The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
Yes Yes
Agency: BBDO / New York
Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas"
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone"
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
WWF 'Erasers'
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Donation
Agency: TAXI, Canada Inc / Toronto
Client: Covenant House Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Photo Frames
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg
Client: The Salvation Army Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Bodyguard - slow
Agency: Badillo Nazca Saarchi & Saatchi / San Juan
Client: Blockbuster Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Motivation
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Skydiving
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Water Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rock Concert
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rabbit
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Radio / Single
shower
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo's condoms Category: Consumer Radio / Single
Figurine
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Radio / Single
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Annual ID:
07350T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Annual ID:
07351T
Award:
2007 Advertising Merit Award
Agency:
Dentsu Canada Inc. / Toronto
Client:
Toronto Jewish Film Festival
Title:
Outed
Category:
Public Service/Political Television / Single
Annual ID:
07352T
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
World Wildlife Foundation
Title:
Beautiful Day
Category:
Public Service/Political Television / Single
Annual ID:
07353T
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission
Title:
Reconstruction
Category:
Public Service/Political Television / Single
Annual ID:
07354T
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
UNICEF e.V.
Title:
UNICEF film “shoe”
Category:
Public Service/Political Television / Single
Annual ID:
07355T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
IAC - Instituto de Apoio à Criança
Title:
Alzheimers
Category:
Public Service/Political Television / Single
Annual ID:
07356T
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
Global Media Aids Innitative
Title:
The Joy Of Non Sex
Category:
Public Service/Political Television / Single
Annual ID:
07357T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Caravan
Category:
Public Service/Political Television / Single
Annual ID:
07358T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Aides
Title:
Sugar Baby Love
Category:
Public Service/Political Television / Single
Annual ID:
07359T
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Pet Assistance Foundation
Title:
Chase
Category:
Public Service/Political Television / Single
Annual ID:
07360T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Yes Yes
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07189A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Dwell Flipbook
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07190A
Award:
2007 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Sergio Aragones
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07191A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Wedding
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07192A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay Total Effects
Title:
I have my ID
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07193A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay Total Effects
Title:
I got the promotion
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07194A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles "Maracas"
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07195A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day New York / New York
Client:
Masterfoods
Title:
Snickers "Mr. Caramone"
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
07196A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
WWF 'Erasers'
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07333A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07334A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Covenant House
Title:
Donation
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07335A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg
Client:
The Salvation Army
Title:
Photo Frames
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07336A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
Badillo Nazca Saarchi & Saatchi / San Juan
Client:
Blockbuster
Title:
Bodyguard - slow
Category:
Consumer Radio / Single
Annual ID:
07362R
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Megaphone
Category:
Consumer Radio / Single
Annual ID:
07363R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Really Loud Cell Phone Guy
Category:
Consumer Radio / Single
Annual ID:
07364R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Really Big Golf Club Maker
Category:
Consumer Radio / Single
Annual ID:
07365R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Hot Dog Eating Contest Contestant
Category:
Consumer Radio / Single
Annual ID:
07366R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Doggy Day Spa Operator
Category:
Consumer Radio / Single
Annual ID:
07367R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Hair Gel Over Gel-er
Category:
Consumer Radio / Single
Annual ID:
07368R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Boneless Buffalo Wing Inventor
Category:
Consumer Radio / Single
Annual ID:
07369R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Old Yeller
Category:
Consumer Radio / Single
Annual ID:
07370R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Motivation
Category:
Consumer Radio / Single
Annual ID:
07371R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Soul Mate
Category:
Consumer Radio / Single
Annual ID:
07372R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Hands
Category:
Consumer Radio / Single
Annual ID:
07373R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Skydiving
Category:
Consumer Radio / Single
Annual ID:
07374R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Water Park
Category:
Consumer Radio / Single
Annual ID:
07375R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Rock Concert
Category:
Consumer Radio / Single
Annual ID:
07376R
Award:
2007 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Radio / Single
Annual ID:
07377R
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo's condoms
Title:
shower
Category:
Consumer Radio / Single
Annual ID:
07378R
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Figurine
Category:
Consumer Radio / Single
Annual ID:
07379R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Doug
Category:
Consumer Radio / Single
Annual ID:
07380R
Award:
2007 Advertising Merit Award
Agency:
Toy / New York
Client:
The Oxygen Network
Title:
Infectious
Category:
Consumer Radio / Single
Annual ID:
07381R
Award:
2007 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Sears
Title:
Concert
Category:
Consumer Radio / Single
Annual ID:
07382R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Tree or Air Freshener
Category:
Consumer Radio / Single
Annual ID:
07383R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Mattress
Category:
Consumer Radio / Single
Annual ID:
07384R
Award:
2007 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07498A
