The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Renault Megane Sport Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Viral and Email / Public Service/Non-Profit/ Educational
bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray Agency: Leo Burnett / Frankfurt Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger" Agency: McKinney / Durham Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto Agency: Mekanism / San Francisco Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue Agency: POKE / London Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Viral and Email / Self-Promotion
www.nwyhstockimages.com Agency: NOWWASHYOURHANDS / LONDON Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
MOTEL Agency: TAXI / Toronto Client: Ihaveanidea Category: Viral and Email / Self-Promotion
Where is W? Agency: DENTSU WEST JAPAN INC. / HIROSHIMA Client: UI-Bellmony Category: Viral and Email / Promotional Advertising
Crossbar Agency: Framfab Denmark / Copenhagen Client: Nike Category: Viral and Email / Promotional Advertising

2006 Interactive Gold Pencil

Nordpol+ Hamburg / Hamburg

Renault Germany

Renault Megane Sport

Viral and Email / Business to Consumer

06035N

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Viral and Email / Public Service/Non-Profit/ Educational

06235N

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

2006 Interactive Merit Award

glue London / London

Virgin Trains

Cockerel, christmas and sick

Viral and Email / Business to Consumer

06220N

2006 Interactive Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Viral and Email / Business to Consumer

06221N

2006 Interactive Merit Award

Leo Burnett / Frankfurt

Revell

Stingray

Viral and Email / Business to Consumer

06222N

2006 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"

Viral and Email / Business to Consumer

06223N

2006 Interactive Merit Award

Mekanism / San Francisco

SEGA

SEGA LABS: The Making of Full Auto

Viral and Email / Business to Consumer

06224N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest

Viral and Email / Business to Consumer

06225N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Viral and Email / Business to Consumer

06226N

2006 Interactive Merit Award

POKE / London

SAB Miller (International)

Miller Revue

Viral and Email / Business to Consumer

06227N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Floss Yo Grill

Viral and Email / Business to Consumer

06228N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Viral and Email / Business to Consumer

06229N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Viral and Email / Self-Promotion

06232N

2006 Interactive Merit Award

NOWWASHYOURHANDS / LONDON

NOWWASHYOURHANDS

www.nwyhstockimages.com

Viral and Email / Self-Promotion

06233N

2006 Interactive Merit Award

TAXI / Toronto

Ihaveanidea

MOTEL

Viral and Email / Self-Promotion

06234N

2006 Interactive Merit Award

DENTSU WEST JAPAN INC. / HIROSHIMA

UI-Bellmony

Where is W?

Viral and Email / Promotional Advertising

06230N

2006 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike

Crossbar

Viral and Email / Promotional Advertising

06231N

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