The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Drunken Navigationsystem Agency: Publicis Zürich AG / Zürich Client: Blue Cross Category: Public Service/Political Radio / Campaign
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Growth Spurt, Doug, France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Ballprints Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Growth Spurt Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
The Gamekillers Campaign Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Kinky Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin' Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Fish Market/Surprise/Wedding Agency: Ogilvy & Mather / New York Client: Foster's Category: Cinema or Non-Broadcast / Campaign
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Advertising Gold Pencil

Publicis Zürich AG / Zürich

Blue Cross

Drunken Navigationsystem

Public Service/Political Radio / Campaign

07041R

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt, Doug, France

Consumer Radio / Campaign

07050R

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

BBDO Argentina / Vicente Lopez

Nike

Ballprints

Outdoor / Outdoor - Campaign

07019A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt

Consumer Radio / Single

07046R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

France

Consumer Radio / Single

07047R

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Campaign

Integrated Branding / Integrated Branding Campaign

07089G

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Kinky

Consumer Magazine / Color: Full Page or Spread - Single

07006A

2007 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Train Station

Consumer Magazine / Color: Full Page or Spread - Single

07007A

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign

07085A

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Advertising Gold Pencil

Ogilvy & Mather / New York

Foster's

Fish Market/Surprise/Wedding

Cinema or Non-Broadcast / Campaign

07076T

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

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