The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

G8 Rally Website Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Nike Women Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
ABSOLUT METROPOLIS. Agency: Great Works / Stockholm Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: Web Sites / Business to Consumer
Real Handwritten Post Cards Agency: ?kestam.Holst / Stockholm Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
Animal Vision Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Web Sites / Business to Consumer
Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Alesse.ca Agency: Anderson DDB Health & Lifestyle / Toronto Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65 Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert Agency: Grupo W / Saltillo Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City Agency: Hello Design / Culver City Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com Agency: Sedgwick Rd. / Seattle Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale Agency: TribalDDB Canada / Vancouver Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
BEYES EDIT STORE Agency: 777interactive / Tokyo Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
Puma Football Agency: BEAM Interactive / Boston Client: Puma Category: Web Sites / E-Commerce
Nike iD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
I just go wherever my shoes take me Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Camper Category: Web Sites / E-Commerce
Bascule Inc. Agency: Bascule Inc. / Minato-ku Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site Agency: boone/oakley advertising / Charlotte Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI Agency: HAKUHODO i-studio Inc. / Tokyo Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market Agency: Jung von Matt AG / Stuttgart Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Web Sites / Self-Promotion
Makine's Web Site Agency: Makine Studios, Inc / Venice Client: Makine Studios Category: Web Sites / Self-Promotion
McKinney's "Audi A3 Art of the H3ist" microsite Agency: McKinney / Durham Client: McKinney Category: Web Sites / Self-Promotion
Mother London website Agency: POKE / London Client: Mother Advertising Category: Web Sites / Self-Promotion
Wysiwyg Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Wysiwyg Category: Web Sites / Self-Promotion
Shiroganeya Agency: 7779 / Tokyo Client: Hoshino resort Category: Web Sites / Business to Consumer
Viking Line Dance Agency: ?kestam.Holst / Stockholm Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas Agency: AlmapBBDO / São Paulo Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination Agency: Atmosphere BBDO / New York Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study Agency: Big Spaceship / Brooklyn Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website Agency: BLITZ / Beverly Hills Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company Agency: Butler, Shine, Stern & Partners / Sausalito Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe Agency: de-construct / London Client: adidas Category: Web Sites / Business to Consumer
Shibaura Island Agency: Dentsu Inc. / Tokyo Client: Mitsui Fudosan Co., Ltd. Category: Web Sites / Business to Consumer

2006 Interactive Bronze Pencil

Agency Republic / London

Comic Relief

G8 Rally Website

Web Sites / Public Service/Non-Profit/ Educational

06033N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Women

Web Sites / E-Commerce

06030N

2006 Interactive Silver Pencil

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

Web Sites / Self-Promotion

06031N

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Interactive Silver Pencil

Great Works / Stockholm

V&S ABSOLUT SPIRITS

ABSOLUT METROPOLIS.

Web Sites / Business to Consumer

06017N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Originals

Web Sites / Business to Consumer

06018N

2006 Interactive Silver Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

Web Sites / Business to Consumer

06019N

2006 Interactive Bronze Pencil

?kestam.Holst / Stockholm

Posten (Swedish Post Office)

Real Handwritten Post Cards

Web Sites / Business to Consumer

06020N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Web Sites / Business to Consumer

06021N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Roofstudio

Web Sites / Business to Consumer

06022N

2006 Interactive Bronze Pencil

Lowe Tesch / Stockholm

Saab Automobile

Animal Vision

Web Sites / Business to Consumer

06023N

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Interactive Merit Award

Anderson DDB Health & Lifestyle / Toronto

Wyeth Canada

Alesse.ca

Web Sites / Public Service/Non-Profit/ Educational

06197N

2006 Interactive Merit Award

BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt

Hessischer Rundfunk

The End of Silence ? The Frankfurt Auschwitz Process 1963-65

Web Sites / Public Service/Non-Profit/ Educational

06198N

2006 Interactive Merit Award

Grupo W / Saltillo

Museo del Desierto

Museum of Desert

Web Sites / Public Service/Non-Profit/ Educational

06199N

2006 Interactive Merit Award

Hello Design / Culver City

Los Angeles Conservancy

Curating the City

Web Sites / Public Service/Non-Profit/ Educational

06200N

2006 Interactive Merit Award

Sedgwick Rd. / Seattle

Washington State Department of Health

AshTrayMouth.com

Web Sites / Public Service/Non-Profit/ Educational

06201N

2006 Interactive Merit Award

TribalDDB Canada / Vancouver

Fraser Health Authority

Exhale

Web Sites / Public Service/Non-Profit/ Educational

06202N

2006 Interactive Merit Award

777interactive / Tokyo

Sony Family Club Inc.

BEYES EDIT STORE

Web Sites / E-Commerce

06183N

2006 Interactive Merit Award

BEAM Interactive / Boston

Puma

Puma Football

Web Sites / E-Commerce

06184N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike iD

Web Sites / E-Commerce

06185N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Camper

I just go wherever my shoes take me

Web Sites / E-Commerce

06186N

2006 Interactive Merit Award

Bascule Inc. / Minato-ku

Bascule Inc.

Bascule Inc.

Web Sites / Self-Promotion

06187N

2006 Interactive Merit Award

boone/oakley advertising / Charlotte

boone/oakley advertising

boone/oakley advertising web site

Web Sites / Self-Promotion

06188N

2006 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Campana Brothers

Campana Brothers

Web Sites / Self-Promotion

06189N

2006 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

SHU AKASHI

SHU AKASHI

Web Sites / Self-Promotion

06190N

2006 Interactive Merit Award

Jung von Matt AG / Stuttgart

Jung von Matt Group

Virtual christmas market

Web Sites / Self-Promotion

06191N

2006 Interactive Merit Award

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V4

Web Sites / Self-Promotion

06192N

2006 Interactive Merit Award

Makine Studios, Inc / Venice

Makine Studios

Makine's Web Site

Web Sites / Self-Promotion

06193N

2006 Interactive Merit Award

McKinney / Durham

McKinney

McKinney's "Audi A3 Art of the H3ist" microsite

Web Sites / Self-Promotion

06194N

2006 Interactive Merit Award

POKE / London

Mother Advertising

Mother London website

Web Sites / Self-Promotion

06195N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Wysiwyg

Wysiwyg

Web Sites / Self-Promotion

06196N

2006 Interactive Merit Award

7779 / Tokyo

Hoshino resort

Shiroganeya

Web Sites / Business to Consumer

06136N

2006 Interactive Merit Award

?kestam.Holst / Stockholm

Viking Line

Viking Line Dance

Web Sites / Business to Consumer

06137N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Havaianas

Website Havaianas

Web Sites / Business to Consumer

06138N

2006 Interactive Merit Award

Atmosphere BBDO / New York

GE

Seeds of Imagination

Web Sites / Business to Consumer

06139N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Web Sites / Business to Consumer

06140N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

Underworld Evolution

Web Sites / Business to Consumer

06141N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

TBS, Mother

TBS Humor Study

Web Sites / Business to Consumer

06142N

2006 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Jordan Brand Jumpman23

Web Sites / Business to Consumer

06143N

2006 Interactive Merit Award

BLITZ / Beverly Hills

Warner Bros.

The Corpse Bride Official Movie Website

Web Sites / Business to Consumer

06144N

2006 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

nick(it)

100 Minute Company

Web Sites / Business to Consumer

06145N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Website

Web Sites / Business to Consumer

06146N

2006 Interactive Merit Award

de-construct / London

adidas

adidas 1.1 shoe

Web Sites / Business to Consumer

06147N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

Mitsui Fudosan Co., Ltd.

Shibaura Island

Web Sites / Business to Consumer

06148N

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