The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Grandma/Video/Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Starburst Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
The Isoldit Era Agency: Big Bang Seattle / Seattle Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio Agency: Bradley and Montgomery / Indianapolis Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ Agency: Clarity Coverdale Fury / Minneapolis Client: Dairy Queen Category: Consumer Radio / Campaign
Genius Campaign 2 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
From 0 to 100 Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign Agency: Hanft Raboy and Partners / New York Client: Match.com Category: Consumer Radio / Campaign
ManU Radio Campaign Agency: JWT / london Client: Vodafone Category: Consumer Radio / Campaign
Half Hour of Happy Agency: Oink Ink Radio / New York Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments Agency: Sedgwick Rd. / Seattle Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4 Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Campaign

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Campaign

06008R

2006 Advertising Silver Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma/Video/Backyard BBQ

Consumer Radio / Campaign

06009R

2006 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst

Consumer Radio / Campaign

06010R

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Advertising Merit Award

Big Bang Seattle / Seattle

Isoldit on EBay

The Isoldit Era

Consumer Radio / Campaign

06041R

2006 Advertising Merit Award

Bradley and Montgomery / Indianapolis

Sport Graphics

Sport Graphics Radio

Consumer Radio / Campaign

06042R

2006 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Dairy Queen

Overheard at DQ

Consumer Radio / Campaign

06043R

2006 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 2

Consumer Radio / Campaign

06044R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

From 0 to 100

Consumer Radio / Campaign

06045R

2006 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Radio Campaign

Consumer Radio / Campaign

06046R

2006 Advertising Merit Award

Hanft Raboy and Partners / New York

Match.com

Match.com US campaign

Consumer Radio / Campaign

06047R

2006 Advertising Merit Award

JWT / london

Vodafone

ManU Radio Campaign

Consumer Radio / Campaign

06048R

2006 Advertising Merit Award

Oink Ink Radio / New York

Wheel of Fortune

Half Hour of Happy

Consumer Radio / Campaign

06049R

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation of Australia

Toyota parts and servicing

Consumer Radio / Campaign

06050R

2006 Advertising Merit Award

Sedgwick Rd. / Seattle

Tower Records

Magical Moments

Consumer Radio / Campaign

06051R

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Gran Turismo 4

Consumer Radio / Campaign

06052R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Tourists

Consumer Radio / Campaign

06053R

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