Pencil

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Advertising / Posters: Campaign

06037A

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Finger

Collateral Advertising / Posters: Single

06172A

2006 Advertising Merit Award

Foote Cone & Belding / New York

Kraft / Milk-Bone

Drool

Collateral Advertising / Posters: Single

06173A

2006 Advertising Merit Award

Lowe New York / New York

Museum of Sex

Ashtray

Collateral Advertising / Posters: Single

06174A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Energizer Malaysia Sdn Bhd

Fly Boy

Collateral Advertising / Posters: Single

06175A

2006 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Nikon Malaysia Sdn Bhd

Group Photo

Collateral Advertising / Posters: Single

06176A

2006 Advertising Merit Award

Ogilvy & Mather Limited / New Delhi

Discovery Channel

World Map

Collateral Advertising / Posters: Single

06177A

2006 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

The Economist

Farsighted

Collateral Advertising / Posters: Single

06178A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Bill

Collateral Advertising / Posters: Single

06179A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Fax

Collateral Advertising / Posters: Single

06180A

2006 Advertising Merit Award

Publicis Mojo / Walsh Bay

Creative Brands Pty Ltd

Old Shopping List

Collateral Advertising / Posters: Single

06181A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Collateral Advertising / Posters: Single

06182A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Adult Activity Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06150A

2006 Advertising Merit Award

Blue Sky Advertising / Atlanta

Atlanta Braves

Braves Coaster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06151A

2006 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Welcome Mat Poster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06152A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Plastic Surgery

Nose Cup

Collateral Advertising / Point-of-Purchase and In-Store: Single

06153A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Cat

Collateral Advertising / Point-of-Purchase and In-Store: Single

06154A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Toliet Paper

Collateral Advertising / Point-of-Purchase and In-Store: Single

06155A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Collateral Advertising / Point-of-Purchase and In-Store: Single

06156A

2006 Advertising Merit Award

DiMassimo / New York

Duvel/Moortgat Brewery

Pig

Collateral Advertising / Point-of-Purchase and In-Store: Single

06157A

2006 Advertising Merit Award

Fallon / Minneapolis

Citibank

Living Richly Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06158A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Apple

Collateral Advertising / Point-of-Purchase and In-Store: Single

06159A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Onion

Collateral Advertising / Point-of-Purchase and In-Store: Single

06160A

2006 Advertising Merit Award

M&C Saatchi New York / New York

British Airways

Dictionary

Collateral Advertising / Point-of-Purchase and In-Store: Single

06161A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Duracell

Bunnies

Collateral Advertising / Point-of-Purchase and In-Store: Single

06162A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football

Collateral Advertising / Point-of-Purchase and In-Store: Single

06163A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Single

06164A

2006 Advertising Merit Award

TAXI / Toronto

MINI Canada

COIN ROLL

Collateral Advertising / Point-of-Purchase and In-Store: Single

06165A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Spontex

Well

Collateral Advertising / Point-of-Purchase and In-Store: Single

06166A

2006 Advertising Merit Award

JWT Mexico / Mexico City

Ford / Lo Jack

Satelites

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06167A

2006 Advertising Merit Award

Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong

Texwood Ltd

Cuts

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06168A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lexus Australia

Beyond the road

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06169A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lion Nathan

It's great getting old

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06170A

2006 Advertising Merit Award

Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen

Verlagsgruppe L?bbe GmbH & Co. KG

Quarantine box

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06171A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

DDB Canada

Agency Book

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06202A

2006 Advertising Merit Award

Mullen / Wenham

Joshua Dalsimer

Fish Market

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06203A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Saatchi & Saatchi, Sydney

Kangaroo/Sheep

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06204A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Durex

" Pixel "

Collateral Advertising / Posters: Campaign

06183A

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