The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign Agency: Fallon London / London Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle Agency: Wieden+Kennedy / New York Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue Agency: lowe shanghai / shanghai Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious Agency: Ogilvy South Africa / Cape Town Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06297A

2006 Advertising Merit Award

Fallon London / London

Tate

Tourist Campaign

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06298A

2006 Advertising Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06299A

2006 Advertising Merit Award

Wieden+Kennedy / New York

Nike Brand Jordan - Lifestyle Collection

Jordan Lifestyle

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06300A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Marketing / Innovative Marketing - Single

06292A

2006 Advertising Merit Award

lowe shanghai / shanghai

Total Fitness Club

Tummy Tissue

Exceptional Innovation in Marketing / Innovative Marketing - Single

06293A

2006 Advertising Merit Award

Ogilvy South Africa / Cape Town

SANTA (South African National Tuberculosis Association)

Contagious

Exceptional Innovation in Marketing / Innovative Marketing - Single

06294A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Marketing / Innovative Marketing - Single

06295A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Procter & Gamble

Boomgate

Exceptional Innovation in Marketing / Innovative Marketing - Single

06296A

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