The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Outdoor / Outdoor - Campaign
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Radio / Campaign
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07070T
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Annual ID:
07029A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07078A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07001A
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Advertising Bronze Pencil
Agency:
DDB Sydney / Ultimo
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Annual ID:
07045T
Award:
2007 Advertising Gold Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07019A
Award:
2007 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07020A
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07006A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07007A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07034A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R Asia / Singapore
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07035A
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07065T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Annual ID:
07050R
Award:
2007 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Annual ID:
07051R
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07024A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07060T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07061T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
07085A
