The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Noitulove Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Don't Judge Campaign Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Tyre / Twister / Robbery Agency: creativejuice/g1 / bangkok Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Bob, Wife, People Agency: Goodby, Silverstein & Partners / San Francisco Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Big Ad Agency: George Patterson Y&R / Melbourne Client: Carlton Draught Category: Consumer Television / Over :30 - Single - max. :90
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Barefoot Run Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow Agency: TBWAChiatDay / San Francisco (180TBWA) Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Fair Enough Pilot Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Kickoff Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Candle Agency: TBWA\Paris / Boulogne-Billancourt Client: Amnesty Category: Public Service/Political-Television / Single
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
AXE Residue Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Transformer Agency: OgilvyInteractive / Frankfurt Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Longest Night Appeal Agency: Grey Worldwide / Melbourne Client: Open Family Category: Public Service/Political-Radio / Campaign
iPod nano Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
Hifana: Channel H DVD Packaging Agency: Wieden+Kennedy / Tokyo Client: Hifana Category: Package Design / Single
Filigree Packaging Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Hot Sauce Packaging Agency: Neiman Group / Harrisburg Client: TorchBearer Sauces Category: Package Design / Campaign
Stella Artois Coupon Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Jim Esch for Congress Identity Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Opolis ID package Agency: Opolis / Portland Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
WAX Agency: WAX partnership / Calgary Client: WAX partnership Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thymes Identity Campaign Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
mamamoto Agency: Ligalux GmbH / Hamburg Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
IAPA - Adoption Agency: Ogilvy & Mather / Mumbai Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign

2006 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Advertising Gold Pencil

AMV BBDO / London

Guinness

Noitulove

Consumer Television / Over :30 - Single - max. :90

06009T

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Don't Judge Campaign

Consumer Television / :30/:25 - Campaign

06021T

2006 Advertising Silver Pencil

creativejuice/g1 / bangkok

Bangkok Insurance

Tyre / Twister / Robbery

Consumer Television / :30/:25 - Campaign

06022T

2006 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

ACE Hardware

Bob, Wife, People

Consumer Television / :30/:25 - Campaign

06023T

2006 Advertising Gold Pencil

George Patterson Y&R / Melbourne

Carlton Draught

Big Ad

Consumer Television / Over :30 - Single - max. :90

06008T

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Barefoot Run

Consumer Television / Over :30 - Single - max. :90

06012T

2006 Advertising Bronze Pencil

TBWAChiatDay / San Francisco (180TBWA)

adidas International

Hello Tommorrow

Consumer Television / Over :30 - Single - max. :90

06013T

2006 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit

Consumer Television / Over :30 - Single - max. :90

06014T

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06001G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Fair Enough Pilot

Public Service/Political-Television / Single

06001T

2006 Advertising Silver Pencil

The Brooklyn Brothers / New York

United Nations Mine Action Service

Kickoff

Public Service/Political-Television / Single

06002T

2006 Advertising Silver Pencil

Leo Burnett / Lima

Ponle Corazon (Foundation Against Cancer)

Magic

Public Service/Political-Television / Single

06003T

2006 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Amnesty

Candle

Public Service/Political-Television / Single

06004T

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Residue

Outdoor / Outdoor: Campaign

06023A

2006 Interactive Bronze Pencil

OgilvyInteractive / Frankfurt

PlayStation Portable

Transformer

Banners - Dynamic / Business to Consumer - Campaign

06009N

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Advertising Gold Pencil

Grey Worldwide / Melbourne

Open Family

Longest Night Appeal

Public Service/Political-Radio / Campaign

06004R

2006 Design Gold Pencil

Apple Computer / Cupertino

Apple Computer

iPod nano

Package Design / Single

06017D

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Design Bronze Pencil

Wieden+Kennedy / Tokyo

Hifana

Hifana: Channel H DVD Packaging

Package Design / Single

06020D

2006 Design Gold Pencil

Duffy & Partners / minneapolis

Thymes

Filigree Packaging

Package Design / Campaign

06021D

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Design Bronze Pencil

Neiman Group / Harrisburg

TorchBearer Sauces

Hot Sauce Packaging

Package Design / Campaign

06023D

2006 Advertising Gold Pencil

Lowe New York / New York

Stella Artois

Stella Artois Coupon

Small Space - Print / Color: Less than a Page - Campaign

06012A

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Design Gold Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

06009D

2006 Design Gold Pencil

Opolis / Portland

Opolis

Opolis ID package

Brand and Corporate Identity Design / Corporate Identity - Campaign

06010D

2006 Design Gold Pencil

WAX partnership / Calgary

WAX partnership

WAX

Brand and Corporate Identity Design / Corporate Identity - Campaign

06011D

2006 Design Silver Pencil

Duffy & Partners / minneapolis

Thymes

Thymes Identity Campaign

Brand and Corporate Identity Design / Corporate Identity - Campaign

06012D

2006 Design Bronze Pencil

Ligalux GmbH / Hamburg

mamamoto

mamamoto

Brand and Corporate Identity Design / Corporate Identity - Campaign

06013D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)

IAPA - Adoption

Public Service/Political-Print / Newspaper or Magazine - Campaign

06042A

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