The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
ASICS Lounge Helsinki
Agency: Nordpol+ Hamburg / Hamburg
Client: ASICS Europe B.V. Category: Environmental Design / Single
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Her Past
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Council Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
MINI CONVERTIBLE-IZER-OMETER
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Power of Dreams
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Calendar
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum Category: Public Service / Non-Profit / Educational / Posters - Single
Saturn Sky Dome
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Other Digital Media / Business to Consumer
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Toys "R" Us Category: Environmental Design / Campaign
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Cupboard
Agency: Leo Burnett /London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
MAZE
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Alexandria Real Estate
Agency: Opto Design / New York
Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
AKU Dog Show
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever Category: Online Movies / Promotional Advertising
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Gold Pencil
Agency:
Nordpol+ Hamburg / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Lounge Helsinki
Category:
Environmental Design / Single
Annual ID:
06030D
Award:
2006 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Annual ID:
06038A
Award:
2006 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Japan Advertising Council
Title:
Her Past
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06011N
Award:
2006 Interactive Gold Pencil
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI CONVERTIBLE-IZER-OMETER
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06012N
Award:
2006 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06030T
Award:
2006 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06030A
Award:
2006 Design Gold Pencil
Agency:
good design company co., inc. / Tokyo
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06054D
Award:
2006 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Annual ID:
06050N
Award:
2006 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06001G
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Title:
IAPA - Adoption
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06042A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Feathered Dinosuars and the Origin and Flights exhibit
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06043A
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R
Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A
Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A
Award:
2006 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06046A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06036A
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Annual ID:
06017N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Annual ID:
06018N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Annual ID:
06019N
Award:
2006 Design Silver Pencil
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Toys "R" Us
Title:
Real toys
Category:
Environmental Design / Campaign
Annual ID:
06034D
Award:
2006 Design Silver Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06007D
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett /London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06001A
Award:
2006 Interactive Silver Pencil
Agency:
DDB Brasil / São Paulo
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06001N
Award:
2006 Design Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
SONY (M) SDN BHD
Title:
MAZE
Category:
Collateral Design / Posters: Single
Annual ID:
06024D
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Advertising Silver Pencil
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Annual ID:
06002R
Award:
2006 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister - Interactive Shoestring
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06010N
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Annual ID:
06029N
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Annual ID:
06025N
Award:
2006 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Annual ID:
06026N
Award:
2006 Design Silver Pencil
Agency:
Opto Design / New York
Client:
Alexandria Real Estate Equities, Inc.
Title:
Alexandria Real Estate
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06001D
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06005N
Award:
2006 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
iPod
Category:
Package Design / Single
Annual ID:
06018D
Award:
2006 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Franc franc
Title:
Pig mug
Category:
Package Design / Single
Annual ID:
06019D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06028A
Award:
2006 Interactive Silver Pencil
Agency:
Leo Burnett and Arc Worldwide Canada / Toronto
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
Web Sites / Self-Promotion
Annual ID:
06031N
Award:
2006 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Nike
Title:
Nike 06
Category:
Broadcast Design / Campaign
Annual ID:
06052D
Award:
2006 Design Silver Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Thymes Identity Campaign
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06012D
Award:
2006 Design Silver Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite Sdn Bhd
Title:
AKU Dog Show
Category:
Collateral Design / Posters: Campaign
Annual ID:
06025D
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Interactive Silver Pencil
Agency:
The Viral Factory / London
Client:
Unilever
Title:
Ravenstoke
Category:
Online Movies / Promotional Advertising
Annual ID:
06044N
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06016A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Direct Mail / Campaign
Annual ID:
06046D
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Design Silver Pencil
Agency:
Archrival / Lincoln
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06015D