The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet Agency: Fallon / Singapore Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing Agency: Grey Worldwide GmbH / Duesseldorf Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL Agency: Jung von Matt AG / Berlin Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle Agency: JWT / Mumbai Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking Agency: JWT Paris / Levallois Perret Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds Agency: Lowe Bull / Johannesburg Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs Agency: Saatchi & Saatchi Singapore / Singapore Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break Agency: Net#Work BBDO / Hyde Park Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Nike Battlegrounds: King of the Court Agency: @radical.media / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign Agency: Think Tank 3 / New York Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Mini Manhole Agency: Colenso BBDO / Auckland Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project Agency: DENTSU INC. Tokyo / Tokyo Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Bar Napkins - Loin Cloth, Flag, Moustache Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa! Agency: DDB Worldwide Pte Ltd / Singapore Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye" Agency: FCB Johannesburg / Johannesburg Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss Agency: Grey Worldwide South Africa / Johannesburg Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg Agency: McCann Erickson Singapore / Singapore Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine Agency: Ogilvy & Mather / Mexico, D.F. Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM Agency: Ogilvy & Mather, Guangzhou / Guangzhou Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window Agency: Ogilvy & Mather, Guangzhou / Guangzhou Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper Agency: Saatchi & Saatchi GmbH / Frankfurt am Main Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong Agency: TBWA\RAAD / Dubai Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmines

Legs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06266A

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Car Elevator

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06267A

2006 Advertising Merit Award

Fallon / Singapore

United Airlines Hong Kong

America at your feet

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06268A

2006 Advertising Merit Award

Grey Worldwide GmbH / Duesseldorf

Procter & Gamble (brand: Mr. Proper)

Pedestrian crossing

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06269A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Brought by DHL

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06270A

2006 Advertising Merit Award

JWT / Mumbai

United Breweries India Ltd.

Door Handle

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06271A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Kellogg's

Special K Parking

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06272A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06273A

2006 Advertising Merit Award

Lowe Bull / Johannesburg

Unilever - AXE

Beds

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06274A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06275A

2006 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Tokai Germany

Firelighter Balloon

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06276A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06277A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Republic of Singapore Navy

Diver Recruitment FAQs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06278A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

Barge Resistance

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06279A

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06284A

2006 Advertising Merit Award

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06285A

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06286A

2006 Advertising Merit Award

Leo Burnett Limited / London

Leo Burnett / Comic Relief

The Worst F*cking Idea I've Ever Heard

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06287A

2006 Advertising Merit Award

Net#Work BBDO / Hyde Park

Vigin Atlantic Airlines

Give Yourself A Break

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06288A

2006 Advertising Merit Award

@radical.media / New York

Nike

Nike Battlegrounds: King of the Court

Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign

06265A

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06289A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Big Difference

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06290A

2006 Advertising Merit Award

Think Tank 3 / New York

Think Tank 3

The Google Campaign

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06291A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Mini BMW

Mini Manhole

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06280A

2006 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

NTT-Resonant Inc.

goo "Fill the city with questions!" Project

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06281A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06282A

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Adcock Ingram

Thunk

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign

06283A

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Bar Napkins - Loin Cloth, Flag, Moustache

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06251A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Go Cards - Car, Cupboard, Elevator, Bleacher

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06252A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever

Hand Stamp - Name/Number

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06253A

2006 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

J H Kim Taekwondo Institute Singapore

Heeeaa!

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06254A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Adcock Ingram / Oculosan Eye Drops

"Red Eye"

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06255A

2006 Advertising Merit Award

Grey Worldwide South Africa / Johannesburg

3M Reclosable Fasteners

Kiss

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06256A

2006 Advertising Merit Award

McCann Erickson Singapore / Singapore

Groupe SEB Singapore Pte Ltd

Egg

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06257A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Motorola

Spine

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06258A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Jim Aitchison

Wall

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06259A

2006 Advertising Merit Award

Ogilvy & Mather, Guangzhou / Guangzhou

Shenzhen Mobile

Shenzhen Mobile ATM

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06260A

2006 Advertising Merit Award

Ogilvy & Mather, Guangzhou / Guangzhou

Zhujiang Beer

Taxi Window

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06261A

2006 Advertising Merit Award

Saatchi & Saatchi GmbH / Frankfurt am Main

Diakonie Katastrophenhilfe (Emergency Aid)

Edible Paper

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06262A

2006 Advertising Merit Award

TBWA\RAAD / Dubai

Bendon Lingerie

Thong

Exceptional Innovation in Media / Innovative Use of Media - Print: Single

06263A

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