The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :20 and Under - Single
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
News Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity
Agency: Hakuhodo Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots
Agency: JWT / London
Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace
Agency: McCann Erickson, India / Mumbai
Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions
Agency: MJZ / London
Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants"
Agency: MJZ / Los Angeles
Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam
Agency: Publicis Conseil / Paris
Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07053T
Award:
2007 Advertising Gold Pencil
Agency:
TBWAChiatDay / New York
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07054T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Dinner
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07068T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07069T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07060T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07061T
Award:
2007 Advertising Gold Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07070T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07065T
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07055T
Award:
2007 Advertising Silver Pencil
Agency:
B_T_S United AS / Oslo
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07056T
Award:
2007 Advertising Silver Pencil
Agency:
Fallon / London
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07057T
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07058T
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
News Story
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07391T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07392T
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07393T
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
CTI Mobile
Title:
Secret
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07394T
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
Humanity
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07395T
Award:
2007 Advertising Merit Award
Agency:
JWT / London
Client:
MTV
Title:
Idiots
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07396T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
TODO ME EMOCIONA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07397T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Underwater World
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07398T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Coinage
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07399T
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Happy Dent Teeth Whitening Gum
Title:
HappyDent Palace
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07400T
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07401T
Award:
2007 Advertising Merit Award
Agency:
MJZ / London
Client:
Lynx
Title:
Billions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07402T
Award:
2007 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Altoids
Title:
Altoids "Fruit Pants"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07403T
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
VIKING
Title:
Ad Vitam Aeternam
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07404T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Folgers coffee
Title:
Happy Morning
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07405T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
4 x 4
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07406T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07407T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Endure
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07408T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
I Feel Pretty
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07409T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Painted Experience
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07410T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amora
Title:
"A little bit is a lot" campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07414T
Award:
2007 Advertising Merit Award
Agency:
Daiko Advertising Inc. / OSAKA
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07452T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Slap
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07453T
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
CTI Mobile
Title:
Secret
Category:
Consumer Television / Under $50,000 Budget - Single
Annual ID:
07459T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day, Party
Category:
Consumer Television / Under $50,000 Budget - Single
Annual ID:
07460T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07457T
Award:
2007 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
Define Yourself
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07458T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07415T
