The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Bronze Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Everyone for a Hair
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07092G
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07074T
Award:
2007 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07075T
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07001A
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Annual ID:
07052R
Award:
2007 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07058T
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
Geronimo's Condoms
Title:
Dinning Room
Category:
Consumer Radio / Single
Annual ID:
07049R
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07005A
Award:
2007 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07020A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Advertising Bronze Pencil
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07004A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07037A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
DDB Sydney / Ultimo
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Annual ID:
07045T
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07034A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R Asia / Singapore
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07035A
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07082A