The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Crosswords Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
"Fist" Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1" Agency: FCB Johannesburg / Johannesburg Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note Agency: JWT / Mumbai Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass Agency: Leo Burnett / London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom Agency: Leo Burnett / London Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow Agency: Ogilvy Beijing / Beijing Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
Dog Agency: Bates Singapore Pte Ltd / Singapore Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign Agency: Leo Burnett / Madrid Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge Agency: Leo Burnett India / Mumbai Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale Agency: Lowe New York / New York Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts Agency: Ogilvy South Africa / Johannesburg Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault Agency: Tonic Communications / UAE Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Silver Pencil

DDB London / London

Volkswagen

Crosswords

Consumer Newspaper / Over 600 Lines: Campaign

06003A

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers

"Fist"

Consumer Newspaper / Over 600 Lines: Single

06054A

2006 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Mountain Logo

Consumer Newspaper / Over 600 Lines: Single

06055A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Lego

"Imagine 1"

Consumer Newspaper / Over 600 Lines: Single

06056A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden

Bracket

Consumer Newspaper / Over 600 Lines: Single

06057A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Sack Barrow

Consumer Newspaper / Over 600 Lines: Single

06058A

2006 Advertising Merit Award

JWT / Mumbai

Apollo Tyres

Note

Consumer Newspaper / Over 600 Lines: Single

06059A

2006 Advertising Merit Award

Leo Burnett / London

Heinz

Glass

Consumer Newspaper / Over 600 Lines: Single

06060A

2006 Advertising Merit Award

Leo Burnett / London

Kellogg's All-Bran

Bottom

Consumer Newspaper / Over 600 Lines: Single

06061A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

Airbus

Shadow

Consumer Newspaper / Over 600 Lines: Single

06062A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Queen

Consumer Newspaper / Over 600 Lines: Single

06063A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Beach

Consumer Newspaper / Over 600 Lines: Single

06064A

2006 Advertising Merit Award

Bates Singapore Pte Ltd / Singapore

AC Delco Shock Absorbers

Dog

Consumer Newspaper / Over 600 Lines: Campaign

06065A

2006 Advertising Merit Award

Leo Burnett / Madrid

Fiat

Fiat Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06066A

2006 Advertising Merit Award

Leo Burnett India / Mumbai

Maneland Jungle Lodge

Jungle Lodge

Consumer Newspaper / Over 600 Lines: Campaign

06067A

2006 Advertising Merit Award

Lowe New York / New York

Federated Department Stores

Macy's One Day Sale

Consumer Newspaper / Over 600 Lines: Campaign

06068A

2006 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Multichoice DStv

Scripts

Consumer Newspaper / Over 600 Lines: Campaign

06069A

2006 Advertising Merit Award

Tonic Communications / UAE

Sony

Vault

Consumer Newspaper / Over 600 Lines: Campaign

06070A

Follow Us