The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dream Kitchens for Everyone Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Web Sites / Promotional Advertising
SPAM RECYCLING Agency: Jung von Matt AG / Stuttgart Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study" Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
From A-Class to S-Class Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Saab "Saibu" Tour Agency: ADK / TOKYO Client: General Motors Category: Web Sites / Promotional Advertising
Nike Free Agency: AKQA / London Client: Nike Category: Web Sites / Promotional Advertising
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT Agency: Aoi Advertising Promotion Inc. / Tokyo Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
Shiseido uno Agency: Dentsu / Tokyo Client: Shiseido Category: Web Sites / Promotional Advertising
The Bad Luck Test Agency: Forsman & Bodenfors / Gothenburg Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10 Agency: Grupo W / Saltillo Client: Nike Category: Web Sites / Promotional Advertising
Beck Agency: Hi-ReS! / London Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold Agency: Hi-ReS! / London Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill Agency: Odopod / San FRancisco Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut Agency: OgilvyOne Worldwide / Singapore Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY Agency: ONE SKY INC. / Tokyo Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP Agency: ONE SKY INC. / Tokyo Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising

2006 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Dream Kitchens for Everyone

Web Sites / Promotional Advertising

06024N

2006 Interactive Silver Pencil

Jung von Matt AG / Stuttgart

EnBW - Energy BW

SPAM RECYCLING

Web Sites / Promotional Advertising

06025N

2006 Interactive Silver Pencil

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Humor Study"

Web Sites / Promotional Advertising

06026N

2006 Interactive Bronze Pencil

Agency Republic / London

Mercedes-Benz Passenger Cars UK

From A-Class to S-Class

Web Sites / Promotional Advertising

06027N

2006 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Web Sites / Promotional Advertising

06028N

2006 Interactive Merit Award

ADK / TOKYO

General Motors

Saab "Saibu" Tour

Web Sites / Promotional Advertising

06168N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Free

Web Sites / Promotional Advertising

06169N

2006 Interactive Merit Award

AKQA / San Francisco

Xbox

Project Gotham Racing 3

Web Sites / Promotional Advertising

06170N

2006 Interactive Merit Award

Aoi Advertising Promotion Inc. / Tokyo

Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)

EIGHT THE PROJECT

Web Sites / Promotional Advertising

06171N

2006 Interactive Merit Award

Dentsu / Tokyo

Shiseido

Shiseido uno

Web Sites / Promotional Advertising

06172N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IF

The Bad Luck Test

Web Sites / Promotional Advertising

06173N

2006 Interactive Merit Award

Grupo W / Saltillo

Nike

My Life as a 10

Web Sites / Promotional Advertising

06174N

2006 Interactive Merit Award

Hi-ReS! / London

Beck/Interscope, US

Beck

Web Sites / Promotional Advertising

06175N

2006 Interactive Merit Award

Hi-ReS! / London

Channel4, UK

Lost Untold

Web Sites / Promotional Advertising

06176N

2006 Interactive Merit Award

Odopod / San FRancisco

Red Bull

Red Bull Copilot: Downhill

Web Sites / Promotional Advertising

06177N

2006 Interactive Merit Award

OgilvyOne Worldwide / Singapore

Levi Strauss Asia Pacific Division Pte Ltd

Levi's? Square Cut

Web Sites / Promotional Advertising

06178N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Fuji Heavy Industries Ltd.

I FEEL LEGACY

Web Sites / Promotional Advertising

06179N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Microsoft Corporation(Japan)

JUMP-IN.JP

Web Sites / Promotional Advertising

06180N

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